In this New Year's file, "Dragon Blade" is undoubtedly a dark horse, after the downturn at the beginning, with the help of good word-of-mouth, it soon showed a strong momentum, so to speak, it also gives people a bright feeling.

The reason why "Dragon Blade" was able to break out of the encirclement in the New Year's file and so many excellent films is also due to many factors.

For example, the use of holographic image shooting technology, although this very novel shooting technology, has been questioned by many people before, everyone subconsciously believes that this new technology has just come out, not yet fully mature, there are bound to be a lot of drawbacks, but, until people walk into the theater, put themselves in the shoes of the holographic image technology, in the film after the real effect presented, it is really broken such doubts.

The maturity of hologram technology can stand up to people's evaluation, and, so far, no movie has been able to create such amazing and dazzling special effects, even the explosion of missile fragments, and the sound of stray bullets whistling past the ear, are so real.

It can be said that "Dragon Blade" relies on holographic image technology to create some details of the movie to the extreme, giving people a very amazing feeling. Perhaps, thousands of years later, people will review the history of the development of this film, and they will mark in front of "Dragon Blade", the first film that uses holographic image technology, in order to be admired, or rather, it is to open a new era of film shooting, and its importance is self-evident.

Because, throughout the history of film development, every change and improvement of photographic tools has rolled up a film industry, and many excellent works have exploded, which countless people will remember, and the birth of holographic image shooting technology, its potential and possibility, is no less than the improvement of previous shooting technology.

Therefore, among these highly competitive works, in comparison, the shooting technique of "Dragon Blade" alone is incomparable to others, unique and attractive.

……

……

Secondly, it is the selection of actors, which is different from the current mainstream casting methods, what Zhichuang Technology values is not the fame and influence of an actor, but the performance itself, and whether an actor's acting skills are true or not.

Therefore, Zhichuang Film and Television boldly used a lot of newcomers, so that some actors who have only filmed a few films, or have not filmed a single play, but have great potential and fit the characters to play the starring role, or supporting roles, it can be said that this is a very big improvement. It also gives a lot of newcomers room to play and create roles.

Of course, in doing so, its drawbacks and shortcomings are also obvious, that is, in the publicity stage of the movie, its appearance is indeed for example, those movies with big names and big names, and the spread is wide, that is to say, the advertising effect is somewhat poor.

However, for this point, Zhichuang Film and Television has also given a good supplement, that is, the platform information released on the Kulong mobile phone, and the tap water of many fans who have watched the movie to promote it.

Kulong mobile phone is equipped with a very high-end intelligent system, once launched, it has won the favor and love of many young and middle-aged people, users in the world, up to now, just registered users, there are more than 240 million, accounting for the global mobile phone market, nearly one-sixth of the share, and importantly, this is just a company that has just been established for two years.

On the basis of this multi-registered user, the publicity of "Dragon Blade" is actually not much smaller, on the contrary, it is not only in China, but also in other countries, it also has a certain popularity, which is also conducive to the future release of "Dragon Blade" overseas, of course, these are all later stories.

Therefore, in the area of publicity and distribution, Zhichuang Film and Television makes good use of its innate advantages to make up for this part.

……

……

The third is to talk about the real core of the film, which is its story.

The overall story of "Dragon Blade" can be said to be relatively simple, but also very complex, because it itself contains a lot of content in it, after more than 200 minutes of telling, a story of flesh and blood, and even soul, is presented in front of people. There is personal brotherhood, love, teacher-student love, comradeship-in-arms, and the love of family and country, this kind of affection constitutes a very touching picture, especially the love of family and country, which makes people's hearts resonate, a sense of pride, and it is also accompanied by the progress of the movie.

Everyone is watching this movie from their own different angles, and they all have different ideas in their hearts.

There is also a point that touches people's hearts, iron-blooded soldiers, in order to protect their compatriots and defend the majesty of the country, are brave and fearless, and burst out with an amazing will, which makes people moved, many people are deeply moved by the last scene of the movie, the protagonist Wang Jian, he held high the guo flag, led his compatriots, through the artillery fire of the war zone, and when those warring sides, when they saw that distinct Qi banner, they also stopped the firefight, let them pass smoothly, many people, When I saw this scene, I was moved to tears, not only because of Wang Jian's bravery, but also because this just showed Hua Xia's influence in the world, which is obvious to all.

It is worth mentioning that many of the lines in it have also become golden sentences that people are vying to praise, which has given a certain impetus in terms of communication strength, many people have changed their signatures to classic lines in the movie after watching the movie.

Of course, since the premiere, only ten days have passed, and the results it has written, on the contrary, the performance of "Dragon Blade" is still very eye-catching.

Moreover, you must know that because the major theaters were generally not optimistic about the relationship between "Dragon Blade" before, the initial scheduling rate of the movie was only a few tenths of a percent, and after seeing such a strong momentum of "Dragon Blade", they quickly increased the scheduling rate of "Dragon Blade", increasing it from the original 11 o'clock to 20.3 at once, which also means that if a movie theater screens a hundred films a day, then there are 20 of them, all of which are "Dragon Blade", I have to say, this data is already very amazing, And what's even more surprising is that its attendance rate is still high, still maintaining 90%, while the film scheduling rate is increasing, the attendance rate is not decreasing, which shows that many people have always wanted to watch the film, just because the seats are full, they have only been able to see the movie until now, which also shows that it is difficult to get a ticket.

Soon, the box office on the eleventh day was also released, and the box office of "Dragon Blade" was 216 million.

On the twelfth day, the box office was 218 million, and on the thirteenth day, it was 223 million.

And on the thirteenth day, although the box office of "Dragon Blade" has dropped slightly, it is still not to be underestimated, 193 million.

On the fourteenth day, 163 million, people's enthusiasm for watching movies, and how much it has not decreased, and compared with other films, the signs of box office decline are already more obvious, and even films like "Cutting Fairy Sword" and "Spirit Resentment", which have weak follow-ups, have to go offline early after the box office has dropped again and again, and instead the competition for the box office has been moved to the Internet. Even "I'm going to like you", which is estimated to be the box office champion, has fallen below 60 million at the box office, the growth rate has decreased a lot, and people's sense of expectation has gradually been smoothed out.

……

And in the full month, it reached an astonishing box office of 6.1 billion. When this real-time box office came out, it undoubtedly shocked people's eyes, and soon, the media reports were also overwhelming, and countless comments came one after another.

"6.1 billion, a shocking number, undoubtedly won the New Year's file."

"Shocked, a month after its release, "Dragon Blade" has come to 6.1 billion, which is simply a new record, I remember that the last record was still 4.3 billion held by Brother Long's movie "The Great Competition", but I didn't expect that this record was broken in less than a year in the past year."

"It's quite ironic that "I'm going to Like You", which was originally favored by people and was the box office champion of the New Year's stalls, only had a box office of 1.6 billion, and the last dividend after removing the cost was already very little, which really has to be sighed."

"And this record-breaking box office, there is no doubt that it has slapped those film critics in the face again."

"In less than a year after being the box office champion in Huaxia, he was brushed down, and now Brother Long's psychological shadow area."

"Today, "Dragon Blade" has created a new miracle, and let's wait and see what its final box office will be!"

"Although it has been released for a month, its average daily box office is still 70 million, and the film scheduling rate is presumably very good with the newly released films, so its release time will be postponed for another month, and the final result is also very exciting."

"Moreover, it is worth mentioning that after the theater screening, "Dragon Blade" can still be paid to watch on the Internet, and this is a large number, I believe that judging from its performance in theaters, the results of online payment will not be worse, and it is unknown who will spend its online viewing copyright."

……

……

At this moment, when Li Xiao was sitting in the office on the roof of the building of the Zhichuang headquarters, he was also holding his mobile phone in his hand, swiping the news of the day, and when he saw the report that almost filled the entire mobile phone screen, the corners of his mouth also hooked up a happy smile.

Although he said that at the current level, the box office of 6.1 billion is not a terrifying number, but the first film produced by Zhichuang Technology can cause such a huge sensation after its release, and he is still very pleased in this regard.

It's just that after experiencing many planes, his mind has been trained very calmly, and soon he suppressed the excitement in his heart, became calm, and set about doing some other things.

First of all, the first point is about the auction of the online copyright of "Dragon Blade".

Three days later, in Qingcheng, an auction about "Dragon Blade" was also built, which not only has the network copyright of "Dragon Blade", but also the naming rights of several other films launched by Zhichuang one after another, as well as the placement of advertisements.

Many bigwigs on online video platforms have come to hear the wind, which can be described as lively, many bigwigs have taken a fancy to the amazing performance of "Dragon Blade", and they did not hesitate to spend a lot of money, not to mention that they were too high a price, but they also wanted to win it, and in the end, it was photographed by Xuanying Company at a sky-high price of 600 million, not only that, but other films launched by Zhichuang Film and Television one after another, the cost of naming rights and advertising placement, the sum up, also reached an astonishing 3 billion, which can be said to be quite shocking to the eye. There is no doubt about that.

In addition, Li Xiao also ordered to let Zhichuang Film and Television Company start recruiting artists, after all, Zhichuang will shoot a lot of movies in the future, and good actors are particularly important, if a movie is a gluttonous feast, then the actor is the chef in charge, without them, no matter how good the special effects of the movie are, it will lose a lot of color.

And the first artists signed by the company are those newcomer actors who have participated in the "Dragon Blade" movie, they have good acting skills, and they have great potential, sure enough, after the news was released, many newcomer actors took the initiative to ask to sign contracts with Zhichuang, including An Lin, the star of "Dragon Blade", and Leng Xiaoxuan, they were all signed under the name of Zhichuang, of course, in the list, Zheng Qiang, that is, Xiaoqiang's name.

At this time, after Xiaoqiang starred in the protagonist of "Dragon Blade", his fame soared, won a lot of attention, and he was known as the sixty-one box office emperor, so when he took the lead in signing it, he also deservedly became the first brother of Zhichuang, and it made many other actors come to visit, and soon, the lineup of artists of Zhichuang Technology has also grown, with them, they can play different types of films, and there is a lot of room for development in the future, so that there are some actors who have long been famous and want to come to Zhichuang, Get more resources.

……