"Customers want to attract a younger group of tourists......" Yan Yunhai looked at the brief, his brows furrowed slightly.

Sun Yao turned to Yan Yunhai, and his face released an expression that wanted to lower the IQ of the entire street: "What a fuss, is there anything difficult about this?" Belch...... Halu draws a poster, the kind of cartoon full of sea creatures, and I write another advertising slogan, which young people will definitely like. ”

"Mr. Sun, that's the case, the division of the target audience generally needs to be more accurately positioned, and the crowd portrait should probably be ......based on age range, occupation, education level, gender, family situation, monthly income, consumption habits, catalyst habits, life lines, preferences, etc. "I used to think that Yan Yunhai would be a good teacher if he went to teach.

"Channel." I closed my eyes and interrupted Mr. Yan's advertising class, and I didn't have time to play with laymen here.

"What?" They looked at me like meerkats.

"Customer acquisition channels. Shengya's existing customer base is guided by customer acquisition channels, and it has already had a strong correlation with the brand image for so many years, at this time, if the communication audience is forcibly reversed, not only the young audience will not pay, but the channel will also be seriously damaged, and the worst result will be not to come, and some will say goodbye. ”

"Shengya's support point to attract young people is also missing, after all, they have almost no new projects developed in the past 10 years, and the public opinion guidance in recent years has also made the previous attractive animal performances become evidence of young people's verbal criticism

。 ”

Ruby Lin's pen rustled in her notebook.

"At present, Shengya's slogan is "the unseen ocean is in Shengya". All I can say is, "This sentence is incomplete, and what is missing needs to be found in Insight." ”

"What Shengya needs is a complete set of strategies, at least in the next 3 years, how they want to complete the brand image transformation, we have to help them plan; We need to do a good job in the rhythm of this year's communication, which channels will be voiced around the new TVC, in what form, and what kind of topics will be triggered after the formation of the communication matrix? How does the topic extend? It's all the homework that our customers have left us. Also, they haven't perfected the brand house for themselves for 10 years, and our communication concept should be deduced under the complete brand house. Match our creativity, media strategy, and our media value, so as to reflect our professionalism and distinguish us from others, so that the odds are great. ”

"Mr. Deng, I didn't say you, you are trapped in your so-called profession again, and customers don't have the energy to look at such an ungrounded thing." Sun Yao leaned back in his chair and leaned back to look at Yan Yunhai.

"And it will take at least half a month to write the first draft of such a case, or Mr. Deng, you can also help me write it." Yan Yunhai looked at Mr. Jiang.

"Give you a week, and you have to work overtime." Mr. Jiang said to Yan Yunhai.

After the meeting, Ruby Lin left me and the crazy girl.

"Let me officially introduce you two, Zi Che, this is Halu, the Chinese name is Dai Jingyi, as President Jiang said to President Li, Sheng Ya's case will be up to her to support the creative idea and design work."

"Halu, this is Deng Ziche...... He'll be your boss for the next half month. In fact, you can learn a lot from Mr. Deng......"

The crazy girl with the surname Dai smiled and agreed, and said that she had heard about me from her colleagues and would follow me to do a good job.

Ruby Lin's uneasiness was like his stubble.

"Zi Che, from tomorrow onwards, you will temporarily sit at the empty desk opposite Halu, which is where Xiao Hei used to sit...... Do I need a computer for you? ”

"I'll bring my own."

Ruby Lin nodded, indicating that she was going to sort out the meeting minutes and write the new brief today, and then walked out of the conference room with an uneasy expression.

The crazy girl and I glared into each other's eyes, and used our chin up to see who hated each other more.

"Are you and Mr. Li sitting by the window at noon today?" The crazy girl with the surname Dai suddenly asked.

"Ahhh

The mad girl sighed as if distressed.

"Things are not what you see, Mr. Sun and I are not ......"

"Uh-huh, you don't have to say it, I know." I glanced impatiently at the warm, lazy afternoon sun outside the window, "Besides, it has nothing to do with me. ”

I'm about to walk out of the conference room.

"Hey!" She called out to me from behind.

I looked back at her, backlit with a youthful and slender line, long chestnut hair with wavy ends that supple over my shoulders, and a troubled brow that gave her young face a more distressing throbbing.

"What's wrong again!"

She suddenly grabbed her phone and rushed at me, and the screen showed her holding a picture of a boy with short hair who looked about her size.

"I'm serious, I'm not the kind of relationship you think you have, I have a boyfriend."

I nodded, "Okay, got it." ”

"No, you don't get it!"

I glared at her and sighed deeply, her eyes glowing like honey.

"OKOK, I'll go to Mr. Jiang now to explain it to Mr. Li."

"Why are you in such a hurry?"

"By the way, I told them that you are really not suitable to participate in such an important project, and I don't want to take you with me."

"Go ahead! I don't want to follow you! Brother Sun Yao is right! ”

"What did he say?"

"He told me I better stay away from rotten people like you!"