Chapter 359: Magical Promotion Plan!
Niu Tao is a person with a strong imagination.
Just listening to Han Lin's description in a few words, he seemed to see that under the influence of these two functions, Zhi Fubao quickly became a must-have online payment tool for everyone.
People have thrown away their bank cards and are only willing to use his Zhifubao, and the active users of Zhifubao will skyrocket from the current 100 million to 230 million, or even more!
At that time, from merchants to ordinary people, they all use his Zhifubao, what does he want to do?
For a time, Niu Tao was evil to the side of the gall.
Such a good idea, I have already got it, why do I need to invest, find a way to take out a loan, and take full control of Fubao in the future?
But at this moment, Han Lin's voice suddenly sounded: "If Mr. Niu wants to fly solo, I suggest that Mr. Niu give up, because I have a better way to promote it in my hands, and I can definitely crush the two plans I just said!" ”
"What!"
Niu Tao raised his eyebrows, and he was a little skeptical of Han Lin's words in his heart.
Just kidding, such a good promotion plan, one or two would be good, how could Han Lin have more and stronger plans?
Is he lying?
Is he lying to me?
Niu Tao was entangled in his heart, as soon as he thought of Zhi Fubao's possible vision for the future, he was unwilling to give up Zhi Fubao's shares.
But he understands a truth better, the way to eat the most cakes is never to eat all the cakes, but to find a way to make the cakes bigger!
For example, Zhi Fubao is a 10 billion cake, and if he eats it all, he can only eat 10 billion.
But if he and Han Lin join forces to make this cake a trillion in size, even if he only eats one-tenth of this cake, it will be ten times more profitable than eating it all before!
But soon, Niu Tao was no longer entangled in his heart.
His horizons have always been broad, and after a long sigh of relief, he said: "Okay, I promised Mr. Han the investment we were, 50 billion, and Zhifubao gave you 20% of the shares!" ”
"I want 80 percent!"
Han Lin immediately spoke.
"Haha, Mr. Han, but you said that Zhifubao will become a national payment tool, but now you want to use a mere 50 billion to get 80% of the shares, isn't it too exaggerated!"
Niu Tao said with a grin.
"There is no exaggeration, after all, the current Zhi Fubao is not worth so much, he needs time to grow, and he needs a perfect growth plan, and I have the best growth plan in addition to providing 50 billion growth nutrition!"
When Han Lin said this, his eyes narrowed, and his words already carried a hint of threat: "Believe in my plan, put it on any payment tool, and you can make that payment tool a towering tree!" ”
Niu Tao's complexion changed again and again.
If Han Lin had said this before, he would only have heard it as a joke.
But Han Lin did not hesitate to say two promotion plans that made him stunned, which made him believe from the bottom of his heart that Han Lin must have more goods in his hands!
After thinking for a long time, Niu Tao said slowly: "I need to discuss it with the board of directors!" ”
"You have a lot of time, but it's not too much, you know my situation very well, I need to use Fu Bao to become a turning point for the Chu family!"
Han Lin said directly.
Hearing this, Niu Tao couldn't help but grin: "You are so confident that a small Alipay can become a turning point for the behemoth of the Chu family?" Even if the Chu family needs one trillion to turn the tables, you have to let Zhi Fubao turn into a product worth 1.2 trillion within three weeks, which is impossible! ”
"Anything is possible!"
Han Lin said lightly: "Especially when I tell you about my promotion plan, you will also think that it is very possible!" ”
"Okay, since that's the case, I won't discuss it with the board of directors, Zhi Fubao will start to split tomorrow, and the split will be completed next week, so that you still have two weeks to help us promote Zhi Fubao, say, what promotion methods do you have!"
Niu Tao patted the table and said.
Although he only has a very small number of shares of Taobao, he adopts a partnership system, shares do not represent equity, he has absolute control over Taobao, as long as he makes a decision, the board of directors can not say anything.
"Hehe, my people will go to Mr. Niu's office immediately, and I will tell you the last way after Mr. Niu signs the contract!"
Han Lin said.
Niu Tao grinned for a while, and said in his heart that Han Lin was really not easy to fool, so he could only grit his teeth and agree.
Not long after, the staff of the Chu family came to the door, and after the contract was signed, Niu Tao couldn't wait to dial Han Lin's phone: "Mr. Han, the contract has been signed, and now 80% of Alipay is yours, you can say how to promote it!" ”
"Ever heard of red envelopes?"
Han Lin asked with a chuckle.
Who hasn't heard of red envelopes?
Niu Tao pouted and said: "Every time I celebrate the New Year's holiday, I will wrap a lot of red envelopes out, all of them are big red envelopes, why does Mr. Han want it?" ”
Han Lin laughed: "Then if I want you to give me a red envelope now, how can you give it to me?" ”
"Then I can only transfer money to you, what's the matter, Mr. Han's so-called amazing promotion plan is like this?"
Niu Tao's eyes suddenly flashed with a thick glint of disappointment.
"No, you shouldn't transfer money to me, you should make a new feature on Zhifubao, it's called the red envelope function, you can send me a red envelope, or you can put a red envelope there, so that many people can grab it together!"
Han Lin smiled, with a hint of temptation in his tone: "For example, if you put 100 million cash red envelopes there now, let all Fubao users grab it together, guess what will an ordinary person do when he hears that someone will give money for nothing like this?" ”
"I'm sure to download a branch of Fubao to register and grab it together!"
Niu Tao's face changed suddenly, and he began to understand what Han Lin meant.
"Yes, you put 100 million yuan out a day, and the number of winners is set to 1 million, which is not less, 100 yuan per person, for ten days, and it will only cost 1 billion, but guess how much your registered users will increase?"
Han Lin asked with a smile.
Niu Tao slapped the table: "I feel that everyone in the whole Dragon Kingdom has registered an account!" ”
"It's an exaggeration in the whole dragon country, but I feel that it is not difficult for people with mobile phones to register a fortune."
Han Lin said with a faint smile.
Niu Tao was excited.
Why didn't he think of such a good idea, anyway, it costs money to promote Zhifubao, why can't he give up the advertisements on TV, advertisements on the Internet, community elevators and other advertisements everywhere, and then give the money saved directly to users?
One million people win the lottery every day, one hundred dollars each.
A hundred dollars is not a small amount.
Especially when this money is given to you by someone else for free, you will feel that you have drawn a hundred dollars, it is like you have earned 10,000 yuan!
When the time comes, there will be more people who will actively download Zhifubao and use Zhifubao, and there will definitely be more to a certain level.
With the interest promotion plan that Han Lin said before, it is strange that the users of Zhifubao do not soar!
The more Niu Tao thought about it, the more excited he became, he felt that he had made the right bet this time, Han Lin really didn't disappoint him, this kid's promotion plan was definitely at the level of Wang Bang.
If he doesn't give Fubao this promotion plan, but gives other payment tools, such as a certain Futong payment tool.
I believe that with the help of a certain Futong's social attributes, their user speed will grow faster, and when the time comes, Zhi Fubao will not say that he will be completely killed, but I am afraid that it will be difficult to get out of Taobao.
When the time comes, when I look up and look outside, it is all the enemy's territory, and Taobao can only tremble in his own territory.
Even the development of Taobao will be hindered.
It's so dangerous, but fortunately I agreed to Han Lin's request!
Niu Tao couldn't help wiping the sweat on his head, and then he was ready to call his subordinates in, he was going to hold a conference, and he wanted to put the promotion plan he heard from Han Lin today on the table to discuss it carefully, and then immediately come up with a feasible plan, which will be put into the market the day after tomorrow at the latest.
Han Lin was in a hurry, he was more anxious than Han Lin.
Such a good plan, once the time drags on, it is very likely to be stolen by commercial espionage, and when the time comes, others will take it out before him, and the scene will be a little embarrassing!
But just as he picked up the phone, he suddenly found a very big problem.
So he hurriedly put down the phone on the desk, and at the same time picked up the mobile phone that was still talking to Han Lin, and said eagerly: "No, Mr. Han, I found that there is a very major bug in this promotion plan!" ”
BUG is what people often call vulnerability.
Hearing this, Han Lin immediately smiled and said, "What a loophole, you say." ”
"We have attracted so many users by throwing money, but it can only increase the number of our users and the number of registered users, which does not mean that our active users will increase significantly!"
Niu Tao said suspiciously.
Registered users and active users are two different concepts.
How big is the gap between these two concepts, for example, Zhifubao, in 12 years, the number of registered users reached more than 600 million, but the active users were only more than 100 million.
How fat a registered user is, you will understand that it is not a joke for one person to take several numbers.
And the number of registered users is just a story, active users are your real strength, and it is useless to keep piling up the number of registered users in the sky, it is actually useless, it is a bubble, and it will burst as soon as you poke it.
The real value is the number of active users!
"Hahaha, I thought you wouldn't find out about this!"
Hearing this, Han Lin immediately burst out laughing.
For some reason, hearing Han Lin's confident smile, Niu Tao's heart immediately stabilized, and he hurriedly sat up straight, ready to listen to Han Lin's solution.
"It's very simple to convert registered users into active users, and that is to force them to spend money!"
The corners of Han Lin's mouth hooked.
"Forcing people to spend money? I feel like it's easier to force people to hang themselves! Niu Tao has always been humorous.
"That's still easier to force people to spend money, just follow up on the promotion plan we just said, after each person gets a red envelope reward of 100 yuan, I didn't say that this 100 yuan, all of it must be deposited into his balance, so that he can transfer it away at any time!"
Han Lin said with a smile.
Hearing this, Niu Tao's eyes flashed, but soon, he suddenly realized, and then couldn't help blurting out: "You mean vouchers!" ”