Lead:

In the modeling industry, the income of female models is much higher than that of male models, and the most fundamental reason is the demand of the market. In the apparel industry, the women's clothing market is much higher than the men's clothing market. In China, for example, women spend three times more money on clothes than men every year. The gap is even more pronounced in other countries.

Forbes has recently announced its 2010 list of the "Top 10 Most Profitable Models in the World" (revenue statistics from June 2009 to June 2010)!

Although last year's "economic winter" brought a lot of impact to the fashion circle, you don't have to worry, the income of these top supermodels has increased unabated, and they still make money to get "soft", and make money to make you "dumbfounded"! Brazilian supermodel GiseleBu

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With a revenue of $25 million, she is undoubtedly at the top of the list, which is the fourth consecutive year that she has become the world's most profitable model; Heidi Klum from Germany came in second with $16 million; Kate Moss, an elderly supermodel from the United Kingdom, came in third with $9 million; Ad from Victoria's supermodel

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aLima came in fourth with $7.5 million; Doutze, a supermodel from the Netherlands

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OES ranked fifth with $6 million, with revenue and ranking on par with last year; Alessa, a supermodel from Brazil

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OSIO came in sixth with $5.5 million; Supermodel Natalia Vodia from Russia

OVA ranked seventh with $5.5 million, with both ranking and revenue on par with last year; Mi, a supermodel from Australia

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ranked eighth with $4 million, and endorsing Maybelline made her famous, not only earning 1 million more than last year, but also rising one place; Supermodel Da from Ukraine

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Bowe ranked ninth with 4.5 million; Supermodel Ca from the United States

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PHY ranked 10th with 3.5 million in revenue.

Attentive readers may notice that there is not a single male model on this list. One has to wonder why female models earn so much more than male models. The fact that female models earn so much shows that they are very popular in the market. So, why are manufacturers more willing to spend their money on them?

The theory of supply and demand influencing prices in economics can help us answer this question. It is not the people themselves who can trade in the labour market, but the human services. The circulation of human services is also subject to the principle of supply and demand, when the demand for a service rises and reaches a shortage of supply, the income level of human services will rise accordingly.

In addition, in the labor market, the income of employees is directly proportional to the value they create for their boss. This means that the employee's income is directly proportional to the profit created by the employee for the boss, and the more profit the employee creates for the boss, the higher the employee's income; On the contrary, the less profit the employee makes for the boss, the lower the employee's income will be.

The income of female models is much higher than that of male models, and the most fundamental reason is the demand of the market. In the apparel industry, the women's clothing market is much higher than the men's clothing market. In China, for example, women spend three times more money on clothes than men every year. The gap is even more pronounced in other countries. It makes sense for womenswear manufacturers to spend sky-high prices on models that best showcase the beauty of contemporary clothing.

For example, in many fashion magazines such as Vogue, there are many photos of female models in each issue. If you can attract the attention of readers in an environment where there are beautiful women, the model is naturally worth a thousand dollars. So, manufacturers are willing to give more money to very famous models because that will bring them more profit. In this way, it is not difficult to understand why GiseleBu

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I was able to have an income of 25 million dollars.

By the same token, we can understand why male models earn relatively low. Because hiring a handsome male model brings much less value than a female model. Not to mention that the market of the men's clothing industry is much smaller than that of the women's clothing industry, and it is not difficult to see why male models earn less than female models. There are very few men's magazines on the market, mainly because most men around the world don't read men's fashion magazines at all. Therefore, although a male model can also help a clothing manufacturer sell more clothes, compared to a female model, he brings too little profit to the manufacturer, so the male model naturally earns less than the female model.

Cosmetics advertisements like to find female models rather than male models, and the same is true, because the vast majority of men do not use cosmetics, so the profit brought by finding a beautiful female model is also higher than that of male models.

Female models advertise their clothes to attract more female friends to buy them, which brings huge profits to the manufacturer, so they get paid relatively more. Although male models can also help menswear manufacturers advertise and sell a little clothes, their influence is far less than that of female models, so their remuneration is naturally reduced. Merchants are willing to spend more money on female models, and their goal is very clear, that is, they want to make more profits.