17. Come, do me a favor and take care of the meal
"The previous plan has to be redone, the time is relatively tight, and the administrative department will set a working meal for our planning department, and the lunch break will be canceled." In the small conference room of the Zuo Group headquarters, Hua Die said to his subordinates heartily, "Okay, now let's brainstorm first." Lao Mu, what kind of advice do you have first? ”
There were eight people in the small meeting room, only Lao Mu was a man, sitting in the first position on the left hand side of the butterfly. Lao Mu is a nickname, he is actually two years younger than the butterfly, only twenty-three years old this year, but he has also worked for three years. Half a year ago, he switched jobs from other companies to Zuo's Group. Lao Mu just spread out the notebook, and the oily ballpoint pen turned a few times between his fingers, pondered for a moment, and said: "We used to focus on promotional efforts to encourage customers to spend. I've seen a few other companies do the same, and only two of them are different, and they play sexy boot camps. However, cream products are more suitable for the form of celebrity clubs, and intimate products are suitable for sexy training camps. If we want to change the traditional format this time, I think the focus should be on the nature of the training camp. Let's try to do it in one or two provinces first, using the gimmick of selling courses to improve women's quality, and distributing products of equivalent price as a policy. The most important thing is that we need to develop the ecological market before our peers. Just like the ecological contrast between tropical rainforests and grasslands, the more complex the ecosystem and the richer the food chain, the more room we have to develop. The more survivable we are when we deal with a wide variety of shocks. For the time being, that's all I can think about. ”
Draw Butterfly wrote down a few lines in the notebook, and then said, "The others will go on in order." Drawing Butterfly suddenly thought of something, turned her head sideways and said to a subordinate on the right, "Jin Qiu, you go to find Lifei, ask her to come to the meeting together, and by the way, keep an eye on the administrative department to order a meal, and ask them to order more." Jin Qiu agreed, got up and walked out, and when he was about to go out, he secretly glanced at Lao Mu while everyone was not paying attention.
"I don't know much about ecological theory, but I agree with Lao Mu's opinion on training-based marketing, I think there are some companies in the south that are implementing some physical classes, and they invite supermodels to come and give lectures, although the form is relatively simple, but the market response is good."
"In the past few years, the meetings of health channel companies and medical beauty companies have been better than us to invite customers. In terms of product operation, the effect of micro-plastic surgery is the fastest, and it is the best gimmick for big health to invite doctors from tertiary hospitals to give lectures. We push the training soft sales, so that we have the opportunity to catch up with them in terms of influence. ”
"I see that some companies are still running junior training camps, and they have invited Dongying actresses to come over to give lectures before, which is a bit excessive, and we have to grasp the scale."
"We can invite some international lecturers to come and give some aristocratic training, and we can also give some courses on royal etiquette."
"We'd better also talk about family, parent-child relationship, husband and wife relationship, ......and so on."
"In this course, I have a suggestion, the flirting marketing method that the boss talked about before, and the love transaction method, we can try to open such a course. Most of our customers are generally successful in their careers and have their own industries, and similar business courses should have a good response. ”
"I think it may be more suitable for us to offer emotional courses before and after marriage."
"Now the company's funds don't know if it can support inviting some celebrities to come and give lectures, if so, I think it will be better to invite some celebrities and experts who are famous in the industry to talk. I see that most of the medical aesthetic companies focus on Korean and Treasure Island instructors. It seems that we are also going to build momentum with our main lecturers. ”
"In terms of policy design, we can design several levels through private boards and partners to increase customer stickiness."
"Shandong and Jiangsu two market agents have the strongest appeal, if similar activities are held, from these two markets to test the water, it is more appropriate."
"This needs to be trained by agents and stores first, and a round of internal ticket sales will be carried out to stimulate the market."
"Hey! This event can be added to the referral policy, through ticket sales, buy three get one free, and send a set of boxes, which can also help the store expand customers. ”
“……”
The subordinates put forward their opinions one after another, and the butterflies kept recording the information on the paper. When everyone gradually quieted down, Butterfly looked at the records made in the notebook again, and then said, "Aren't you very thoughtful?" Why didn't the plan change so before? ”
Lao Mu on the side smiled and said, "Sometimes, it's not that we can't do it, it's that we can't do it." ”
Hearing Lao Mu say this, it was obvious that he was joking with himself, and he was about to pick up the notebook to give Lao Mu a little color, when Riffy and Jin Qiuxiang followed into the small conference room.
"I'm going to have a luxurious lunch with Boss Qiu, what are you looking for me?" Riffey said.
"Our previous plan, to optimize, there are some places that need your help." Butterfly said.
"What's the matter? I'm going to ...... in a short time," Riffey said, drawing a large circle in front of him, "for a lavish meal." ”
"I've ordered a working meal for you, and it is estimated that the time will not be short." Butterfly said.
"I still have to prepare for the shareholders' meeting in the afternoon, so I can't delay it." Riffey said.
"I can't delay the afternoon, but the luxurious dinner will be delayed." Butterfly said, looking at her subordinates and smiling.
"Alright then, let's get started, and what are you going to tell me to do?" Riffy pouted.
Painted Butterfly watched Riffy and Jin Qiu sit down, and then looked at Lao Mu: "Everyone's ideas are very good, you make a summary, according to what you just said, and make a list of the next work arrangements." ”
Lao Mu thought to himself, the leader seems to be determined to resign, and he has to push himself up, and I have similar thoughts to you. Thinking so, he shirked and said, "Boss, you are here, how can I arrange the work directly." ”
"I'll keep an eye on the work of the planning department until the end of September at most, and sooner or later you'll still have to take care of it. In October, I would go on a campus tour for the External Relations Department and the Human Resources Department, and leave at the end of October. Ah, what else do you think, Woody Poet. As she spoke, she picked up her notebook and slapped it.
Lao Mu took advantage of the situation and said with a smile: "I'm used to being casual, and I really can't do this women's director." ”
The other female subordinates, as soon as they heard this, had to pick up their notebooks and shoot them.
Seeing the situation, Riffy said unhappily: "You are looking for me to see the election of the women's director?" ”
When everyone heard this, they couldn't help but laugh.
"Alright, let's get down to business." Hua Die waved his hand and said, "Lao Mu, the next task for you is to preside over this working meeting and arrange the next work." Riffy was called over because her boyfriend had a lot of resources for the event. ”
"Obey." After Lao Mu finished speaking, he hurriedly dodged the notebook that he had taken because he said this, stood up and said to Li Fei, "Concubine Xiao, have your subordinates started to report work?" Seeing that Riffey nodded with a smile and continued, "Although we are going to conduct a training meeting this time, we are still doing marketing after all. Therefore, in the gimmick, there are few beautiful men, and handsome male models and foreign models still have to join. During the meeting, it is also necessary to join the selection of outstanding students, and the main highlight is to draw a Chinese-style oil painting or gongbi portrait for each selected student. ”
"Paint on the spot, it's too late, right?" Riffey asked.
"It is said that it is an on-site painting, but in fact, it is not, all the outstanding students are not selected on the spot, but by the stores around the country after the invitation activity begins, they select the customers with the highest consumption amount in their own stores, and submit their photos to the company in advance, we draw them in advance and send them on the spot." Lao Mu explained.
"That means you need models and painters, right?" Riffey asked.
"In addition to models and painters, there are also photographers and motion photo crews, which require makeup artists, stylists, and costume props, etc., all of which need your help to contact." Lao Mu continued, "In addition to encouraging customers with high consumption quotas to come to the scene, we also want to encourage high consumption when shouting orders on the spot, so we will reward shooting micro-movies and dynamic photos according to their rankings." ”
Lao Mu saw that Riffy had written down the key points of demand in his notebook, and looked at the painting butterfly again: "We are now short of time and heavy tasks, and the budget is not high, so we ......"
"So, Riffy, you have to suffer a loss this time, you boss Zhang has to help in vain, and where you can not spend money, we will not spend money." Painted Butterfly smiled and nodded to Lao Mu, turned to Riffy and said. I thought to myself, I didn't choose my successor wrong. Clear thinking, poisonous eyesight, and powerful speech.
Lao Mu seemed to hear the voice of the butterfly, and shouted in his heart, Boss, I have a better candidate, you may like it more.
"O'...... It's so expensive to eat your working meal, and it's so helpful to help you so much, not only can't you make money, but you also have to take something in! Suddenly realized, Riffy put down the pen in his hand, crossed his hands in front of his chest, and said angrily.
"You can't help it in vain, and the worship of our courtiers!" As she spoke, she stood up and waved her hand, and all her subordinates stood up together, shouting to Riffy in unison, "The noble concubine Niangniang Chitose Chitose Chitose Chitose, Wan Fu Jin'an." ”
At this moment, the shy girl in charge of the front desk of the administration department pushed open the door, carried two large bags of working meals, and walked sideways into the small conference room.
"What kind of formation is this? When the meal arrives, everyone take it. The little girl said.
"Come, please have a meal with the concubine." Painted butterfly quipped.
"Hey...... Flat, this meal is too expensive. Riffy hid his face and sighed, and smiled bitterly.