Just when all the newspapers are gritting their teeth.

The newspaper office on Chen Jun's side is already roaring to work.

In addition to the supermarkets that have already reached a partnership, printing outlets in the western and southern parts of the United States are already printing.

Many people ignore the fact that a cash-burning campaign that starts a week later will hit the market for small and medium-sized newspapers, and that's not wrong.

However, it should be added that the cash-burning action in a week will have the greatest impact on the large, medium and small newspaper market.

In fact, on the first day of the announcement, the impact was already gradually occurring and expanding.

According to Wilde's initiative to conduct a data survey, sales jumped from 280,000 to 350,000 on the first day of release, and soared to 450,000 on the second day, and then the increase slowed down.

Hype has always had an impact, and this is one of Chen's goals.

In addition to opening up the relationship between the joint parties within this week, and strive to avoid as few mistakes as possible.

Marketing is based on the end result, and yes, the process of achieving the target result is also a kind of amplification of marketing influence.

Focus on the big things and start the details small, quickly verify the feedback, and optimize the adjustment plan.

This is the main behind-the-scenes work done during the week, and it is not well known.

In seven days, it came in a blink of an eye, and this time 800,000 copies were directly printed.

In the morning, with the opening of supermarket outlets in the western and southern parts of the United States, some customers who had been waiting outside the door immediately rushed forward and pulled out the most eye-catching and colorful color newspaper "Daily Headlines" among all the newspapers.

Hot! Hot! Hot!

This is a picture that is playing out in many cities.

"Bring me 10 copies of the Daily Headlines"

"Sorry, you can only buy one newspaper per person!"

"Why can't I buy it? I am the customer, I am your God! ”

The shopkeeper made a look, and the big man standing next to him quickly stepped forward and kicked it over, the man screamed in pain, and fell to the ground in response, and then was pulled away by several big men who rushed out, silently, in less than a few seconds.

Seeing this, many people immediately extinguished their thoughts of wool.

Before designing the plan, Chen Jun knew that this would happen, after all, he was also a member of the Wool Party.

As long as there is interest, this will inevitably happen.

Therefore, in this plan, he abandoned the original newsstand sales, and then 60% of the channel distribution relied on qualified supermarkets, and used the godfather's guild personnel to keep an eye on it, and the other 40% of the channel distribution used home delivery.

"The Daily Headlines newspaper is in a supermarket store, and each person can only buy one copy, buy it immediately, and redeem the prize immediately if you win the lottery."

Many people's eyes lit up, thinking that they could go to another supermarket and buy newspapers.

Some people holding wool picks, after buying newspapers, scratched open the no prize code, and simply rode or ran neatly in the qualified supermarket.

So as long as you are willing to spend time and energy, you can still get wool out.

According to Chen Jun's previous experimental calculations, a strong wool party can run a maximum of 6 qualified supermarkets in a city in one morning.

There was no afternoon, and in the afternoon, the newspaper outlets in the major supermarkets were basically sold out.

But this is rare, after all, few people give up their jobs on weekdays to buy a newspaper to read their luck, except for children.

So the reality is that most of the wool party has a probability of publishing 800,000 newspapers, and some lucky ones can still make a lot of money, while the vast majority of passers-by can get a lot of $10 prizes.

The next day, Wilde sent the data for feedback.

As a result, all 800,000 copies of the newspaper were sold out, but the event exposed many flaws, such as the insufficient number of guild personnel to keep an eye on the stalk, the fact that some supermarkets that had reached cooperation qualifications violated the principle of cooperation, and the newspapers secretly played tricks.

These mistakes are inevitable, and given the technology of this era and the current time problem, it is difficult for him to be accurate.

But you can achieve the purpose.

"Do you want to start the 500,000 reward event?" Wilde asked.

Perhaps this is also the point that many passers-by expect...... Chen Jun shook his head and smiled: "Wait, I want to see the newspaper's stable distribution data and make a judgment based on the data feedback!" ”

The next day, people were still looking forward to another event, but the Daily Headlines newspaper was silent.

At the same time, the data feedback also reached Chen Jun's table: 740,000 copies, the sales volume inevitably shrank, and then 700,000 copies, another few days of verification time, and the issuance data fell back to stabilize in the range of 680,000 copies.

This data, Chen Jun can only sigh that the magic of money is infinite, and people in this era are relatively simple and can achieve this kind of transformation efficiency.

680,000 has reached the margin of giant newspaper companies, and this is only the sales of "Daily Headlines" in the west and south, the east and central have not yet been fully opened, and the potential can be seen.

At present, most of the supermarket distribution channels in the central part have already been negotiated, and the eastern part is the home of the Corleone family, and the negotiations are faster than those in the central part.

A week later, the news came, the eastern distribution channel was opened, and a small part of the central part was not opened.

At this time, the major newspapers couldn't help but breathe a sigh of relief when they saw that the "Daily Headlines" had been on sale steadily for half a month and had not engaged in any activities, while on the other side, the news of the decline of the "Daily News" was very loud.

"Boss, in the past few days, because of the attacks of other newspapers, the circulation and sales of our side have been affected to a certain extent."

"Then start the second bonus event, burn 500,000, no... Add 200,000 and burn $700,000, remember that the probability of winning the lottery is mostly offset to the east and center. ”

"700,000!" Vice President Wilde gasped, "It was 400,000 yuan, but now it is 700,000 yuan, so much money, even a giant newspaper company's annual revenue cannot reach this amount." ”

"How much does that have to be issued?"

"1.5 million copies!" Chen Jun said calmly.

...... When all the newspapers saw the $700,000 that popped up on TV, their eyes widened, and they really dared to throw money.

Now the wolf is coming!

The event is still widely advertised, but this time it focuses on developing the eastern and central markets of the United States.

Three weeks later, it was still for the purpose of speculation, and we used this time to warm up the previously untapped eastern and central markets in advance.

These three weeks have not been short.

First of all, he increased the demand for talents from the Corleone family, otherwise it would be difficult to control with his management ability.

Thankfully, after two weeks, Tom Hagen gave him great support, talent, money, resources, guild organization, and political asylum.

At the same time, he also brought the news that "the companies standing behind the major newspaper giants have united and submitted your protest against the disruption of the market." ”

"Can that still be carried out?" Chen Jun frowned, he had been worried about this before.

"Yes!" Tom Hagen smiled, his voice obviously a few degrees higher, "Many characters have godfather friendships, and we are not afraid of anyone!" ”

"But this is the last time!"

As far as Chen Jun knew during this time, there were some giants standing behind the major newspaper companies, with strong connections and resources, and the godfather blocked this attack for him.

Judging by the curvature of Tom Hagen's mouth, he could feel the strong confidence he had in the Corleone Empire.

This kind of power, hands and eyes to the sky!

In contrast, his tabloid office is a bit like a pawn.

The three-cycle time came as scheduled, and the strength of "Daily Headlines" swept across the United States like a howling storm.

It can be said that three out of ten people who read newspapers on the street must be holding "Daily Headlines"

However, Chen Jun has been lacking in this interest.

This is just a marketing victory, far from a win on a practical level, and the most important thing at the moment is to digest and hold on to this result.

Expand the introduction of talents in various regions, such as editorial groups and press corps, and carry out management, corporatization, and more efficient operation of newspapers.

**

On August 11th, it was the day when Chen Jun burned money to New York and other cities in the east.

Long Beach, New York!

Early in the morning, a special delivery person arrives here.

The Corleone family had no habit of subscribing to a newspaper, but today is the first time that an exception has been made.

As soon as I ordered, I ordered a lot, and the "Daily Headlines" was almost a copy of the manor's hands, cooks, cleaning staff, drivers....

Anyone knows why the Godfather is happy today.

They were also glad because the Church Father was happy, and their request was easily granted.