Before I tell the story of Ye Hao and me, please allow me to introduce a little bit about the bar we are walking into.

First of all, the magic of this store is that you can't find his business information on any lifestyle software - the owner of the bar and the customers are like comrades-in-arms, swearing to cut off the Internet; The bar is hidden in a small hotel, and you need to enter the lobby, take the stairs to the second floor, and then turn in from the staff passage; In addition, the bar itself doesn't have any peripheral façade – so it's quite cumbersome to find, and it's almost impossible to find it by fate unless recommended by an acquaintance. But the boss is very familiar, even if you visit for the first time, the fashionable and charming female boss can quickly find a topic to talk to you for an hour.

Secondly, the drinks are all made around pure single malts, and they are paired with the perfect appetizers, so whether you like it before or not, you will definitely fall in love with the whisky after tasting it once.

Finally, I must praise the owner's excellent taste, the small area of the store, which is decorated to look like a cave, the small bar, a few wooden chairs with a strong old flavor and the matching wooden tables, immediately bring people into an environment like an underground wine cellar in the United States from 1920 to 1933.

All in all, both the ambiance and the taste, everything here is just for you to enjoy the whisky.

Ye Hao ordered a hi stick mixed with ice cubes and soda mixed with natural water from the southern Alps (a drink that will not get drunk even if you take a big sip, full of Ye Hao's style), and the accompaniment was a sandwich with rye bread and smoked pork cutlets.

I ordered whiskey on the rocks with candied radish and smoked hamburger.

"I'm serious about asking a question." Both his expression and tone were quite serious, Ye Hao said while drinking.

"I don't promise you'll be serious about answering that." I teased his seriousness and laughed.

"What did you do when you didn't advertise?"

"Write a press release for movie promotion, find KOLs (opinion leaders) to publish, catch a knife and ghostwrite some scripts or something. You know, it's mainly to eat with Lao Zhang. ”

"Hmm......" Ye Hao looked thoughtfully at the ice cubes in his cup, "I've been thinking about what I'll do if I don't advertise anymore." ”

"Wait a minute, you're a bit of a dangerous idea – if even the best media sales are thinking about changing careers, then the advertising industry is really going to be doomed."

"Seriously." Ye Hao nodded.

"And what are your plans?"

"Unless you listen to me, the topic will stop here."

I put away my hippie smile and signaled Ye Hao to trust this excellent listener around me.

"I want to go to the temple and ring the bell."

Every word Ye Hao said just now sounded in my heart like the bell of a temple in the mountains in the early morning.

"Forget it, don't talk about it." Ye Hao took a bite of radish.

"Don't mind—Master Ye, I'm listening so carefully, you go on."

"You're not in shape, so you don't want to say it."

"Look, that's not interesting, say."

"In short, I want to stay away from the world, stay away from twists and turns, and worship the Buddha quietly and clearly."

With what I know about Ye Hao, this matter will probably become a reality within three years.

"You've worked too hard in the last few years." Speaking of which, in fact, I have infinite regret in my heart. Why didn't you ask Ye Hao out for a drink in your spare time? Why didn't you go out with Ye Hao to sit and chat more when I learned that Ye Hao was working hard in the same city as me?

"You work harder, in order to win Sheng Ya's case, you actually go straight to the words of competitors." Ye Hao winked at me, "It is said that our meeting this time is both illegal and immoral." ”

"Fuck it, can't you make a business and get in the way of Lao Tzu having a glass of wine with his friends!?" If it had been ten years ago, of course I would have blurted out such words, but unfortunately we are all adults, and the world of adults is not so simple, far more cruel than this.

So I chose to be silent.

"When did we meet?" Ye Hao asked me suddenly.

"Ten years ago, COFCO Winery limited edition red wine case." I remember very well that the case was so brilliant that it was unforgettable.

"Ahh The press conference was held together with China Art Fair at the International Trade Center! Ye Hao's face was full of the high-spirited appearance of ten years ago.

"Please ask Mr. Zeng Fanzhi to draw the bottle label, after all."

"Did you take a photo with Teacher Zeng at that time?"

"I'm most afraid of taking pictures with celebrities, and I have low self-esteem. Even every time I shoot a TVC, I try my best to avoid the camera, for fear that the tidbits will include me. ”

"So I don't believe you when you beat you to death, you filmed with Huang Xiaoming when you were in college."

"There are also Wang Luodan, and Twins, and Mingdao, and ......"

"Bragging."

"Humph!" In fact, when I played "Happy Network", I once shared the only photo with Brother Xiaoming on my personal account, and Ye Hao also left a message under that photo.

"Zi Che, do you like advertising?" Ye Hao suddenly asked me this, and for a moment I couldn't face my heart.

Do I like advertising? For a long time, when I saw the outdoor billboards on the street, when I opened a mobile client that popped up on the opening screen, when I browsed the web and saw the banners exposed, when I flipped through the plane and opened the inside page of a magazine, I would have a sense of displeasure and disgust; When I turn on the TV to watch a ball game, the TVCs that rape your ears repeatedly at halftime, and when I walk into the cinema and see scenes that you will almost never be exposed to in your life, I have a deep suspicion of the whole industry.

Especially when I see copy writers playing with their own wit, smugly using "homophonic memes" in slogans.

Especially when I see that there is a problem with the composition of the KV.

Especially when I found out that I didn't even cut out the character in detail.

Especially when I found out that TVCs on the street are all applying the same template.

Especially when I found that the existing KOLs and live broadcasters couldn't speak Mandarin well, but the advertising cost was increasing year by year.

Do I like advertising, you say?

"Don't ask me, I'm a deserter." In desperation, I had no choice but to answer like this.

"Haha, I always seem to be able to talk to death tonight." Ye Hao shook his head.

He is usually sharp-toothed, and he stayed with me tonight as if someone had suddenly taken away the battery, completely revealing the clumsiness that only teenagers have.

"I have to wonder if it's because of the influence of your family's creativity." I quipped.

Ye Hao raised his eyebrows and heard my voice.

"Deng Ziche, what do you want from me tonight?" Ye Hao, who could have a good time with me, disappeared, probably out of my offense first, and the boss of Zhongshi made a grand appearance and tried to control the situation.

"Sheng Ya and Xintan, why did you only choose Sheng Ya?"

"It's not for me to choose."

"Even if it doesn't last long?"

"Have you tried to feed more than a hundred people? Have you ever checked the report every year and found that Party A's budget has shrunk seriously year by year, but the appetite of the contact person is not small, the personnel cost is getting higher and higher year by year, and the KPI given to you by the general part is becoming more and more stringent year by year? Ye Hao asked me with a smile, but there was no trace of a smile in his eyes.

"Director Deng, if you and I have a change of place, then you will be able to understand that every step you take in front of you will result in either life or death."

I'm starting to regret coming to Ye Hao tonight.

"You are helping Jiang Bailing in Yaoxuan, and you can still come downstairs in my company to block me today, are you too stupid or do you have other plans?"

"Have you been out fishing lately?" I'm going to finish the last question and end this terrible night.

"What?" Ye Hao didn't seem to understand what I was going to do at all, and was dizzy when asked, "Deng Ziche, are you drunk?" When have I ever fished? ”

Ye Hao's reaction was not lying at all, indeed, as far as I know, Ye Hao may not have even been on a boat in his life.

"I'm fine, I'll have this meal tonight." I got up to say goodbye, Ye Hao put on an impatient expression, and the distance between the two of us was stretched to an unprecedented length.

"Then I'll help you call a substitute driver." I don't want to owe Ye Hao anything.

"Let's go." He turned his head toward the bartender and motioned for a refill.

"Xiao Hei is a good creative, you better not waste this jade." When I turned around, I said to Ye Hao half angrily and half seriously.

Walking towards the exit, I faintly heard a contemptuous snort coming from Ye Hao's nose.