Chapter 18 Doing Business

Doing business is easy to say. It is to buy the item when it is cheap, and sell it when the item is expensive; Or, it is to sell a certain item that is abundant in place A to place B, where a certain item is scarce.

Doing business is hard to say. The first is to have accurate target positioning, the second is to have accurate information, the third is to grasp the opportunity, and the fourth is not to have a shortage of funds.

Accurate targeting, not only to choose the right items, but also to have a rough range of users, these items, what kind of people are ready to sell to? How big is their demand? What price point can they afford?

Accurate information requires a good understanding of the items involved. Where are these items abundant? Where are these items in short supply? How does the price of these items change with the seasons and the environment? You must be able to control it in time.

Timing well requires you to have a keen sense of judgment and be able to buy when items are at their lowest or near their lowest price, and sell when they are at their highest or near their highest.

It is also very important not to have a shortage of funds, it is not easy to take a business route, to bring as many items as possible, but to have sufficient funds to ensure that before the items are sold, they will not affect their lives, so as to avoid not being able to pay the expenses that may be incurred in the process of selling goods.

If you buy all the funds into the goods, before selling, there is a hurry to use the money, but I am afraid that you will have to sell it cheaply during the low price of the goods; If you have too much money left, I am afraid that the profit will not reach the highest level when you go down this business road. It's a balance that needs to be finely managed.

Yao Hei'er's grandfather, Yao Feng, was actually a businessman. It wasn't until later that Yao Dian followed the founding emperor Long Yuan, laid a foundation for the country, and had a foothold, so Yao Feng stopped doing business, followed his son, became an old lady, and enjoyed Qingfu. When Yao Heier was a child, Yao Feng often told his granddaughter about his business in the prime of life.

Yao Hei'er listened to it with relish. At that time, she was not envious of the interest that came from doing business, but of her grandfather's freedom to run back and forth between heaven and earth.

She didn't expect that what her grandfather told her back then would come in handy later.

When Zhong Cuiling heard that Yao Hei'er was going to do business, she hesitated and said: "Sister, people say that Shinong is the last businessman, and business is the last, and he is the most despised by people. ”

Yao Hei'er smiled bitterly: "Silly sister, we have all arrived at this step of the field, do we still have to pay attention to face?" It's all about being alive. ”

Yes, first to live; Then to make money, the more the merrier; Then he had to save his mother; And then......

Shan Jia Zhuang or expand to the vicinity of fifty miles, what is abundant? Yao Heier didn't know. What price can these items be sold for? Yao Hei'er didn't know either. Where are these items more needed? Yao Hei'er still didn't know.

Therefore, the first thing that needs to be done is research. Find out what items are abundant in the neighborhood and find out who are in need of them.

If you want to research, you need to walk around a lot, and if you want to move, you can't just count on two legs, which is too slow.

Therefore, before Yao Heier goes into business, there is one more thing she must learn, that is, driving.

When the sturdy but somewhat wooden man Shan Hulu saw Yao Hei'er dressed as a man, came to the door and asked him to ask her to drive, he blushed again, lowered his head for a long time, and said the word "good".

Fortunately, Yao Heier's men's dress eliminated half of the embarrassment of the single gourd, and her enthusiasm for driving the ox cart quickly eliminated the remaining half of the embarrassment of the single gourd.

Fortunately, Yao Hei'er is really smart and smart, Shan Hulu took her around the village a few times, and in just half a day's effort, Yao Hei'er has mastered all the skills. It's just the words "drive", "call", "oh", and "sigh", which respectively control the forward, stop, left and right turns of the animals. Then it is enough to put bridles, wheels, etc. on the cows.

After Shan Hulu eliminated the embarrassment and shyness, he also talked more, he told Yao Hei'er that in addition to the market ten miles away, sixty miles away, is the east shade of the county seat, and it is even more prosperous, the streets are full of silk and satin, treasured antiques, and hundreds of restaurants, which are dazzling.

In the end, the honest man added: "Even firewood money is thirty percent more expensive than here." ”

Yao Hei'er's eyes suddenly lit up, and she hurriedly said, "Big brother, since you said that, why didn't you go to Dongyin to sell firewood?" ”

Shan Hulu smiled shyly and said: "You don't know this, if you come and go, plus the time to sell firewood, I'm afraid you won't be able to come back in one day, and if you stay for another night, it won't be cost-effective." He said a little shyly: "Now that I have your cow, I want to go and see if I can sell it for a few more money." ”

Yao Hei'er couldn't wait to say: "In that case, let's go for a walk tomorrow, how about it?" ”

Shan Hulu's face turned red again, he lowered his head and thought about it, and Fang agreed with a sigh.

Yao Hei'er understood the psychology of this man, and smiled frankly: "Big brother, you see, there is no man in my family. I have three more children to support, and in the future, you will treat me as a man, right? ”

Shan Hulu turned his head, took the initiative to glance at Yao Hei'er for the first time, and sighed: "Sister, it's not easy for you." I understand. ”

Dongyin, in the opposite direction to Hancheng, belongs to the boundary of Anshun Province. Although it is far worse than the prosperity of Hancheng, it is much stronger than Danjia Village, which is closed in the mountains. There are seven or eight streets, large and small, with medicine shops, silk shops, jewelry shops, delicatessen shops, restaurants, and theater gardens; In the stalls on the side of the street, there are fortune tellers, old clothes sellers, tricksters, paper-cutting and painting; There is also a market on the edge of the city that sells all kinds of agricultural products, vegetables and the like. Single gourd sells firewood, also here.

Yao Hei'er took advantage of the time when the single gourd was selling firewood, and walked around Dongyin City, what exactly did the mountain people need? What is what the mountain people are superfluous and the people in Dongyin City lack?

After circling for a long time, I had some ideas.

Yao Hei'er's first business was to wait for the single gourd to sell out of firewood, and then buy some clay pots, pottery urns, bowls and plates in a simple kiln factory on the edge of Dongyin City. This is what Yao Heier urgently needs when she moved to Shanjia Village.

There are also some slightly more delicate bowls and plates in the kiln, but the price is much higher and the mountain people generally do not use them.

The day after returning from Dongyin, Yao Hei'er drove an ox cart to several nearby villages to sell the goods. These thick and heavy pottery porcelain are indeed indispensable to every household, but they are self-sufficient mountain people, who can't make them themselves, Yao Hei'er only slightly increased the price by one percent, which is one percent cheaper than the market, and sent it to the door of the mountain people, and was quickly sold out.

Some mountain people, because they had no silver, took their family's mountain goods, such as hare skins, fungi, sun-dried wild fruits, herbs, etc., in exchange, and Yao Hei'er also received all the orders.

After selling the pottery and porcelain, Yao Hei'er drove an ox cart the next day and took the hare furs, fungi and other things that the mountain people used to exchange to the city and sold them.

In the end, Yao Heier earned two taels of silver.

Although it was rare, Yao Heier took the first step.

The second time he entered the city with Shan Hulu, Yao Heier bought a strong horse and a car. Horses are much faster than oxen, but horses can't plow the land, but fortunately, Yao Hei'er doesn't have land at home.

From then on, on the road from Danjia Village to Dongyin, there was often a vigorous white horse running, pulling a big cart without a canopy, and a thin figure was sitting on the car.

The pottery, cloth, grain, and woodware in Dongyin City are continuously transported to the mountain villages, and the mountain treasures and wild game in the mountain villages are continuously transported to Dongyin. Several villages near Shanjia Village came over, and Yao Hei'er went around the four directions of Dongyin City to sell in other villages, and often had to sleep outside because of this. Spread a futon on the carriage, and it became Yao Hei'er's mobile hotel.

In a month, Yao Heier earned fifteen taels of silver.

Her face was tanned, her skin was rough, her hands were cracked, and her throat was thick, Yao Hei'er really looked like a man.

However, it is still too far from the goal, too far......