Lead:

We know that every consumer is rational. Generally speaking, consumers don't pay much attention to the items they don't need when shopping, but when they are on sale, they are less rational. Therefore, there are often many consumers who frantically buy a bunch of goods home when they are on sale, only to find that they usually have few items when they get home. It is precisely by taking advantage of this psychology of consumers that merchants have started the "bloodletting" day and night.

During the "Eleventh" period, Xiao Zhang and his friends came to the core business district of the city. Many shopping malls are carrying out activities such as "buy one get one free", and some shopping malls hang banners of "one discount for all goods", "30 for 100 free, 200 for 500 free", and the slogan is also very loud.

Seeing such a scene, Xiao Zhang's heart was moved, and she felt that shopping at this time was really cost-effective. An original "599" yuan of pants, if calculated according to the concession of "500 get 200", the price of this pants is only 399 yuan, which is equivalent to more than six discounts. The more he thought about it, the more he felt that it was worth it, and she hurriedly pulled her friends to squeeze into various brand ** stores, for fear that the clothes would be broken. Seeing this scene, a friend told Xiao, "Do you think there is really such a big bargain for you to pick up?" Discounts are a bait, why don't you know? Listening to his friend's words, Xiao Zhang felt a little incredible: Obviously, why didn't he pick up a bargain?

To understand this problem, we must first understand the concept of discounts in economics. In order to meet the psychology of consumers, merchants will reduce the price of goods in order to better achieve the purpose of promotion!

This kind of discount atmosphere makes it easy for consumers to feel as if they have fallen into a cheap world, as if as long as you open your backpack, there will be endless cheap items falling in. However, in the face of such a crazy discount frenzy, you must be calm.

We know that every consumer is rational. Generally speaking, consumers don't pay much attention to the items they don't need when shopping, but when they are on sale, they are less rational. Therefore, there are often many consumers who frantically buy a bunch of goods home when they are on sale, only to find that they usually have few items when they get home. It is precisely by taking advantage of this psychology of consumers that merchants have started the "bloodletting" day and night.

The purpose of a businessman is to make a profit, and there is no businessman in the world who says that he does not do business to make money, and if you think so, you will understand that the merchant's discount promotion is just a trick to attract you. For example, for example, a tube of facial cleanser should have been 20 yuan, and now buy a tube of facial cleanser and give a small bottle of 10 ml toner worth 5 yuan, but the supermarket has actually quietly adjusted the price of facial cleanser to 25 yuan.

The world-famous food company Nabisco Food Co., Ltd. has many years of promotional experience that the discount sign can increase sales by 23%, and supermarkets generally carry out discount promotions on some goods that are easy to expire, and the secret is that a fresh product is matched with a business outlet that is about to expire.

China's shopping malls are now fiercely competitive, and there is no customer flow without discounts, so every shopping mall must have activities every week, and shopping malls must have activities every day, all of which force manufacturers to discount, and good brands do not participate. The unlucky ones are small brands, they have to participate in activities when they are old, and the cost is so high, so much profit?

Big brands don't raise prices, they just put away good goods. Because their goods are machine-made when they leave the factory, and they are hung out with the goods, it is difficult to modify them manually. Small brands are different, there is no fixed machine price on their products, the price tag is handwritten by the goods in the mall, which can be modified at will, and the goods only have the identification of the ingredient content. Many shopping malls or supermarkets will launch some special products when they are on sale, and many people think that special products are cheap goods. Merchants take advantage of consumers' misunderstandings to raise the price of some normal-priced goods, and then mark them as special prices. Take Xiao Zhang's pants as an example, the original price was 350 yuan, but it was marked as "599 yuan", and then calculated with the principle of "500 get 200 free", the price of this pants is 399 yuan, but it is 49 yuan more expensive than before the discount.

Since ancient times, it has been bought but not sold, and the so-called discounts, promotions and giveaways are all a gorgeous and good-looking bait to attract consumers to fill the pockets of merchants. Now do you understand? As a rational consumer, in the face of the crazy discount trend, we must withstand the temptation of discounts, choose those goods that we really need, and do not buy goods that we don't need because of the temptation of discounts on some goods, resulting in unnecessary waste.