281. Hot, hot! (5/16)

"Editor-in-chief, editor-in-chief!" Guo An rushed into Li Kang's office and shouted excitedly: "Today, the sales of our group's books have reached 500,000!" ”

At ten o'clock, this number is only 110,000, or because after the first air group became the owner in July, the number of authors of the entire website increased, and they themselves brought part of the traffic as a result, and by eleven o'clock it was already 500,000?

Li Kang opened another page, which was a real-time sales monitoring window specially developed in this promotion, and he found that the sales of their group had rushed to 520,000 now!

In order to cope with this promotion, the technical department has added a special new function to view the sales in real time, and what books are sold and how many are sold at a glance in this window.

However, because there are too many books, the permissions in each group can only see the specific sales results of the books in their own group, and as for the other groups, they can only see the total sales.

Among all the books now, the top seller is Chen Xiaoli's "Bicycle", followed by "Tricks", and then Liu Fei's three books, among which "The Beginning of an Alpaca Garden", which occupies the recommended position on the homepage, has the highest sales.

As for the other groups, the specific situation of Li Kang is still unknown for the time being.

"Tricks" can be ranked second, which is greatly beyond Li Kang's expectations, he thought for a long time and finally came to a conclusion and abandoned other reasons, if there must be a bad habit, the quality of Xiao Yang's book is indeed commendable.

Thinking of this promotion...... Li Kang was excited, because the effect of this promotion was really good.

It's eleven o'clock, and many people haven't even finished reading the free chapters, and their group has already increased their sales by nearly a million, so what's next? What about as more and more people see ads? Isn't the whole starting point going to explode?

You know, this advertisement of Yihang Group lasted for a full 48 hours!

As Li Kang expected, as time increased, the power of advertising became stronger.

The sales of online articles are different from the one-shot sales of traditional sales, and the payment for the goods is good, and the effect can be completely seen on the spot.

Reading books is a continuous process, as long as readers read genuinely, this sales will always be there, and because of the existence of free chapters, theoretically the later you go, the better the effect will be, as long as the book can be attractive, the follow-up income will be endless.

Under everyone's attention, as of 12 o'clock at noon, the number of app downloads has increased by more than half a month! The editor-in-chief sent dozens of large red envelopes in the group, and Li Kang's hands were sore.

"Thank you, boss."

"Editor-in-chief, one more."

"Heroic!"

In a joyful atmosphere, this like group has also been active a lot, and some people even ridiculed the editor-in-chief that he has been working hard recently, so he should pay more wages.

At the same time, the number of page views of Qidian has also increased significantly, and the bandwidth has been prepared enough to be amazing, but now it is a little stretched.

Fortunately, backed by Yihang Group, the overlord of the Internet industry, it didn't take long for Qidian to increase its bandwidth by five times.

However, because the main promotion is APP, the pressure on the web side is not too great, and people now use mobile phones much more often than computers, and this increase in bandwidth should be enough to cope with the next 40 hours.

Gradually, a large number of new users have finished reading the free chapters and gradually began to recharge and pay.

That's the big deal, and how many readers can convert into paying users in one fell swoop. Qidian specially arranged a two-day recharge and gift activity, but the gift was a gift coin that the majority of authors wept when they heard it......

But fortunately, there is a limit to the bonus this time, and it cannot be used for the time being during these 48 hours.

This is also a move by Qidian in order to stabilize users, even if the bonus coins on hand have not been spent, it should be able to retain more users.

If it was in previous years, recharging was certainly not so convenient, even if a large number of users came, there would not be many more paying readers, but thanks to the continuous promotion of Yihang Group in recent years, mobile payment has become more and more common, and the Chinese people have developed the habit of paying on the Internet.

Nowadays, even the elderly buy groceries, many people use e-wallets to pay, and it is also a matter of charging some money to read books.

And many new users who didn't read online articles before, they are not as thieves as some old bookworms, and they are familiar with where to find pirated copies easily, so the technical department found that the proportion of these new users is amazing.

Readers who read for more than four hours have a payment rate of 8.7%!

I thought it would be good to add new users at the end of the event at a rate of 30 to 1, but now that they look at it, they underestimate their potential.

Although there are many people who read the free chapters of a book and find that they need to pay for it and continue to read it, at the current rate of 8.7 percent, they have already made a lot of money.

And new users are slow to read books, and a group of people at the end of the crane are still reading the free chapters in front!

This ratio is not only shocked by the editor-in-chief, but also by the Ministry of Internet Culture, everyone is used to seeing pirated copies, and suddenly so many people pay, and it's quite embarrassing.

Therefore, even Wang Qi also praised the editorial departments of Qidian in the meow letter group.

To have such a large proportion of payment proves that the editors are really careful in selecting books this time, and only good books can make people willing to give money to subscribe.

You know, this is an overwhelming advertisement, and it's not surprising that the conversion rate is low, but it must be because they do it well enough!

The incentives of the new wage policy, the sense of ownership brought by equity awards, and the generous year-end bonuses that hang everyone like carrots have made all the employees of Qidian do their best to live up to this big promotion, so this network-wide promotion has achieved excellent results that everyone never dared to think of before.

By 3 p.m., Li Kang's group had sold a staggering 2.21 million.

According to the summary of the technical department, the total sales of Qidian on the day have reached 13.52 million!

This number is still growing, reading books is different from others, the days of payment are ahead, and the stamina in this is great!

Besides, it's not yet the evening rush hour.

By 8 o'clock in the evening, the number of app downloads today had surpassed that of the previous quarter, and the traffic on the web had increased by a total of 30 times.

The sales of Li Kang's group have skyrocketed again, eight million! A whole number.

At this time, the total sales of the website also exceeded 40 million in one fell swoop.

Although this sales volume does not seem to be high, it seems to be a waste of an advertisement on the whole network, after all, an Internet celebrity product may not be able to sell one or two hundred million products in one advertisement, which is a pounce.

But Qidian is different from them, Qidian sells online articles instead of products that can only be purchased once.

……

Thanks to the big guy Ghost Yao Shun for the reward