"According to the client's budget, the cost of this media purchase is around 17 million, 2 million is used for TVC shooting and production, and the remaining 1 million is for annual brand planning and service fees."

The red color of the PPT on the curtain shone on Ruby Lin's serious face, projecting the trustworthy silhouette of this man.

"There are 10 companies participating in the pitch. In addition to us, the Yellow River Times, Huayue, and Jam Media 3 strive for outdoor brands, and the 3 companies of Zhongshi, Wuxiang, and Zhai Alliance compete for the building framework, and Yixiu Media will compete with us for radio placement. There are 2 in Beijing, Daoji Public Relations has a 4A bloodline, and it is a professional household that has won awards in the past two years, and Xinyu Film and Television is a big cow in TVC shooting and production. Next, "

Ruby Lin looked at me.

"Please give us a detailed analysis of the project."

I cleared my throat.

"Assuming that the customer will not continue to add, according to the existing budget, the above-mentioned media will be burned out after a month." Wang Zhe nodded.

"So at least three companies will accompany you."

I thought about it for a while, and then said: "The best points in the Yellow River era are all out of the city, which happens to be the opposite direction to Shengya, although they can cover the car family, but the cost performance is not high. Wuxiang and the house alliance are all in the hands of the ladder shadow and frame of the residential community, there are too few resources in Wuxiang, and most of them are new real estate, and the occupancy rate is too low, so it is too reluctant to chase this project; After the new round of financing of the home alliance, last year, they were crazy about the public's position, but unfortunately the price of their good point could not be suppressed, and the overlap between the covered population and the target audience of the customer was not high, so the chances of these three companies were not great. ”

"If I were Shengya, the key bus stop signs, the outdoor LEDs in the downtown CBD, and the frame in the office building must be voted KV, and the frame 2.0 in the office building and residential building must also be voted for TVC. Therefore, Zhongshi has the strength to win the majority of the media budget, and Huayue's LED and jam stop signs will definitely get the budget. ”

"Our chances of winning are in the information flow point of the small video and news client, the price advantage can also be directed to the target audience, TVC and KV can be invested."

Sun Yao suddenly interrupted me: "Why don't we use the radio station in our hands?" Why don't we use our subway light box and bus body? ”

"The radio station can strive for it, and the host's oral broadcast resources for the morning rush hour traffic report are significantly better than the hard wide position of the music channel represented by Yixiu. Of course, the subway light box and the bus body are also very good, and it may be necessary to trouble Mr. Sun to help get a discount better than 3% off, so that our price will definitely be able to beat the public. ”

Sun Yao glared at me, I looked at Mr. Jiang, and she motioned for me to continue with her eyes.

"The media's advertising strategy will be troublesome to Wang Zhe, and I will give it to you as soon as the brand strategy and communication strategy come out. Focus on the price advantage and use the conversion rate we can promise to compete with the winner. Wang Zhe nodded slightly.

"Xinru, you tell Lu Yiming about the white list in private, and let him convey it to Mr. Wu." Ruby Lin quickly took notes.

Then came the hardest part.

"Next, I would like to talk about Shengya's brand strategy, target audience and support."

At Mr. Jiang's suggestion, the briefing on the strategy and creativity part should be carried out after lunch.

"Zi Che, I'm sorry, I had an appointment with the customer at noon, and let Xinru take you to solve it for lunch." Mr. Jiang said.

Go quickly, I can't ask for it.

"Mr. Jiang, don't worry about it, I'll entertain Ziche's lunch." Li Hongkun suddenly appeared.

Feed! Let's go!

"Zi Che, it's better not to take Sheng Ya's project." After sitting down in the restaurant, Vice President Li said to me very seriously.