Chapter 36: It's the point to circle it!

Not only did Duan Ying not understand, but Leng Qinglan and Leng Huaijin didn't understand either.

"What target customer group can Wuwei Restaurant have?" Leng Qinglan said dumbfoundedly: "Aren't they all hungry to eat?" ”

He had never heard the phrase "target audience".

But after separating the words and understanding "target", "guest" and "group" one by one, he can roughly understand the meaning of his niece.

"Maybe there's something else to do and come and go?" Leng Huai tried to answer this question.

The three of them looked at Leng Mingyue in unison.

"The restaurant is indeed used to fill the stomach, but its target customers can be divided into a little more detailed."

Leng Mingyue pondered for a moment, went into the house and took a pen and paper, and drew the simplest diagram on it.

"As a businessman, before you sell something, you should know what kind of customers you are targeting."

"Finding out the shortest distance between the target customer and the product is the best way to do business."

"For example, the Seven Spirits Restaurant is targeting men, so it invited dancers and set a rule that the more drinks sold, the more dancers will take off their clothes.

Wine is an indispensable drink for men, beauty is a treasure that men never get tired of seeing, and I won't go into detail about what a beautiful and undressed beauty means to men. ”

Leng Mingyue circled "men", "beauties" and "wine" with a brush, and said:

"The success of Seven Spirits Restaurant stems from the fact that it has identified its target customer group from the beginning and sold the two things they need most to the guests, without any detours in between."

Duan Ying listened to the two big ones one by one, and simply patted her braincase, wanting to sober herself up.

"Then how are you going to retarget the target customers of Wuwei Restaurant?"

Leng Qinglan understood now, and an excited look appeared in her eyes.

The intuition in his heart told him: Niece Mingyue is definitely a business genius!

He can't wait to see his niece's countermeasures!

"For the time being, I plan to target Wuwei Restaurant on young people."

Leng Mingyue picked up the pen and wrote: "Wuwei Restaurant is located on Chang'an Street, when I went to look today, I found that there were many young people on the street. ”

"Because it's so elegant, isn't it?"

Duan Ying said: "In my aunt's memory, there have always been a lot of young people on Chang'an Street. ”

Some are in pairs and love each other, and some are alone and depressed.

"I've heard that there are many boys and girls who fall in love under the willow trees on Chang'an Street, or meet for ...... like boating on the moat."

Leng Huaijin blushed and stammered: "I have received such invitations many times in the Imperial Capital Academy......"

Leng Mingyue raised her eyebrows, not surprised at all.

After all, the cousin has a good appearance, a good family background, a good personality, and is still a famous refining genius, so he should be popular.

"Then what kind of products are you going to put on this group of young people?"

Leng Qinglan wanted to break her head, but she couldn't think of a reason.

"You'll find out then." Leng Mingyue's red lips rose slightly.

In some places, she needs to set up and check carefully, so that she can't make mistakes.

-

When Leng Mingyue summed up how to improve the Five Flavors Restaurant, Zhao Xiuyuan, the son in law of the Zhao family, had already returned to the Zhao Mansion.

Inside the house, the doctor is bandaging his wounds.

Maybe it was a little heavy, Zhao Xiuyuan screamed and kicked the doctor away: "Get out!" ”

A waste thing that can't even be bandaged for wounds!

"Childe, the proprietors of Wuwei Restaurant are here." A servant girl came to preach the news.

"Let them come!" Zhao Xiuyuan's tone had a hint of ruthlessness in it.