Chapter 58: Land Grabbing
As soon as Yang Xiaohu returned to the company, Manager Sun took him to find Director Lu.
Yang Xiaohu made a comprehensive report to the leaders on the situation of his business.
Yang Xiaohu has an uncle named Yang Fan, who studied art, and used to be a planner in an advertising company.
Not long ago, Yang Fan was favored by a newly established crystal jewelry company and poached to be the manager of the planning department.
This crystal jewelry company called Bingqing Yujie has opened more than a dozen chain stores in major cities across the country.
It is said that the owner of the company is a wealthy Chinese businessman from Myanmar who has a large amount of natural crystal resources.
The owner's ancestral home is in City C, so the company's headquarters is set up in City C.
After Yang Fan conducted an in-depth study of the product, he worked with the marketing department to determine the market positioning.
Within a month, Yang Fan made a marketing plan. One of the tasks is to make a fashion magazine with accessories, which will be placed as a gift in leisure places such as tea houses, western restaurants and coffee houses.
The magazine's pre-production and copywriting have all been completed, and only post-design, production and printing are required.
Yang Fan found his nephew Yang Xiaohu, thinking that he was still doing business in an advertising company, and the fat water did not flow into the fields of outsiders, but he knew that Xiaohu had changed jobs.
Now Yang Fan is very embarrassed, in the past, such a business was contracted to advertising companies, design package printing, but Yang Xiaohu went to the printing house, and the printing house must be no problem printing it, but can he show his planning intention and complete the graphic design?
Yang Fan wanted to take care of his nephew very much, but he was afraid that he would mess up this matter and lose his job, so he was very entangled.
Last night, Yang Fan called his nephew and said that Jin Dashao of Jinyi Culture got the news and sent their company's design director Jin Jufeng and business representative Ma Xiaolu to negotiate with him about this business.
Now it is even more difficult for him, he knows that Jin Dashao is the son of Director Jin of the Press and Publication Bureau, and he has hands and eyes to the sky, and he can't afford to offend.
Yang Xiaohu told his uncle that the printing house can also be designed, and he has contacted Zhen Xiaowan, a designer of Hongsheng Advertising Company, to do it.
Zhen Xiaowan is Yang Xiaohu's senior sister, and she is well-known in the industry, and Yang Xiaohu has also worked in this company before.
The clues are basically clear, and the problem is in two aspects, one is how to dispel Yang Fan's concerns, and the other is how to compete with Jin Dashao.
Both of these issues are more thorny, and Lu Fanhong has to ponder them carefully.
Uncle Xiaohu's relationship is fine.
As long as he sees the plan made, the problem will be solved, the key is how long to give, and you have to find an excellent designer.
Lu Fanhong thought for a long time and said to Xiaohu, "Can you ask your uncle out to talk?" ”
"No problem, what time?" Xiaohu asked.
"You call first to see if he has time after work."
"Okay." After Xiaohu finished speaking, he went out to call his uncle.
"My uncle said there was a dinner after work, and there was time after 9 o'clock." Xiaohu came back and said.
"Then it's about 9 o'clock, brainwashing teahouse." Lu Fanhong said.
Xiaohu immediately called and agreed with his uncle.
"I've heard a long time ago that Jin Dashao has backers in both black and white, so we have to be careful." Manager Sun was a little worried.
"What age is it now, and I'm still afraid of his rivers and lakes." Lu Fanhong does not believe in evil at all.
"I don't mean to be afraid of him, but to be thoughtful and prevent him from doing ghosts." Manager Sun explained.
"Xiaohu, you invite your senior sister to come too, go to the brainwashing teahouse at about 8 o'clock, we will communicate with her first, and then talk to your uncle."
Xiaohu went to contact his sister again, and after the arrangement was made, the three of them sat together on the factory director's Corolla, went to the brainwashing teahouse to eat something, and then waited in the brainwashing teahouse.
The three of them drank tea and chatted about the latest news in the sales department.
A little after 8 o'clock, Zhen Xiaowan appeared in the hall of the teahouse, Xiaohu was sharp-eyed, beckoned, she walked over, Xiaohu called out to Senior Sister, and introduced to Lu Fanhong:
"Senior sister, this is our Director Lu, Manager Sun."
After he finished the introduction, he asked the waiter to soak the bamboo leaves.
Zhen Xiaowan sat down very generously, she was dressed in men's clothes, her hair was very short, she had a horse face, thick eyebrows and big eyes, and thick lips.
She is about 1.7 meters tall, according to men's standards, she is an authentic handsome guy, but she is a 28-year-old girl.
"Director Lu, Manager Sun, Xiaohu told me, your printing factory wants to take over the business of crystal jewelry company, I have done a lot of design in this regard, as long as you understand the customer's market positioning and product characteristics, there should be no problem." Zhen Xiaowan talked eloquently.
"Miss Zhen, we believe in your strength, and we called you here today to discuss how to talk to customers and let them rest assured." Lu Fanhong explained.
"Tell me what you have and what do you need me to do?" Zhen Xiaowan spoke crisply and to the point.
"After a while, the customer will come, and we will convince him together and give him confidence, and the customer is worried that our printing house will not be able to do a good job of designing."
"Also, Jin Dashao of Jinyi Culture also got involved, do you know this young master?" Lu Fanhong added.
"Of course I know, my peers, I'm a bit overbearing, I hate this kind of person the most." She really has a bit of a charlatan flavor.
"Our factory is not afraid of him, and competes with him by normal means. Can you make a preliminary plan first? How long does it take? I'll mention it to the customer in a moment. ”
"I've heard Xiaohu describe that magazine, and I know the basic requirements, and it's estimated that it will take a week."
"Miss Zhen, we won't let you do it for nothing, even if we can't do it, we will pay you for your hard work."
"Director Lu, you are outside, Xiaohu and I have been partners for many years, I helped him without pay, and we signed an agreement again."
As he spoke, Yang Fan arrived.
After Xiaohu's introduction, he began to talk about business.
Yang Fan looks less than 50 years old, looks very similar to Xiaohu's features, speaks crisply, and has a straight temperament.
"Uncle Yang, I heard that you are going to make a fashion magazine, and we want to communicate with you." Lu Fanhong got straight to the point.
"Director Lu, I've heard Xiaohu say it, I want to do it for you, but I can't afford to take such a big risk!" Yang Fan spoke out about his bitterness.
"Uncle Yang, do you think this will work? Zhen Xiaowan is also here, you all know each other, right? We asked her to be the chief designer. ”
"Of course Miss Zhen knows, celebrities in the industry, of course I can rest assured that she is out, but other people in our company don't know Miss Zhen!" Yang Fan is still very embarrassed.
"Minister Yang, I'll make a preliminary plan first, and then sign the contract if you are satisfied, what do you think?" Zhen Xiaowan said to Yang Fan.
"It's more appropriate this way, there is something on the table, and I am stiff when I speak. I don't know how long it will take for Miss Zhen to make it. ”
"The information is complete, and it will be handed over in a week."
"Maybe it's been a little longer, and the boss urges you every day, so I can only give you five days."
Zhen Xiaowan thought about it,
Two days to digest the data, three days to do graphic design, and no sleep at night.
"Minister Yang, that's it, I'll go get the information early tomorrow morning, and you can give me a detailed explanation of the planning plan." Zhen Xiaowan deserves to be an excellent designer, she said that she would do it, and she would not drag it at all.
Yang Fan and Zhen Xiaowan are a perfect match, they are both excellent talents in the advertising industry, they can understand everything, long live understanding.
Lu Fanhong still has a killer idea, he is going to use the method of proofing to make a printed book, and put it directly on the customer's table, so that the customer is surprised, although it costs thousands of yuan, but he is reluctant to have children, and he can't catch the wolf.
Lu Fanhong now has the bottom in his heart, and he is thinking about how to deal with Young Master Jin next.