"What does it mean to be on fire on the Internet?"

Chen Jun was a little incomprehensible, although he listened to Su Li's words at the beginning and chose to speak as little as possible like a few Chinese media celebrities abroad, such as Office Ono and Li Qi, but his real positioning was aimed at domestic users.

Su Li on the other end of the phone took a deep breath: "In the past two days, the number of clicks on the video on YouTube is about 600,000, at present, I have taken a look, the video official has made a head recommendation according to the algorithm, clicks, appreciation data will rise very quickly, the number of people subscribing to your channel has reached 200,000, and the data is still growing rapidly." ”

"At the same time, the most important conversion rate, the account we bought was originally an account that could directly open an advertisement, and now the data conversion of advertising is very high, and the ads under your video have received more than 30,000 US dollars in the past two days, which is a terrible data, more important than any million clicks."

"Conversion, conversion, don't look at some of the major video websites with high video data, in fact, the vast majority of them are parallel imports, advertisers, the most important thing for operators is to look at the conversion data, you are still a newcomer, just this kind of data will be targeted by a lot of gold owners."

"I've seen your user portraits, more than 60% of them are female users, who makes the best money, it's women."

"Chen Jun, my mother told you that you will be popular, very popular, and popular."

Listening to Su Li's rare foul language, Chen Jun smiled, there was only a faint fluctuation in his heart, what data, likes, etc. After experiencing the baptism of the Godfather movie, he controls hundreds of millions of dollars and has unparalleled power, so it is difficult to really have a greater emotional impact.

Of course, it can't be said that there is no impact, 30,000 US dollars, which is definitely a lot of money when converted, and this only took two days.

Hearing this number, Chen Jun was still very surprised, after all, this is reality, he has parents to raise, relatives, and has not bought a car or a house.

Su Li continued: "According to the news on the Internet, the highest number one fan of domestic Internet celebrities in YouTube is Office Ono, with 7 million fans, a monthly advertising alliance income of 4.59 million, and an annual dividend of 55.08 million yuan, followed by Li Qi's fans of 5.28 million yuan, with an annual income of 4452 yuan. ”

"Maybe this data is a little watery, but the parties have not come out to deny it, and the income is definitely not much different, and this is just the YouTube channel's separate video share and advertising share. Counting the sharing and endorsements of major domestic platforms, this is not much less than that of first-line stars! ”

"Now that I think about it, I did underestimate your potential and ability, this is more profitable than any live broadcast, and your positioning image is very high-quality, sports and healthy sports, sunny and warm men, appearance is simply Chinese and foreign nirvana, handsome and live well.... is not handsome, has strong skills, and can break the circle if it develops, carry out all kinds of endorsements, even film and television, singing, and establish a personal exclusive symbol brand..."

"Office Ono is positioned to be funny, entertaining, Li Qi spreads traditional Chinese culture on the side, you output sports, sports, health, not much worse than them, they are all global popular ....."

Su Li blew him a lot, and Chen Jun was quite happy to hear it.

"What about domestic video sites? What happens when the flowers bloom inside the wall and the fragrance outside the wall? He asked.

Su Li paused: "It's not, the data from major websites is very good for a newcomer, but it is much inferior to the Internet." ”

"You know, at present, there are few foreigners who pay as much attention to sports sharing in China, basically as ins, Twitter, and Facebook, there are many sports media people who pay attention to sharing, and the country is in a semi-open state, and there is a lack of new media figures who can carry the top."

"Your image is very good, your business ability is solid, and you have the potential to grow in this area, but I suggest that you need to recruit a more professional operation team to deal with the major platforms, and I can't be busy with the current pace of work."

"I will consider recruiting, do you have any recommended candidates to tell me, I want to know the current domestic video platform data."

"For example, in China, watermelons are played in 00,000, short videos are played in 1 million, station B is currently played in about 300,000, and other channels are similar, so I won't go into details."

"Station B is 300,000, is the data so bad?"

Chen Jun often visits this platform, but he knows that 300,000 yuan in two days is a good achievement for newcomers, but it pales in comparison to the popularity of other platforms.

"How so?"

Su Li pondered for a while, "The tonality of this channel does not match you, according to my user portrait and user data survey, the current 70,000 people who follow you show a trend of more female fans, most of whom live in first- and second-tier cities, but more users will leave when they see the excitement, and the results of the three consecutive are average." ”

"You know that there are a lot of otaku here, and they like beautiful young ladies and other women, and for the natural lemon of the handsome guy's creatures, it may be that opposites attract, and the same sex repels each other."

"At present, you may have a lot of fans in the digital station in the future, but the growth rate is not up to the top level of the platform, as far as my current operation strategy is concerned, I don't recommend investing too many resources in this platform, but I can't give up, after all, there are currently a few video sharing channels in China, the number of users, and the two or three sites with high activity."

"At the same time, according to the characteristics of the first and second lines of the distribution of female fans and users, I will increase the channel resources on Weibo and bhu accordingly."

"Correspondingly, at this time, we should also recruit some user operations, community operations, and increase cohesion among the fans you have channeled, so that it will be easier to shape our brand, and they will click or buy the advertising products we recommend, which will be more favored by the funders."

"Wouldn't that be too immoral?"

Chen Jun often sees some 14 and 16-year-old junior and senior high school girls making lists for some stars, like a demon, and those black fans sneak into those female fan groups, and the exposed pictures are not too funny.

Earning these people's money, he can't care less.

Su Li was stunned when she heard this, and said with a wry smile: "My boss, alas, you still worry about this, this is different, if your fans can be so awesome, I can wake up with a smile in my dreams, at present, we mainly have consumption power of the group is urban beauty, white-collar workers, and men who love sports and health, all of which have a certain consumption power." ”

"We are different from them, most of the current celebrity idols are the products of many companies for little girls, imitating the set of Japan and South Korea, now it is impossible for us to expect fans to make data for us, film and television and new media are different concepts, such as short videos, we have to keep updating 1 or 2 times a week, it is completely impossible for us to rely on that group of fans to make data, and anyone will collapse if they change so frequently."

"If we want to fight a bloody road from the media, we must be down-to-earth, interesting, healthy and upward, so as to stand out from countless people, at present, I have only updated one, the road is still long, don't listen to me blow for so long, just fantasize about becoming a big fat man."

"Well, you're a professional." Chen Jun knows how to leave professional things to professional personnel: "Do you have anything else?" ”

Su Li said seriously:

"First: speed up the recruitment process, and must be assigned to users, communities, content writing, professional planning, etc., at least 7 or more."

"Second: Hurry up and launch the second video, no need to have many gimmicks, but the requirements are healthy, interesting, sunny and positive, this video will be launched when the first video reaches its peak, to consolidate our brand impression, strengthen positioning and build the impression in people's hearts."

"To be honest, with your face, there will be a lot of women's attention." Su Li complained: "If it weren't for the fact that my children were all born, I would call you every day after I was old." ”

Chen Jun was sneering and couldn't answer, but he actually gained a treasure mother, which was embarrassing.

"What else?"

"Third, at present, the video has shown a hot trend abroad, I don't believe that it will not become popular in China, I have some relevant large resources in my hands, I plan to use their power to promote it to you, and see if I can make it hot."

"How much?"

"200,000!"

"Good!"

Chen Jun nodded and agreed, in fact, now he has spent and invested in entrepreneurship in Shanghai these days, and he currently has more than 100,000 yuan in his hand.

But now that the video is popular, he is not a conservative and courageless person, so he naturally wants to borrow money.

"Any more words?"

"A little."

Su Li replied: "I suggest that you read books related to marketing and operations recently, so that you can have a basic understanding of the industry, and you can also look at books on branding, such as adding a distinctive action to yourself, a catchphrase, and a meme that can cause a topic or become popular in the video." ”

"Attention, now that you are a public figure, please pay attention to your personal words and deeds, be sunny and spread positive energy."

"Also, my boss, alas, I really beg you, you go and see the backstage of the major channel platforms by yourself, I'm so difficult."

"Tick!"

The phone hung up, Chen Jun shook his head, this mother actually dared to hang up the phone first, he was a boss.

And criticized him from the side, forget it and accept the suggestion with an open mind, so let's see how the video is.

Chen Jun opened the most popular short video APP at the moment.

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Opened a public account [Jingmi's Film and Television Talk], positioned in film and television, time management, personal growth, some miscellaneous, regularly output some growth dry goods, film and television recommendations, as well as marketing techniques to reveal secrets, etc., if you are interested, you can pay attention to it, there is no content yet, fill it in slowly, of course, it is essential to write some scales.

In addition, Jingmi, as a professional Internet operator, of course, the official account is operated externally, and you may see my recommendation in Zhihu in the future, in a word, I hope to pay attention to it, and become my first batch of users, my basic disk.