Lead:

In contemporary society, consumption has slowly become the main theme of our lives, we have to buy clothes, eat, buy computers, etc., so in the face of the items you need to buy every day, before making a choice, are you an impulsive or a rational consumer?

At the end of the year, "shopping" has become a common practice of the Chinese people, and we often see this situation in life: whenever shopping malls carry out large-scale promotional activities, many people always can't resist the temptation to join the ranks of "shopping people".

But every time I go home and take inventory, I find that many items are actually just chicken ribs - tasteless food, and it is a pity to discard them. To this day, many people still have some clothes from the "shopping" in previous years, but these "shopping" clothes may never be used.

Many people have such feelings: I really regret thinking about it, why was I so impulsive at that time? In contemporary society, consumption has slowly become the main theme of our lives, we have to buy clothes, eat, buy computers, etc., so in the face of the items you need to buy every day, before making a choice, are you an impulsive or a rational consumer?

In the face of the temptation of merchants, many people are very impulsive. Especially at a time when prices are rising, the attraction of discounts is there. As a result, many people buy cheap things when they see them, whether they are useful or not, and buy them first. Looking at the people carrying large bags and small bags in the mall, I really don't know how many things in their hands will be what they really need, and how many goods will be used to the fullest. Some people spent a month's salary for this "shopping", and some even went to "step on the point" in advance, spending not to mention the money, but also wasting precious time. What's even more frustrating is that the amount of items you buy often can't make up for the merchant's biggest discount, at this time, even if you are sensible, you will be worried about making up the number, which can be said to be very nerve-wracking.

Xiao Wang did not become a "shopper". He summed it up in his journal: "When you impulsively pay for a bunch of goods that you don't really need, you think you're getting a big bargain, but it's actually the merchant who is happy." "It's true, merchants' discounts are a very common thing, and merchants are just doing a promotion under the guise of discounts to make more money.

From the perspective of consumption, consumption has two psychological levels: one is one's own shopping habits and desires, and the other is one's own reason. Many people are unconscious consumers, they don't use their computing power, or they ignore something important in their calculations, out of habit they buy the same thing every day, or shop on a spur of the moment, their calculations are mainly focused on the goods themselves and their preferences, rather than making comprehensive plans from their own economic situation, so it is normal for these people to be financially troubled. This is the consumption philosophy of the impulsive consumer.

Some people are sane consumers, they limit their economic behavior to the framework of calculations, they have an economic plan, or they have a clear budget, and then they can strictly implement their plan or budget. Their petty abacus is clearly laid out in the accounts, and they decide their purchasing behavior based on their financial strength and consideration of their future life. The idea when buying something is this: Do I really need this thing? Will this cost affect my next economic plans? Is the benefit of the purchase appropriate relative to the price paid? What strategy should I adopt in order to buy this item?

The market economy calls for rational consumption, but it is difficult to be a rational consumer, and it is even more difficult to be a consumer who is not taken advantage of by businesses. You must know that buyers are never as good as sellers, and it is precisely because of the study of people's psychology that merchants will hold promotional activities again and again. In the face of the promotion of merchants, as an ordinary consumer, you should strive to keep yourself rational and calm, although the money has to be spent, you must make your money worthwhile, and buy what you really need. Only in this way will you not want to take regret medicine after the "shopping" every year!