"If You Don't Go Crazy, You'll Get Old" was released for a week, the box office has been dominant, in addition to the fact that the theater itself has given nearly half of the film schedule because it is optimistic, and because the quality of the film is really high, there has been a large-scale Amway.

Throughout the National Day holiday, once it comes to going to the movies, most people will choose "If You Don't Go Crazy, You'll Get Old", and for a while, the comedy movie "I'm Not a Big Man" of the same type seems a little obscure.

"What can I do if this continues?" Guo Xiao, the director and producer of "I'm Not a Big Man", looked at the box office handed over by his subordinates in the past week of release, and lit a cigarette in an irritated mood.

Director Ying Ru's "If You Don't Go Crazy, You'll Get Old" was released for a week, and the box office was almost 1.7 billion, and his movie, the premiere at the beginning was still good, breaking 100 million, but after the premiere day, the box office increase became smaller and smaller, and after a week, the box office of "I'm Not a Big Man" was less than 500 million.

In all fairness, a comedy has a box office of 500 million yuan a day is already very good, but Guo Xiao signed a gambling agreement with the distributor at the beginning.

A VAM, also known as a valuation adjustment mechanism, is an agreement between the investor and the financier on uncertain future circumstances when they reach a financing agreement. VAM agreements are popular in many industries and are even more common in the entertainment industry. Some people believe that the VAM agreement has become a "cancer" that hinders the creation of film and television dramas.

Before the start of filming, Guo Xiao signed a VAM agreement with several distributors mainly based on Imperial Capital Culture, and several distributors mainly based on Imperial Capital Culture paid 200 million yuan to the producer of "I Am Not a Big Man" to buy the distribution rights of "I am not a Big Man", and promised Guo Xiao a "guaranteed" box office figure of 1.2 billion.

If the box office of the film exceeds the guaranteed figure of less than 1.2 billion, then the distributor needs to pay a certain amount of compensation to Guo Xiao out of his own pocket, otherwise, Guo Xiao, as the producer, will pay out of his own pocket to make up for the difference.

Guo Xiao exhaled heavily, and flicked the ash into the ashtray irritably.

Originally, according to his expectations, as long as the premiere can break 100 million, and then the number of films in the theater will be as predicted in advance, there will be no problem with the guaranteed box office of 1.2 billion, but who knows that halfway through it is to kill the dark horse of "If You Don't Go Crazy, You'll Get Old"!

Guo Xiao has been directing movies for more than ten years, and I heard that there were movies that should be released at the same time, but I didn't pay attention to it at first, this woman is going to have some scandals every once in a while, wasn't she still in full swing with actress Cheng Yiqian before? This kind of person, it is impossible to make any good movies, and he heard that Ying Ru is now a sophomore, maybe she is really good at documentaries, but feature films...... She is a fledgling little girl, and she has never been in the real theater, how can she find out what the audience likes?

However, who would have thought that the movie made by this fledgling little girl would be unbeatable from the day of the premiere, leaving other movies far behind.

The cinemas of domestic films, first of all, the cinemas in the land square account for the largest proportion, and then other cinemas, Guo Xiao asked people to inquire, I heard that the cinemas in the land square, on the National Day, that is, on the day of the premiere of "If You Are Not Crazy, You Will Be Old", it suddenly gave 50% of the film schedule, and "I am not a big man" only gave 12% of the film schedule, which is also the reason why the premiere of "If You Are Not Crazy, You Will Be Old" broke 300 million all of a sudden.

The cigarettes at his fingertips gradually burned out, Guo Xiao remembered that he had deliberately gone to the cinema to watch "If You Don't Go Crazy, You'll Get Old", the film was shot very well, whether it was artistic or commercial, it was very well neutralized, over time, it should be the mainstay of domestic film directors, but appreciation is appreciation, I signed a gambling agreement here, I have to find a way, otherwise I will pay out of my own pocket to make up for the shortfall, I am afraid that the money earned in previous years will be smashed into it.

Thinking of this, Guo Xiao picked up his mobile phone and dialed a number.

"Hey, Mr. Jiang, do you have time to have a meal together?"

"Mr. Zhang, I haven't gotten together for a long time."

"Mr. Yang, when are you going to come out for a drink?"

……

Guo Xiao thought about it, the investor of "If You Don't Go Crazy, You'll Get Old" is Xinghui Entertainment Company, and the owner of Xinghui is Huo Yan, but the largest shareholder is Lu Sinian of Lu's Group, and Land Plaza is a subordinate industry of Lu's Group, so it is estimated that there is no way to change the amount of film schedule given by Land Square, and the rest can only see if you can find other theaters.

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Guo Xiao organized a dinner, and the people who attended were all CEOs of major theaters.

Throughout the dinner, everyone pushed the cup and changed the lamp, calling him brother and brother, the atmosphere gradually rose, Guo Xiao saw that it was almost over, holding the wine glass, and toasting one by one, "Guo can have today, all of them rely on your help in the past." ”

The CEOs waved their hands and laughed that it was not.

Guo Xiao drank all the wine in the cup and said with a smile: "Everyone knows that Guo has a movie released recently, and the situation is not bad, the box office broke 100 million on the premiere day, I am originally a comedy, and I am almost satisfied with the current box office." ”

"Brother Guo has always been very sensitive to market trends, and every time it is a box office hit." The boss of one of the theaters echoed with a smile.

Guo waved his hand again and again: "Contemptible people are not talented, they are only shallow learners, so I can only study more about what the audience likes now." ”

"It's not easy! With so many movies released this year, which director's movies can be box office hits like Brother Guo? The boss of another cinema chain also said.

"To tell you the truth, before making this movie, I had signed a gambling agreement with the investor, and it was originally very safe to win the guaranteed box office according to the estimated trend of the box office on the premiere day, but I didn't expect that the land theater line would give 50% of the film to be directed." Guo Xiao took a sip of wine, his face solemn.

His words fell, and everyone present tacitly put down their wine glasses.

The trend of the movie "If You Don't Go Crazy, You'll Get Old" is in the eyes of all the theater bosses present, it can only be said that the land theater line is far-sighted, I heard that 50% of the film schedule is only on the day of the premiere, and it will gradually increase from the next day, until yesterday, the film schedule of the land theater chain has reached 65%.

"After all, the movie directed by Ying is born in land theaters, which we can't compare." Guo waved his hand and said helplessly, "I have been friends with you brothers for more than ten years, I will give you a toast, our movie depends on the care of my brothers!" After saying this, Guo Xiao drank all the liquor in the cup, which immediately attracted the applause of everyone present.

"Brother Guo is joking, Brother Guo's film has a novel theme, the audience is all young audiences, and it is the main force of the current box office, you just don't say it, our side must also be the first priority!" A theater boss said with a smile.

His voice fell, and other theater bosses also responded.

Guo Xiao smiled and said to everyone: "Guo Mou for so many years, thanks to the help of all the elder brothers, this time the elder brothers fully support Guo, Guo must remember the good of the brothers in his heart, and it is not good to make the brothers suffer, so let's thank you for the support of the elder brothers, the box office rebate, I will give you three points five." ”

Under normal circumstances, if the film distributor wants to "cooperate" with the theater, the theater will increase the film schedule appropriately, but the premise is to charge a certain box office rebate, which is the so-called "red envelope".

Most of this part of the gray income falls into the hands of the theater manager, in the industry, in most cases, the rebate is 3%, Guo Xiao signed a gambling agreement after all, and it is not easy to give too much, 3.5, which is a good offer.

"Brother Guo, this favor can't help but help."

"Yes! Brother Guo rest assured, they are all his own brothers, and it is not a matter of one sentence? ”

Guo Xiao listened to the words of the CEOs of the major theaters, relieved his heart a little, and picked up his wine glass with a smile: "Then I will thank you brothers first." "As long as the number of films is scheduled, the box office can be guaranteed, and his film is not bad, it can only be said that "If You Don't Go Crazy, You'll Get Old" is menacing, not to mention the support of land theaters, it's really hard to deal with.