Chapter 184: Secretly High Secret
"No, with the current scale of Yang's Workshop, it is impossible for us to fall, besides, with Mr. Qiao supporting us behind our backs, we must be too worried. The most important thing at the moment is to unite with them and find a way to crush the Molan Workshop first, once the Molan Workshop falls, then those craftsmen of the Molan Workshop will inevitably come to our side, and at that time, we will be the number one large-scale handicraft workshop in the ancient gold world, and the entire ancient gold market will be ours! ”
Although Yang Kexin's words made Yang Shoucheng feel shocked, he soon denied Yang Kexin's statement. Under Qiu Chengxiang's continuous brainwashing, he has subtly accepted the grand blueprint for the future of Yang's Workshop, and thinks that as long as the Molan Workshop is crushed, they will be the well-deserved boss in this industry.
"Dad, I think you should have a long snack, you listen to my advice, while you can stop now, let's talk to Uncle Qiu and that Mr. Qiao, if you can withdraw your shares, you can withdraw first, I really don't want you to continue to fight with the Molan Workshop, not to mention, to be honest, I have also compared the products made by our craftsmen, and compared with the products of the Molan Workshop, whether it is the color or the style, it is indeed a big difference. We are now completely relying on overwhelming publicity to win, but these publicity are constantly burning money, Yang's Workshop is now thriving on the surface, but every monthlight advertising investment is a large amount, but you look at the Mo Lan Workshop, they don't do any advertising at all, but many loyal customers just recognize their things, and would rather pay a high price to order from them, and then go on like this, I'm really afraid of ......"
Seeing that Yang Shoucheng was still obsessed, Yang Kexin persuaded again bitterly.
She has been in contact with Adam for the past few days, and when Adam told her that a gold bracelet designed and processed by Qin Lanzhou himself was sold for millions of dollars as soon as Adam was promoted to overseas customers, Yang Kexin was completely shocked.
Before that, she had never realized the gap between goods and art, but after Adam described it to her, she realized why every product produced by the Moran Workshop would rather spend so much time and energy polishing; Why is it that the price of their Yang's Workshop products is nearly twice as low as that of Molan Workshop, but many customers still only recognize the products of Molan Workshop and are not willing to buy their products.
The difference between something that is intensively cultivated and something that is shoddy is so great that it is like a bag of 200 yuan and a bag of 20,000 yuan, and its meaning is not the same at all.
Yang Kexin had always been complacent about the high output and high market share of the Yang workshop, but now under the influence of Adam, a veteran designer who has been in the jewelry industry for many years, she finally understood that a craft like theirs, which is dominated by traditional craftsmanship, should follow the high-end path of the Molan workshop, rather than doing everything for profit, as they do now.
Yang Kexin already understood this truth, but Yang Shoucheng obviously couldn't understand it, Yang Kexin's words made Yang Shoucheng can't help but be annoyed and angry:
"Nonsense! The Yang Workshop is the cause of our Yang family in the second half of their lives, and no matter if any of them quit, it is impossible for us to quit. Kexin, you are still young, you don't understand the things in the mall, you don't need to get involved in these things, you just need to be obedient and don't make stupid mistakes like apologizing to the other party. Don't worry, in another two years, your father will definitely be able to stabilize the Yang Workshop, and at that time, what kind of man you want to marry will not be Gao Pan! ”
Yang Shoucheng waved his hand categorically, refusing to communicate with Yang Kexin any further.
Yang Kexin wanted to persuade again, but Yang Shoucheng was no longer willing to obey, so he immediately got up and went to the workshop to discuss the next things with the craftsmen and how to plan.
Looking at Yang Shoucheng's back, Yang Kexin sighed dejectedly, she couldn't help but look out the window, just in time to see the antique plaque of the Molan Workshop, shining in the sun.
She looked at the four big characters of "Molan Workshop" in a daze, which shone like ancient gold, and her heart was mixed for a while.
In the past, she thought that she was a high-achieving student who graduated from a design major in a university of higher learning, grew up in the city, knew all the most fashionable, cutting-edge and popular things, and always had a first-hand grasp of the information on the forefront of the trend.
But now, with the passage of time, she gradually realized that Qin Lanzhou's simple craftsman temperament was so valuable, and she gradually understood how rare it is to be able to always stick to the original intention and implement it.
As long as it can withstand the polishing of time and the passage of time, it is gold, and there will be a day when it will shine.
Yang Kexin couldn't help but walk to the window, she stared at the Molan Workshop opposite for a long time, and carefully compared the differences between herself and Qin Lanzhou, she had a heartfelt admiration for Qin Lanzhou from the bottom of her heart, and finally figured out where the gap between her and Qin Lanzhou was.
She finally calmed down, no longer so indignant, no longer recognized herself as high, she began to admire this opponent from the bottom of her heart, and realized her shallowness from the bottom of her heart.
It's just that Qiu Chengxiang and Yang Shoucheng's next actions are tantamount to plagiarism.
As a designer, of course she understands the shame of plagiarism, and she has no way to stop Qiu Chengxiang and Yang Shoucheng's actions, but she feels that it is necessary for her to remind Qin Lanzhou to take precautions, lest the Molan Workshop be dragged into the water like this.
Yang Kexin thought so, so, after thinking about it, she still contacted Adam.
Because Adam has already determined the cooperation with Qin Lanzhou, he has been working in the Molan Workshop during this time, so that it is convenient to discuss overseas marketing and promotion policies with Qin Lanzhou, and it is also convenient for him to collect all kinds of information about the Molan Workshop and use it to contact his business partners abroad.
The bracelet that Adam talked about with Yang Kexin was ordered by a French aristocratic old lady the day after Adam and Qin Lanzhou confirmed their cooperation.
At that time, Adam didn't even have time to start promoting, just displayed the products on his company website, however, to their surprise, these products of the Moran Workshop aroused the ideas of countless overseas customers and received a lot of messages and inquiries.
Such an amazing effect was unexpected by Adam and Qin Lanzhou, so these days, they are intensively preparing to deal with the overseas market, and strive to open the overseas market as quickly as possible.
Because Adam has senior industry experience and the designer's unique insights, after his packaging, all the products of the Molan Workshop have risen directly from ordinary products to the height of luxury goods, and under Adam's suggestion, they have set the word "Molan" separately into a unique logo LOGO, and for the products of overseas markets, they no longer take the route of market-oriented sales, but like those overseas luxury goods, take the high-precision route, distinguish from general products, and build a luxury brand in China.
As soon as Adam's idea was proposed, it was strongly supported by Song Jinyu, because this idea was highly consistent with Song Jinyu's original intention of investing in Molan Workshop, so Song Jinyu was the first to respond.
Qin Lanzhou and Situ Mo originally had some concerns, worried that the positioning was too high-end and there would be no market abroad, but when they heard that the bracelet she designed by herself could be favored by European aristocrats and bought at a sky-high price of millions of yuan, Qin Lanzhou and Situ Mo's worries were completely dispelled, and they immediately agreed to Adam's repositioning of Molan Workshop, and this also made Qin Lanzhou faintly realize that the idea she had always insisted on was right, customers knew the goods, and good things would eventually win the recognition of the market.
When Yang Kexin called Adam, Adam was sitting opposite Qin Lanzhou in the office, he had already sorted out his initial ideas into a complete plan, and was about to drink a cup of coffee and take a short nap, but at this time the phone rang.
When he saw the name "Yang Kexin" displayed on the phone, Adam's face immediately showed a bright smile.
Adam immediately picked up the phone, and at this time, Qin Lanzhou raised his head when he heard the sound, just to capture the smile on Adam's face, and when he heard him determine the meeting place with the person on the other end of the phone in broken Chinese, Qin Lanzhou couldn't help but laugh and quipped:
"I guess, the one who called, it should be Ms. Yang on the other side, right?"
Qin Lanzhou winked at Adam slyly, causing the smile on Adam's face to become brighter and brighter for a while:
"You're right, Miss Yang said she wanted to invite me to coffee and tell me a secret. Mr. Qin, do you approve it? ”
Adam naughtily learned to call Qin Lanzhou the same as the people in the workshop, which caused Qin Lanzhou to laugh heartily:
"Look at your impatient look, even if I don't approve it, you'll find a way to get there, won't you?"
Being poked by Qin Lanzhou like this, Adam scratched his head a little embarrassed, he stood up with a smile, put the notebook in his backpack, and quickly walked out of the door of Qin Lanzhou's office with a look of joy on his face.