Chapter 271 Real Estate
The secretary was puzzled: "Six hundred billion? Mr. Zhao, where did they get so much money? ”
Zhao Ran smiled slightly: "Of course they don't, although the Lin family is beginning to clear the inventory and deal with non-performing assets, but selling the house is no better than anything else, it has to be a long process, I expect them to be unable to make up two hundred billion now, plus my aunt, Zong Yu will not have more than three hundred billion on hand now, as long as I have no less than this number in my hand, I can play, don't forget, the plot in the central area of Canghai is my Zhao family, of course, this money has to be pulled out of the account of Canglong Group." ”
The secretary nodded again and again: "That's right, then I'll arrange it." ”
"And..."Zhao Ran beckoned: "Zong Yu personally said that he has 600 billion in his hand, you blow it to the Jiang family, and let them invest some more." ”
"Understood!" The secretary nodded and led Zhao Ran to the flying car.
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"Mr. Zong, this is the Zhao family's piece of land, here was originally a meat processing company of the Zhao family, it was relocated a few years ago, it has been empty, this time the Zhao family suddenly took out this piece of land and had a great impact on the Lin family, you see here, here, he is just in the middle of the three communities of Dongjiang Garden, Jingxiu Garden, and Urban Huating, as long as they lower the price, the surrounding communities will be affected, and the Urban Huating is still under construction, and Jingxiuyuan has just been listed, this is like a nail nailed into the Lin Group, it is difficult to do."
Zong Yu thought for a while: "Lin Xue, you communicate with the Lin family and give me a discount for these three real estate projects." ”
Lin Xue thought for a moment and shook her head and said: "Urban Huating is a fist product created by the Lin family, but it is a high-quality asset, if it weren't for the Zhao family's land, Urban Huating would be a profit growth point for the Lin family in the future, do you plan to use three real estate projects to fight with Canglong Group?" That's a big loss, isn't it? ”
"Isn't that what they want?" Zong Yu smiled: "It's okay, since his purpose is to compete with us, then I'll go to the next city first, Speaker, tell me, if these three real estate projects are won, what are your plans?" ”
The little horn held his head and thought for a while: "Hey? Boss, our three real estate projects are not the same grade now, he is a piece of land, I don't think it should go high-end, we can use a piece to engage in price competition, and distribute the lost profits to the other two real estate, how about it? ”
Lin Qi nodded: "This is a good idea, it can suppress them without losing profits, the urban mansion is the star real estate in the sea, mainly in the high-end market, it doesn't matter if the price rises a little more, and the gross profit margin of the real estate is already low, and every flat drop of one or two thousand is almost below the profit and loss line." ”
"But what if they go high and low at the same time?" Zong Yu shook his head: "The Zhao family's land is close to 80,000 square meters, and half of it can be used to build a high-end community, and they won't know where the profit points of our three real estate projects are. ”
Xiao Horn was stunned: "That's the same, or we will sell it according to the profit line, it's better not to make money than to lose money, as long as they can afford to lose, we will play with them." ”
Zong Yu still shook his head again and again: "Speaker, you first look at how many suites Canghai sold in the same period during the Chinese New Year, according to 80,000 square meters, how many houses can they build on this land, can they afford our energy consumption?" Once they take away the sales champion, this is also a negative effect on Lin's brand influence, in fact, I personally want to give up these three real estate and make efforts in other places, so let's continue to push forward my original plan, start with the old Yonghui Entertainment, and launch our Linwang Group's urban mansion, the three real estate projects here can divert their attention and make the new real estate on Yonghui's side into a pole of our profit growth. ”
The little horn was puzzled: "You mean... Yonghui takes high-end residences over there? ”
Zong Yu nodded: "Well, you must know that generally those who borrow money to buy houses are working people, how can they have the leisure to make money to support their families?" Only those who have more money will pay attention to the quality of life, these people will not be too sensitive to the price, and people with a certain amount of wealth accumulation will be more vain, we call it what they like, the average price of the high-end community in Canghai is seven to eighty thousand, then we will build a top real estate, the average price is set at one million. ”
"A million?" Lin Yan said with a smile: "Big brother, even in an international metropolis like Shanghai, this million square meters is not much, who do you sell the house price of one million in this small city of Canghai?" ”
Zong Yu shook his head and sighed: "You people, why don't you do any homework? I suggest you check the information carefully, do you know what is the per capita deposit in Canghai? After the implementation of the H plan, the Canghai hukou is the most golden, how many domestic tycoons have sharpened their heads in order to experience a future life and tried their best to get a canghai hukou, and what is the main way to get a hukou? Buying a house, can you check how much is the net inflow of population in Canghai? Most of these people are our potential customers, they have money, although the hukou falls in Canghai, but these people are scattered all over the country, they are all big bosses, in Canghai is just a set of empty houses, once our brand is out, they will continue to buy and buy like they bought a house and got a hukou before, why? Face! Do you still expect to make money by selling the marriage house and the school district house, the marriage house and the school district house are all bought by the newly married couple, these people have just entered the society, where does the money come from? The old people pay the down payment and pay it back slowly, a marriage house can make them pay back for ten years, and now the divorce rate is so high, and many will be converted into bad debts, which is also a risk for our capital return, so we have to do the business of the rich, and we must insist on one, no installments, only full payment, so as to prove a person's financial resources, isn't this exactly what those who love face need? ”
Lin Xue thought for a while and nodded: "It seems to be right... But after all, the high-quality target group is limited, what if Canglong also follows suit? ”
"Don't worry about this, as long as they can keep up, I naturally have my own way." Zong Yu smiled: "Okay, you can do it, Lin Xue, you are responsible for bringing the three real estate projects of the Lin family, as for whether it is counted as the Lin family's capital injection into the Lin Wang Group or our funds to buy it, you make a decision, and it is better for your own family to talk about it." ”
Lin Xue nodded: "Okay, I'll go with Lin Qi for this, although it is the left hand to the right hand, it is better to divide the account clearly." ”
"Well, yes, in addition, Lin Yan, you tell your mother again, let her complete the transfer procedures for the two pieces of land in Shanghai as soon as possible, get it done and hand it over to the speaker, and also refer to the highest price in Shanghai according to the model of Canghai, speaker, I want to reiterate one point in this matter, I want the top hardware configuration for the top real estate, and the house of one million square meters should make people look worth the price, whether it is first-class design or material poison, you personally supervise, you can't be careless."
"Don't worry." The little horn patted his chest: "I still understand the truth of what money and what goods, and I will come up with a plan as soon as possible." ”
Zong Yu nodded: "Okay, Xu Ling, are you okay over there?" ”
Xu Ling nodded and said, "It's all ready, I'll take everyone to their respective offices when you're done." ”
"Well, then you can go now, Lin Yan stays, and everyone else goes with Xu Ling."
"What else?" After Lin Yan and the others left, they looked at Zong Yu and Xian'er.
Zong Yu said with a smile: "Of course the financial officer is talking about money, Lin Yan, you also understand the general meaning of our equity sharing, you can implement it now, you negotiate with the construction unit below, limited to one week, and now those who are willing to invest in the shares can calculate the premium of ten percent of the original project balance in Lin's, and try to pull these people in." ”
Lin Yan was stunned: "Ten percent premium?" In other words, if there is a million balance payment that has not been settled, it can be counted as 1.1 million funds into shares? So who will make up for this 10% shortfall? ”
"No need to make up for it, it looks like we're losing 10 percent, but we're making much more than that." Zong Yu waved his hand: "If you pull these front-line construction units into the gang, the quality of this project will naturally go up, Yan'er, take a long-term view." ”