Lead:

The World Expo held in Shanghai in 2010, as a global event, covers a wide range of topics in terms of form and content. Exhibitors come from all corners of the world, and the content of the exhibition is all-encompassing and colorful.

On October 31, 2010, the 184-day Shanghai World Expo came to a successful conclusion. When people are still immersed in the success and excitement of the World Expo, more and more people are beginning to care, is the World Expo profitable? What are the benefits?

From the point of view of direct input. As early as January this year, the mayor of Shanghai had explained to the **** of Shanghai that the total investment in the construction of the World Expo venue was controlled within 18 billion yuan, and the total operating expenses were expected to reach 10.6 billion yuan. Combined, the Expo's direct investment is 28.6 billion yuan.

Indirect investment in the Expo is even larger. In order to cope with the large passenger flow of the World Expo, Shanghai began to build a large-scale subway as early as after the success of the Expo to channel the daily passenger flow of about 400,000. By the opening of the World Expo, the total mileage of Shanghai's rail transit has reached 420 kilometers, with a new mileage of about 300 kilometers, and the total investment is about 300 billion yuan based on the cost of 600 million yuan per kilometer of Shanghai Metro, plus the cost of subway stations.

In terms of income. The direct revenue of the World Expo includes three major parts: tickets, sponsorship of Chinese and foreign enterprises, and sales of licensed goods for the World Expo. Now, it is likely that the revenue will exceed the direct investment figure of 28.6 billion yuan, because the revenue from Expo tickets and the revenue from the sale of licensed goods has greatly exceeded the original expectations.

Expo ticket revenue exceeded expectations. As of October 31, 2010, the number of people who entered the park was 73.08 million, or about 11.69 billion yuan at 160 yuan per ticket. After deducting 20% of the ticketing fee, there is also a net income of about 9.3 billion yuan. The Expo logo franchise and franchise are very profitable. The expected target is 20 billion yuan, and officials have predicted that the sales of licensed goods will be about 20 billion yuan, and will bring 5 billion yuan in profits. However, the goal of the World Expo was achieved ahead of schedule halfway through the time limit. By the 31st, the income from the royalty of the logo exceeded 30 billion yuan, and the income is expected to be about 7.5 billion yuan after deducting the income of the enterprise.

The indirect benefits of the Expo are likely to be even greater. According to data released on the Expo's official website, only 27.3% of the 73.08 million visitors were from Shanghai. In other words, about 72% of the people are from outside Shanghai, and if each visitor spends 500 yuan in Shanghai, the total consumption will also exceed 26.3 billion yuan.

As a global event, the Shanghai World Expo covers a wide range of topics, both in terms of form and content. Because it is not limited by the national system, let alone the geographical influence, and there is no restriction on factors such as ethnicity, religion, culture and economic level, the participating countries can come from all corners of the world, which creates an opportunity for the host country to promote itself and make friends without leaving home. At the same time, the content of the exhibition sent by the participating countries is all-encompassing, rich and colorful, and they are the most distinctive, latest and advanced in their own countries, and the host can see and learn a lot for less money. Of course, more importantly, the holding of the World Expo will play a huge role in the social and economic development of the host country, and will also play a great role in promoting exchanges and cooperation among countries in the world.

The holding of the World Expo not only marks the strong development of a country's economy, but also promotes the economic development of the host country, especially the host city, to a certain extent, which is mainly manifested in: promoting economic growth; promote urban construction and development; Promote industrial upgrading and innovation.

There are many cities that have successfully hosted World Expos, and one of the more prominent aspects of industrial adjustment is that they have taken advantage of the situation to develop high-tech industries. For example, the Daejeon World Expo in South Korea focused on the display of a new generation of transportation, aerospace technology, electronic communication technology, environmental protection technology, robotics technology, new materials and new energy, and the concept of science and technology is deeply rooted in the hearts of the people. After the end of the World Expo, a large number of the country's largest scientific research institutions quickly gathered in the original exhibition park, including more than 100 institutions such as the Korea Institute of Chemistry, the Korea Institute of Standards, the Korea Energy Research Institute, the Korea Institute of Machinery and the Korea Communications Research Institute, forming the "Daedeok Science Park" with the largest concentration of scientific research institutions in South Korea, and the industrial structure of Daejeon has been greatly improved, and the high-tech industry has become the main source of economic development.

The experience of previous World Expos has proved that the World Expo has created huge economic and social benefits for the host city. The 2010 Shanghai World Expo in China is another world event hosted by China after the Beijing Olympic Games.

The economic benefits of tourism output will become the most intuitive benefit in the process of holding the Shanghai World Expo. According to the tourism satellite account compiled by the United Nations, one visitor has a role in promoting 12 local industries, according to the actual situation in Shanghai, plus the retail industry, so that 13 industries including hotels, transportation, communications, catering, etc. can directly benefit from the Expo, and the incremental consumption mainly comes from this. According to the output effect of these 13 industries, if the number of tourists reaches the estimated 70 million in the six months of the Shanghai World Expo, the direct income can reach 46.864 billion yuan. According to the multiplier effect of related industries, after multiplying by 1.7 times, 79.477 billion yuan can be produced. Specifically, the shopping scale of Expo visitors is expected to reach 17.5 billion yuan, according to "conservative estimates", the average consumption of local visitors to the Expo is 80 yuan per person, the average consumption of tourists from other parts of the country is 88 yuan per person, and the average consumption of foreign tourists is 157 yuan per person.

The holding of the Shanghai World Expo has led to the improvement of the overall strength and image of Shanghai and China. On the one hand, Chinese enterprises can participate in the construction of the enterprise pavilion to show the world's R&D capabilities, advanced concepts, corporate culture, etc., and enhance the visibility and reputation of corporate brands and products. On the other hand, enterprises can also participate in the Expo in other ways, bringing enterprises and brands to the lens of audiences and media in various countries.

It is an indisputable consensus that the World Expo will not be limited to the 5.28 square kilometers of the Expo Park, and that the Shanghai World Expo will not be limited to Shanghai. To put it more broadly, the whole of China will share the dividends of the World Expo and narrow the scope of the point, and the Yangtze River Delta region is a favorable agglomeration area. In other words, the Expo will not only provide impetus for Shanghai's economy, but also promote the economic, social and cultural development of the surrounding areas. Through the agglomeration of resources, the influence of the Expo will be fully radiated, and the concept of the Yangtze River Delta will be expanded again.