"Miss Zhang, please try to run as naturally as possible, put your hands down, and don't grab the camera." Xia Shu is the director, and today he is in charge of this advertisement. He looked at the camera and said, "Run slower, try to reflect the lightness of the shoes, and show the beauty of the shoes......"

Zhang Roufei frowned, this was the fourth time Xia Shu reminded her.

After about ten minutes of filming, she was told back and forth by Xia Shu four times......

But she still followed Xia Shu's request, running slower and walking as lightly as possible.

Xia Shu frowned, still feeling that Zhang Roufei did not meet the requirements, "Light steps don't mean that your feet don't leave the ground!" Miss Zhang's feet are slightly raised, and we take a close-up of the shoes. ”

Zhang Roufei stiffened her movements and lifted one leg.

Xia Shu completely lost his patience, "CUT! ”

The assistant director on the side was startled, "Director Xia? ”

"Take a break, you go and talk to her about the details." Xia Shu is notoriously straightforward and hot-tempered. When he was preparing before, he waited for Zhang Roufei for so long, and he had endured it to the extreme, and after the filming started, she was completely out of shape, so she set him on fire directly!

He sat down and smoked a cigarette.

"Xia Dao." His assistant walked over.

Xia Shu had a calm face, "What to do?" ”

"Oulin sent a document." The assistant timidly handed over the papers.

Xia Shu calmly opened the file.

This is a document for advertising planning, which is about shooting today.

The more he looked, the deeper his brow locked...... Today's advertising idea was written by him, two young girls jogging on the green road, bypassing the greenway, walking onto the bustling commercial street, and finally stopping in front of the brand store of Oulin, highlighting the brand ......

But I can send this one again, but I changed all the content of the advertisement.

In the new advertising plan, Ye Yiwei plays a female student who can't afford to wear a famous brand and falls down on the way to run, while the female elite in the workplace played by Zhang Roufei saw it and gave her a pair of Oulin's new shoes......

"What a bullshit idea!"

As a director, Xia Shu can't look at this kind of script at all. Oulin's brand positioning is to focus on youthful style, attracting students and a group of people who have just stepped out of society, and the price positioning is also relatively close to the people. Does it echo the brand values of Oulin?

Moreover, it was also emphasized in the planning that at the end of the picture, Zhang Roufei ran in front, and Ye Yiwei chased and ran behind......

This is something that Xia Shu can't understand at all.

Why did Zhang Roufei run in front and Ye Yiwei chased her?

Does this mean that Ye Yiwei can't afford oulin? Aiming for the role played by Zhang Roufei?

"Does Oulin still want to sell shoes? I can guarantee that this advertisement will only bring negative impact! After the words fell, Xia Shu threw the plan on the table.

In the process of sending the documents, the assistant also glanced at the advertising idea a few times, and he was embarrassed and said: "It's just Director Xia, this is what the brand means, and the contract at that time said that the brand can change the advertising plan." We can only shoot according to this version. ”

"You're educating me?" Xia Shu looked at him coldly.

The assistant lowered his head, "No. It's the staff of Oulin who have already assigned the advertising creativity to Ye Yiwei and Zhang Roufei, and now they should have seen the ......"

Xia Shu looked up, and sure enough, Zhang Roufei on the other side was holding the new advertising plan, smiling like a flower.

She said: "It's still the criminal director who understands me, and I didn't like the previous version of the advertisement at first glance, and it can't reflect my personal characteristics at all." Sister Qi, don't worry, I will not disappoint the criminal director. ”