Adam's willingness to take a stake in Yang's Workshop undoubtedly solves the urgent need of Young's Workshop.

After clearing out all kinds of accounts one after another in the past few months, Yang's Workshop has collected 70 million through various means, plus 40 million injected by Adam, which just fills the loopholes on Mr. Qiao's side in time.

However, in this way, almost all the cash flow of Yang's Workshop has been cut off, and if the situation is allowed to develop like this, I am afraid that it will still be a problem to support it.

In order to solve the current difficulties of Yang's Workshop, Adam has been based in Yancheng since he officially signed the agreement to become a shareholder of Yang's Workshop, and has worked hard with Yang Kexin to try to run Yang's Workshop.

After Yang Shoucheng experienced such a big hurdle, his physical strength and energy seemed to be completely drained, and he gradually took a back seat and handed over the Yang Workshop to Adam and Yang Kexin.

Fortunately, the set of gold jewelry designed by Yang Kexin before, after Qin Lanzhou's guidance, finally became a finished product and went to the market.

Due to the good response of the market just listed, Adam and Yang Kexin unanimously decided to increase the publicity of this set of gold jewelry, they found the positioning and ideas of this set of gold jewelry, focusing on domestic and overseas online platforms, under Adam's vigorous transformation, this set of gold jewelry was endowed with extremely romantic and beautiful copywriting.

After such a package, this set of gold jewelry quickly exploded among young people, and became the gold jewelry that many girls to be married named to choose when they got engaged, and gradually became popular in China.

Because Yang Kexin herself belongs to the emerging human beings who are at the forefront of fashion trends, she has a very accurate grasp of the current fashion trends and popular elements, and the skills and workmanship of the bracelet have been specially instructed by Qin Lanzhou, so this set of gold jewelry quickly became popular in the market after its launch, and even sold better than the original gold jewelry of the Molan Workshop for a time.

Just creating a hit is enough to make a brand famous in the market, and this is true in any industry.

The appearance of the popular model of Yang's Workshop immediately drove the sales of Yang's Workshop, making the originally lifeless Yang's Workshop become popular in an instant, which not only solved their current funding gap, but also gave Adam and Yang Kexin confidence.

The popularity of this popular model made Adam see Yang Kexin's talent in the field of design, as well as Yang Kexin's precise control of fashion.

With many years of business experience, he immediately found the positioning of Yang's Workshop through this popular model, compared with the simple and elegant high-end route of Molan Workshop, Yang's Workshop intends to focus on the young market, distinguishing their positioning group from Molan Workshop.

In this way, they are different from the audience targeted by the Molan Workshop, and the strategies and guidelines they adopt are naturally different.

After Adam did a good job of this positioning, he also specially called Song Jinyu, Qin Lanzhou and Situ Mo to Yang's workshop, and he humbly asked for their opinions.

"In my experience over the past few years, there are relatively few young people buying gold, and most of the people who like to buy gold jewellery are still middle-aged and elderly. This market positioning, I think it is a bit risky to break the convention. ”

Qin Lanzhou immediately expressed his opinion.

After all, she has been based in the gold industry for so many years, and she knows very well the customer groups she has come into contact with on weekdays, young people have a natural dislike for jewelry made of gold, and compared with the middle-aged and elderly groups, young people obviously lack sufficient purchasing power, so Qin Lanzhou does not agree very much.

"I don't think so, many people know about gold preservation, and now young people are more and more aware of financial concepts, the reason why they don't like to buy gold, is because the gold jewelry style on the market is old-fashioned, not in line with the aesthetics of young people, if you can break the convention, make young people like gold jewelry, I think this market is still promising. Just like your hit this time, in fact, many of the purchases are young people. ”

Song Jinyu and Qin Lanzhou have different views, and in his opinion, innovation is the key.

"I think you can try this first, but don't be too aggressive, after all, the Yang Workshop has just passed the difficult period, so it is better to be safe."

Situ Mo said in a deep voice, he maintained a neutral attitude towards Qin Lanzhou and Song Jinyu's opinions.

After listening to the opinions of the three of them, Adam and Yang Kexin glanced at each other, and at that moment, when they looked at each other, in fact, they already had the answer in their hearts.

The reason why Adam and Yang Kexin are able to attract each other is because, in essence, they both belong to the same kind of person.

Adam is passionate, brave and bold in his bones, daring to try everything new, and most likes to break the routine and seek new breakthroughs.

And Yang Kexin has always been self-willed since she was a child, she has always been chasing trends, she is also interested in new things, and there is always an urge to try for fields that have not been tried.

Therefore, at this moment, the thoughts in their minds coincided, and they decided to take this risk, change all the brand concepts and brand architecture of Yang's Workshop in the past, completely transform Yang's Workshop, and concentrate on attacking young market groups......

"I've already thought about it, we plan to take this risk and try it, just focus on young people!"

Adam immediately said to the three of them, and at that moment, Yang Kexin nodded happily:

"yes, that's what I thought!"

Hearing that Adam and Yang Kexin had made the same decision, Qin Lanzhou, Song Jinyu and Situ Mo all nodded after looking at each other.

"Now that you've thought about it, let's make a bold attempt to target gold jewelry to young people, and few gold jewelry companies dare to do this, but in other words, it's a great opportunity for you!"

Song Jinyu immediately agreed, and then he patted Adam's shoulder heavily.

"I have enough confidence, after all, Kexin and I are both designers with high talent and high aesthetics!"

As soon as Song Jinyu said this, Adam smiled and hugged Yang Kexin's shoulders and said.

In the end, the two people in love, even the stinky and beautiful expressions on their faces are the same.

Qin Lanzhou has been fed with their frequent dog food recently, so she had no choice but to roll her eyes, stand up and shrug her shoulders and say:

"Since you are so confident, then let go of the courage to do it, but I have done a market report, and the market influence of your popular model is indeed not to be underestimated, maybe, this is a new direction......"

"Okay, but if that's the case, the name of Yang's Workshop doesn't seem to fit the positioning."

Yang Kexin frowned slightly and said a little depressedly.

In fact, from the beginning when her father and Qiu Chengxiang founded the Yang Workshop, she felt that the name was too simple and casual, and it was not as majestic and catchy as the Molan Workshop sounded.

However, at that time, Yang Shoucheng and Qiu Chengxiang agreed that the name represented inheritance, so they insisted on naming it Yang's Workshop.

But nowadays, if they are positioned as a young person, then the name may not sound so fashionable.

"If you change the name now, the brand foundation laid before will be in vain, but you can turn Yang's Workshop into an English abbreviation, YS, which sounds more lively and concise than Yang's."

Song Jinyu heard Yang Kexin say this, so he immediately gave advice.

“YS……”

When Adam and Yang Kexin heard this, they couldn't help but murmur silently, then lowered their heads and thought quietly for a while, and then, the two of them said in unison:

"Yes, then the Chinese name will not change, and the English brand name will be changed to YS."

After redefining the market positioning, in order to make a complete change to Yang's Workshop, Adam and Yang Kexin added 3 million each, adjusted the overall image of Yang's Workshop in an all-round way, and replaced the original quaint Chinese style with a modern and simple style that young people like.

After the style change, the gold jewelry they created next was all based on the design draft of Adam and Yang Kexin.

Removing those cumbersome processes, all styles are concentrated on the simple fashion style, which not only greatly reduces the processing time and cost, but also makes the gold jewelry simple and good-looking, coupled with the gimmick of pure hand-made, once introduced to the market, it naturally quickly attracted the attention of countless young people.

Adam has been in the gold and jewellery business for many years, and he has a well-established set of market operation theories.

In order to let more people know about the gold jewellery of the Yang Workshop, they spared no expense to carry out all-round publicity through various channels, and the Yang Workshop soon had a new improvement and regained its vitality.

"The performance of Yang's Workshop is getting better and better, and now many gold shop owners have to make an appointment to get the goods, saying that the market is too popular!"

"Yes, Lao Zhao is probably going to laugh now, fortunately he didn't leave at the time, and now it's a good time!"

"Some time ago, I heard that his work won an award, and Lao Zhao also went abroad because of this, and he was very proud after returning to China, and now he finally has no straight face!"

"If this continues, our Molan Workshop won't be compared to them, right?"

"How is that possible, our positioning is completely different from theirs, and it is better to have their own styles like this, so as not to be as incompatible as before."

……

Seeing that the business of the Yang Workshop is gradually becoming prosperous again, the craftsmen of the Molan Workshop whispered in between smoking.

And at this time, Zhao De, surrounded by a group of craftsmen in Yang's workshop, walked out of the gate of Yang's workshop with a smile.

He used to be always disgraced, but now his face is full of smug smiles.

When he saw the craftsmen in the Molan Workshop, he immediately took out the imported cigarettes he had just bought from abroad from his pocket, smiled and scattered cigarettes to each of the craftsmen in the Molan Workshop, and then walked to Sun Yun and Meng Hao's side, and said from the bottom of his heart:

"Seriously, if you hadn't persuaded me to stay, I might have quit again......"