Chapter 199: Acquisition of ATV
At the same time, the entire Hong Kong film and television circle knew a news that Wang Xuan wanted to sponsor a fashion drama, not only to provide money, but also to provide costumes and props, but the premise was that there must be big stars and big productions.
Movie advertising placement is still relatively new in Hong Kong, and the first slightly successful film was Chow Yun-fat's God of Gamblers, and now there are not many businessmen who are willing to implant it in the movie.
Wang Xuan has this meaning, and people in the film industry are naturally welcome.
On the other hand, Wang Xuan found Lord Shao, now he is not the same as when he begged Fang Yihua's dead old woman before, and now the dead old woman doesn't know how much she regrets that she should have left Wang Xuan alone.
This kind of thing of implanting advertisements in TVB TV programs can actually be made by Fang Yihua, but Wang Xuan first wants to meet Lord Shao, and on the other hand, he is disgusted by Fang Yihua.
Of course, Wang Xuan definitely didn't think it was his own cautious eyes!
As for the advertising fee, Wang Xuan didn't bargain, and Lord Shao didn't have to open his mouth, this status can't do such a shameful thing.
At the same time, all TV stations in Southeast Asia, programs in all major time periods can see advertisements shot by the top ten actresses, some are separate, some are cooperative, a total of more than 40 versions, coupled with the continuous propaganda in the newspaper, it detonated Southeast Asia in a short period of time.
This kind of explosive propaganda is not available in this era, the investment is too large, and the vast majority of companies still pay attention to an era of word-of-mouth, and Wang Xuan's eyeball economy has not yet been recognized by people.
However, that beautiful advertisement is deeply imprinted in everyone's heart.
Although Wang Xuan's brand is still too immature among the real upper-class people, at least among ordinary people, this is an absolutely right brand.
In a short period of time, sales ushered in a volcanic eruption-like growth, and garment factories began to work overtime to start production.
Just when everyone thought that Wang Xuan was focusing on legitimate business, he began to arrange for his veterans to monitor every move of all the bigwigs in Dongxing.
The annexation of Dongxing is a must, only by annexing them, Wang Xuan can be regarded as the largest and real boss on Hong Kong Island!
After these things were arranged, Wang Xuan didn't care about it, and when he turned around, he focused on conquering the Qiu family.
In the past two years, the Qiu family has had a hard time, and the old man has always loved TV and movies, but his children are opposed to continuing to waste time and money on this.
What's more, the recent turmoil in the real estate market, even the bank with the Qiu family has suffered heavy losses, and under repeated blows, Qiu Lao is ready to sell ATV.
Wang Xuan first contacted Mr. Qiu through the introduction of Boss Zou and visited him directly.
At this time, Wang Xuan was far from Qiu Lao in terms of value and social status, and Wang Xuan still seemed more respectful.
"Hello Old Qiu!"
"Sit down, I won't get up, old man, and my body will become more and more impossible."
"Old Qiu is polite, there is nothing wrong with your body, it will be easy in a few decades."
"Don't dare to think about it, I heard Zou Wenhuai say, do you want to buy the ATV shares in my hands?"
"Mr. Qiu, I attach great importance to the media industry beyond imagination, and in my plan, the media industry will be the center of my future development, so he is the first real multinational enterprise in my hands."
"The security business is just the foundation of the foothold, my investment in the media industry, the future will be greater, in my vision, ATV will not be limited to Hong Kong in the future, but should be satellite TV radiation in Asia, at least can cover the whole of Southeast Asia!"
"I know that Qiu Lao himself has feelings for the film and television industry, so I will not say how much money I have to impress Qiu Lao, I hope to impress you with my sincerity."
After all, Qiu Lao is an old Jianghu, so he won't be fooled by Wang Xuan's casual words, but asked with a smile: "Tell me what you think." ”
"It's certain that with the population of Hong Kong, it can't support a real large-scale TV station!"
"The other thing is focus, I don't think TV stations should be big and comprehensive, the Chinese population in Southeast Asia is limited, and the market is also limited."
"Too many channels will not expand the market, in my imagination, three channels are completely enough, a comprehensive channel, an entertainment channel, and an English channel."
"Separate entertainment channels?" Qiu Lao interrupted Wang Xuan's words and asked with some curiosity.
"Yes, alone!"
"I think people's lives are already very stressful now, and there is not much time to watch TV, and the limited time should allow the audience to relax and relieve stress, so entertainment is more important!"
After Wang Xuan finished speaking, Qiu Lao fell into deep thought, Wang Xuan's concept is different from him, in his cognition, TV is a platform for the people to obtain information, domestic and international events, policies related to themselves, etc., all kinds of news is the foundation of a TV station's survival.
However, it has to be said that the ratings of news time have dropped significantly compared to what they used to be, and TV dramas have become real prime time.
In recent years, ATV's profitability is inseparable from the breakthrough in TV dramas and the success of the Miss Asia beauty pageant, and these two programs can be planned into entertainment, so maybe what the young man in front of him is right!
To be honest, it is one thing to sell the TV station in exchange for cash flow, and at the same time, Qiu Lao does not want the TV station he has worked hard to repeat the mistakes of the past again, and the name ATV itself pins on his expectations for the TV station.
Be an Asian TV station!
"Well, how are you going to acquire?"
"All-cash acquisition! Acquire all the shares in Qiu Lao's hands! "Don't look at Wang Xuan's industry, his worth is more than ten times worse than these tycoons, but compared to cash, Wang Xuan is really not less than anyone else!
Whether it's an entertainment company or a tail-end business on Garden Street, it can bring in a lot of cash flow every day.
What's more, once the acquisition of ATV is completed, Wang Xuan's Kingdom Group's stock price will immediately rise sharply, and when the time comes, it will sell some shares a little, and the cash flow can make up for the current deficit.
I dare not say more, Wang Xuan can take out 300 million cash at any time!
"Good! I hope you can do what you say and make ATV truly become Asia TV! ”
"I will work hard, please rest assured Mr. Qiu, once the acquisition is completed, Mr. Qiu can see my movements!"
Since an agreement has been reached with Qiu Lao, then Wang Xuan does not need to worry about the remaining details, naturally there are teams from both parties to negotiate, and at this time it is still in the stage of secrecy, Wang Xuan does not want to make trouble.
Because he clearly knows that the Lin family has always wanted to fully control ATV, especially Lin Lao's son, Lin Jianyue, who is just in his early 30s, is not a stable person, and there are many scandals, which is more in vain than Liu Mouxiong, who is good at using golf!