31. Sleep effect

"Hmm......" Shen Lin grabbed the printer paper and read while reading: 'Limei, redefine fashion', 'Innovation, Limei's way of persistence'......"

After reading a few lines, Shen Lin scratched his head: "It's not very easy to do, these themes don't seem to have any templates." ”

"yes." Xiao Zhou's troubles are also this, on a certain scale of advertising media companies, or a few years of practitioners, have their own databases, some common text, design, pictures, film and television schemes, basically have mature templates, many times as long as the keywords are replaced, and then slightly scribbled and changed, it can be directly applied to different projects.

"No way," Xiao Zhou said depressedly, "There is news that Limi hopes to have something new this time...... The copywriter stayed up late last night to come up with these twelve topics. ”

The so-called "news" is naturally from Limei's insiders.

Although media advertising attaches great importance to creativity, the most important thing is to meet the aesthetic needs of Party A, and more specifically, to meet the aesthetic needs of the person in charge of Party A. Therefore, every time a new project is received, it is also a common strategy for media advertising companies to find a way to make one or two insiders with Party A.

"Then write this." Party A's will was irresistible, Shen Lin looked at the printer paper again, thought about it for a while, and said, "I'll help you write three articles." ”

"It's only three articles...... Xiao Zhou immediately called: "Big brother, last time Huasheng Yipin launched a new product, I wrote eight articles for you!" ”

"Can that be the same?" Shen Lin shook his head vigorously: "Huasheng's stuff, which one is not an old routine, just find some old things, change it a little and it's over, can you compare with your pure originals?" ”

"That's not only three, is it?" Of course, Xiao Zhou knew the difference, and turned to beg: "Brother Shen is okay...... Nine articles in one breath, I can't do it without sleeping tonight...... 6 articles. ”

"Impossible." Shen Lin shook his head.

"5 articles."

Shen Lin continued to shake his head.

"4 articles!" Xiao Zhou gritted his teeth: "When I'm busy with this paragraph, I'll give you ten sets of assistance - the loyal kind." ”

"Hmm......" Xiao Zhou's sincerity is already so sufficient, it's not good not to give an inch, Shen Lin thought about it, and finally nodded reluctantly: "Then 4 articles...... But I'll have to choose the topic. ”

"No problem, no problem," Xiao Zhou immediately nodded quickly, and pushed the printing paper in front of Shen Lin with both hands: "Brother Shen, please." ”

Then take your pick.

Shen Lin carefully browsed, and carefully drew four horizontal lines under the printing paper of the group of copywriters to which Xiao Zhou belonged, carefully drawing out twelve topics.

Spoils...... cough, after the assignment, and a few more casual chats, Xiao Zhou and Shen Lin sat back at their workstations and began to seriously tap on the keyboard.

A ......

Again......

Again......

Last Post......

Whew, it's finally done.

After knocking on the last period, Shen Lin let out a long breath, clicked on the company's internal communication tool, and sent it to Xiao Zhou.

"!" Xiao Zhou's seat spun over quickly: "Brother Shen, you can't do this!" ”

"What's wrong?" Shen Lin, who was stretching his waist, was stunned.

"We talked about it just now," Xiao Zhou said with a bitter face: "The content of this time, Limei's side attaches great importance to it, and you can't mess around casually." ”

"Mess around with a hairball......" Shen Lin was unhappy, "Lao Tzu wrote it for you seriously." ”

"Brother, don't play with me," Xiao Zhou said: "Fix this matter, twenty loyal personal assistants, okay?" ”

"Of course that's good!" Shen Lin nodded immediately, and frowned slightly: "But what do you mean?" ”

"What else can it mean," Xiao Zhou smiled bitterly and took out his mobile phone from his trouser pocket: "Look, at 10:35, your old man wrote 4 advertorials in two hours!" ”

It's only 10:35?

Shen Lin was stunned.

Brother really wrote 4 advertorials in two hours?

Shen Lin also involuntarily took out his mobile phone and looked at the time.

Writing 4 advertorials in two hours is not a shocking achievement, even if it is far from Shen Lin's usual record, but it is generally a template, or it has been carefully thought out and brewed for several days.

It's completely different from the current situation where it suddenly takes over and is almost purely original.

However, Shen Lin's work status today is also completely different.

When I was working before, no matter how long it had been brewing and how well I had prepared, when I really started writing, I would always encounter such and such obscure positions, and I felt that I couldn't do it properly; Or, when I finally calmed down and wrote for ten minutes, halfway or a third of the way I had written, I felt that I had exhausted all my energy, and I could no longer concentrate, and the seat under my butt seemed to suddenly grow thorns, and I had to walk here and there, wandering there without any purpose for a while before I could sit down again and continue working.

In fact, this phenomenon is quite normal and extremely common.

The structure of the human brain is inherently unable to support a state of full work for too long.

Tired, distracted, unable to sit still...... These are often regarded by others as "lazy" and "impatient" manifestations, but they are actually the external manifestation of the self-protection of the human brain.

The length of time a person can devote himself to work depends on the difficulty of the work and the pressure on the brain. On the other hand, it depends on the state of the body, energy, and the brain itself.

Obviously, Shen Lin is in a particularly good state today, from opening wo

d to knock out the last period, Shen Lin felt very smooth. β€”β€”Always concentrated, smooth thinking, rich inspiration, not mentally tired at all, and there is no feeling of sitting still, except for occasionally switching out to find data, there are no stumbles, four original soft articles, just written in one breath.

Looking at the time again, Shen Lin faintly felt that such an efficient work result should also be the effect of last night's ultra-high sleep quality.

However, I can't talk to Xiao Zhou about this in detail.

"You don't care what time he is now, whether he has written a serious manuscript or not, and whether it can be used or not, can you see for yourself?" As he spoke, Shen Lin stood up and moved his body.

It's just a habitual action.

In fact, after sitting for two hours, Shen Lin did not feel his usual back pain at all.

β€”β€”Another practical proof: the effect of last night's ultra-high-quality sleep is not only the "good complexion" felt by several colleagues in the company, nor is it just the spirit of writing four original advertorials in two hours, and even the most intuitive physical health state has been really improved.