Chapter 17: I feel bad

"The Great Fox Dad", "Isle of Dogs", "Ghost Mother", 、......" I counted the stop-motion movies I had seen.

"Mary and Marx!" We both said in unison.

"'Zombie Bride', 'Nightmare Christmas,'" Halu reminded me.

"Oh yes, how can you forget Tim Burton."

“No,No,No.” Halu shook his head mischievously, "Strictly speaking, 'The Nightmare Before Christmas' is not the work of Tim Burton, he is one of the writers and producers of this film, and the director of "The Nightmare Before Christmas" is Henry Selick, who is the director of "Ghost Mother." ”

"I see." I solemnly raised my glass to Halu, a little movie fan, "For Henry Selick, I also invited me to lunch today." Halu squinted triumphantly and raised his hand in a gesture of shooting.

"Why stop motion?" She asked me with a crooked mouth and a frown.

"Mom and Dad, children, even grandparents will love the expression. Just imagine, if you and your husband are watching a small video at home on the weekend, and suddenly you see a stop motion animation of a clay man, reminding you to take your children and parents to watch dolphins together, will you immediately take out your car keys? ”

Halu nodded: "I did stop-motion animation in my photography homework in college, and I never touched it again after graduation, and when I heard you talk about this, I was so excited that my whole body trembled, can you believe it?" ”

I looked into her brown eyes and suddenly felt an urge to get a Golden Retriever. Halu looked at me, her unpowdered face stained crimson, even brighter against the warm spring sun.

"Zi Che! Halu! "Just when Halu and I were speechless, Ruby Lin suddenly pushed the door in." I look like you two from the outside, what are you eating? ”

Ruby Lin ordered a bottle of Coke, gulped down, paused for a moment and then let out a hearty burp, gasped refreshedly, and wiped the sweat on her face with a tissue.

"Hey, this Sheng Ya's Mr. Wu is too difficult to make an appointment, and the exchange meeting can only be rescheduled to next Monday morning."

I looked at Halu and felt uncomfortable.

"Xinru, when will Yan's strategy be written?"

"Huh...... From the perspective of the positioning of the target audience, their rational need should be to happily pass the time with their children on the weekend, and their emotional need is to let the three generations of the family feel the warm family time together......" Yan Yunhai read his ppt, obviously lacking confidence. "That...... There are 6 items of rational support for customers: 'Undersea Tunnel', 'Deep Sea Exploration', 'Pirate Ship', 'Sky Love', 'Polar Pavilion' and '4D Dinosaur Pavilion'...... Emotional support points ......"

"Mr. Yan, let's look at the communication concept you deduced first." I hurriedly interrupted Yan Yunhai's muttering.

"The ocean that is so romantic, so interesting, so beautiful, and so cool is Shengya."

"Received, we'll touch you after the internal discussion in the creative department."

Sun Yao and Yan Yunhai left the conference room after cleaning up. What followed was an extremely oppressive silence that shrouded the sky above the heads of Ruby Lin, Wang Zhe and me.

"What should I do?" Ruby Lin looked at me.

I motioned for him to be calm, and turned to tell Wang Zhe to sort out Yaoxuan's media value report first, and he said that he had just updated it at the beginning of this year, and it was very convenient to come out with some simple deletions.

I nodded, so that Wang Zhe didn't have to think about our side of the matter, the strategy and creativity will definitely come out tonight, he only needs to work overtime in the next two days to get the communication strategy out.

Wang Zhe patted Lin Xinru's shoulder, and went downstairs to busy him.

Halu looked at Ruby Lin worriedly, then at me, not knowing what to say.

"Xinru, you can remember what I told you next, but don't let anyone know that I came up with it."

I looked at Halu, and she nodded firmly.

"First of all, the audience is divided into experience and consumer." I walked to the whiteboard in the conference room, picked up a black pen, and quickly drew a mind map on it.