5. The brave wins when they meet on a narrow road - a game of cockfighting

Lead:

The most direct significance of the cockfighting game is to reveal such a truth: since for each rooster, the best result is that the opponent retreats and does not retreat, then what you have to do is to skillfully create momentum and put the opponent at a disadvantage, then you are naturally the winner

On a long-distance bus, a young man with a vegetable face and simple clothes was arranged by the driver in the corner of the back of the car because he brought too many sundries.

Halfway through the car, several gangsters mixed in with the crowd of passengers robbed with weapons. At this time, the driver has been pushed by the neck of the fierce gangsters, and he sees that a robbery in front of all the passengers is about to happen. The young man suddenly stood up and shouted, "Stop me!" Then he handed a note to the gangsters. Several gangsters read the note, looked at each other for a moment, and quickly got out of the car and fled.

A storm turned into a disaster, and everyone looked at the young man with surprised eyes and said, "You are a policeman?" ”

"It's not."

"You're a soldier?"

"Not really."

"Then why are you so good?"

The young man said shyly, "To be honest, I was quite scared at the time, but if I lost the money I borrowed today, I wouldn't survive, so I had to take the risk." What I wrote on the note was: Get out of here! I'm a fugitive with a gun, and if you provoke me, I'll kill you. ”

This is what people often say, the timid are afraid of the bold, and the bold are afraid of dying, which can also be expressed by "the brave wins when they meet on a narrow road". In fact, whether you are such a brave person or not, as long as you are in a-for-tat situation, you must study the theory of cockfighting, which is very useful for defeating opponents without effort.

There are two roosters at war, and the roosters have two options for action: one is to retreat, and the other is to attack.

If Rooster A retreats and B does not, then Rooster B wins, so Rooster A loses face; If B retreats and A does not, then A wins, and B is very faceless; If both roosters retreat at the same time, then there is no injury on both sides and there is no win or loss; If both roosters move forward, then both loses. Therefore, the best outcome for each rooster is that the other person retreats and does not retreat.

From here we can see that if both choose to "move forward", the result is a lose-lose situation, and the gain of both is -2, that is, the loss of 2 units; If one side "advances" and the other "retreats", the gainer of the advance is 1 and wins face, while the gain of the retreater is L and loses face, but the loss is not as large as that of both "forward"; Both chose to retreat", both lost face, and the gain was -l. Of course, the numbers in the table are only relative values.

There are two options in this game: one side moves forward and the other side goes back; Or one side retreats and the other advances. But the key is who advances and who retreats? From this point of view, the cockfight game describes how two strong players give themselves an advantage when they are in conflict, strive to get the maximum benefit, and ensure the least loss.

In the 70s of the 20th century, in the struggle between General Foods and Procter & Gamble, General Foods won the struggle with its forward-looking, adventurous spirit.

At that time, General Foods and Procter & Gamble both produced non-instant coffee. General Foods' MaxwellHouse Coffee accounts for 43% of the market in the east, and Procter & Gamble Folge

Coffee sales lead the way in the west.

In 1971, Procter & Gamble advertised in Ohio to try to expand the eastern market, General Foods immediately increased advertising investment in the Ohio area, and significantly reduced prices, the price of Maxwellhous coffee was even lower than the cost, General Foods' profit margin in the region dropped from 30% before the price reduction to minus 30% after the price reduction, and the large concession made Procter & Gamble's attempt to get into the eastern market was completely crushed.

After Procter & Gamble abandoned its efforts in the region, General Foods reduced its advertising in the region and raised the price of coffee, returning profits to pre-price levels.

Later, Procter & Gamble tried to push General Foods out of the region by increasing advertising and lowering prices in markets that the two companies shared. In retaliation, General Foods cut prices in the Kansas area. After a few rounds, General Foods established the image of an adventurer. In fact, this also sends a signal to other companies: whoever wants to compete with me for the market, I will fight to the end. So in the years that followed, almost no companies tried to compete with General Foods for the market.

General Foods took a forward approach to its competitors, and this risky strategy ultimately succeeded in taking advantage of their opponents and making them scared and shy away.

The most direct meaning of the cockfight game is to reveal this truth: since the best outcome for each rooster is that the opponent retreats and does not retreat, then what you have to do is to cleverly create momentum and put the opponent at a disadvantage, then you are naturally the winner, just like the general food company in the example.

In life and work, it is inevitable that there will be a situation where you compete with me, and at this time, the influence of cockfighting is reflected. Whoever can gain the upper hand in your advance and retreat will achieve the final victory and become the victorious fighting. This is just like what is described in a martial arts novel, two martial arts masters compete for internal strength on Mount Hua, and the fight is inseparable, once one party is slightly distracted and the internal force fails, it will be defeated by the opponent in one fell swoop.