368. One is not flat, and the other is rising
In the days that followed, Li Kang, who had vented all his grievances, couldn't help but feel a little worried in his heart.
has been waiting for Bai Xuran's follow-up move, but waited until Friday when "Looking for the Dragon 2" was released, and nothing else waited except for this month's bonus being deducted.
"Is that all there is?" Li Kang muttered in his heart, and happily bought several tickets and invited everyone to go to the cinema to watch "Looking for the Dragon 2".
"Looking for the Dragon 2" was released so soon was something Li Kang didn't expect, and what he didn't expect was that "Looking for the Dragon 2" was released, and the "Looking for the Dragon 1", which won more than 7 billion box office and topped the history of Chinese film, has not yet been released.
The two films were released together, what do you want to do?
Li Kang asked Xu Shen in the group.
Xu Shen explained: "I also only knew, my dad decided to release "Looking for the Dragon" every four weeks, until the six films are released together, and the previous series will not be screened, so it is convenient for everyone to make up for it." ”
Catch up in the cinema? It's a shame, no one has ever done this, and how can a movie theater allow anyone to do this?
Although there are nine foreign cars playing, and there is a tenth next, no one has ever dared to let a series of movies be released on the same schedule.
After looking at the number of films in "Dragon Hunting 1", although it has decreased, it is not less, there are still 9.6 percent, are they not afraid of affecting the box office?
And according to Xu Shen's statement, roughly calculated that sixteen weeks later, six "Looking for the Dragon" will be released together, and the cinema will let him do this?
Belch...... Probably willing, Li Kang took a look, and under the current situation that "Looking for the Dragon 2" is not pre-sold tomorrow, "Looking for the Dragon 1" still ranks first at the box office.
Zhang Xingya also came out at this time to explain to them: "As long as the movie can still make money, there is no problem with the movie theater extending the schedule." ”
"My dad said that although the rush to make the movie together was partly because of me, he himself thought it through, and he wanted to use this unprecedented model to try the potential of Chinese films."
is worthy of being the first brother in the Chinese film industry, Sao, this is really Sao.
There can always be someone to wake up Xu Zhe, Li Kang asked again: "Dad Ji just let your dad do this?" ”
"Dad Ji said that my dad's idea is wonderful, and he fully supports it, even if other movie theaters don't put the front ones, his movie theaters will always play the series before Xunlong, so that everyone can make up for it."
Zhang Xingya also explained professionally: "Even if the box office is less in the future, reducing the film schedule is, for example, only showing one film a day, which can always ensure the attendance rate." We are also willing to support it to the end. ”
"Sister Xingya, you are so good."
"Good."
The little milk dog is destined to eat soft rice to the end, but he himself is not aware of it.
Li Kang was a little worried and a little excited in his heart.
If you make a movie like a serial, you can also make up for it in the cinema, who else can have such a great charm besides Poplar's works?
It is also because the story of dragon hunting is too strong, so Xu Zhe dares to do this.
There are also benefits to doing this, if it can really be as Xu Zhe thought, the impact of the six parts together will be unprecedentedly great.
Just as reading one of the author's books is always tempted to be interested in other books, the same is true for movies.
What's more, these are the six that are so closely related?
Although you should be able to understand it if you look at it alone, Xu Zhe will not make such a low-level mistake, but ...... What if you watch one and want to see all six buffs work?
This movie is more expensive than Li Kang imagined, Xu Shen later said that he knew that the total investment of the six films exceeded 10 billion, but the box office was only one-third.
Coupled with the expected proceeds from the subsequent copyright sales, and then offset by the costs such as almost invisible product placement in it, each film will have to get an average of 2.5 billion to return to its original cost.
In other words, the bottom line of the six returns is about 15 billion at the box office.
But if you want to get back the capital only at the box office without relying on follow-up operations, the box office must reach 28 billion or more.
This is Li Kang's own estimate based on the available information.
He doesn't know the real trade secrets, and Xu Zhe won't tell him this seven-thousandth, of course, the formalities are being done, and it will soon become five-thousandths.
But "Dragon Quest 1" has received more than 7 billion and nearly 8 billion at the box office so far, which greatly accomplishes the intended goal.
A box office has exceeded half of 15 billion, and it has not yet been released, to a certain extent, the Dragon Hunt series is destined not to lose money, but to make more and earn less.
So Xu Zhe also has the confidence to dare to try.
He dared before, not to mention that now that Ji's father said that he fully supports his idea, Yihang Group is not afraid of losing money, but is afraid of moving forward.
"Looking for the Dragon 2" lives up to everyone's expectations, the quality is as good as ever, Li Kang couldn't help it after watching it, he has already brushed it three times, and he went to buy a ticket for "Looking for the Dragon 1" to reminisce.
Looking at the movie theater with more than half of the attendance rate when he brushed it four times, Li Kang smiled.
Just now "Looking for the Dragon 2" almost didn't squeeze him to death.
Sure enough, Xu Zhe's approach was right, while "Dragon Hunt 2" got a first-day box office of 1.1 billion, the daily box office of "Dragon Hunt 1", which had already fallen below 100 million, rose against the market and soared to 300 million, officially breaking through the 8 billion box office!
"Looking for the Dragon 2" greatly stimulated "Looking for the Dragon 1", which Li Kangwan never expected.
Xu Zhe is not a loss is an old fox who does this business, he was worried about it before, how can he catch up with Xu Zhe, who has been in this circle for one or two decades, in his analysis of the market.
The next two days are weekends, and there is no day when the box office of "Dragon Hunt 2" is less than 1 billion, and "Dragon Hunt 1" also got 350 million and 320 million box office respectively.
Not long after the release of "Dragon Hunt 2", the production cost of the six movies has almost recovered, just waiting for the account!
"Dragon Quest 1" performed too well, and it was already talking about overseas releases.
This made the media who originally ridiculed Xu Zhe's lack of heart and the snake swallowing the elephant carefully choking to death changed their tone one after another, and praised Xu Zhe's wisdom and martial arts as if Zhuge Kongming was reincarnated.
Although there is no need for poplar powder to do anything superfluous now, and the tap water has praised the movie to the sky, they are still happy to play in the cinema and deliver water with tickets.
This is different from when they were shouted and beaten before, they still insisted on delivering water and snacks, this time they did it with their eyebrows raised!
They want to show the public their quality as poplar powder, the unity of poplar powder, and the action power of poplar powder.
Their move made many moviegoers' favorability of the original author Poplar skyrocket.
The quality of book fans is high, and they have grown a lot of face for Chen Xiaoli.
The purpose of the poplar fans was achieved, and Xu Shen praised them again and again in the group, and organized activities more actively.
……
Thank you for the big guy Fan Fanfan's reward.