Ding Dong, An Manman glanced at his mobile phone, it was the news of a friend's application, and when he opened it, it turned out to be Jensen of Luozhou Junhua Construction Company.

I plan to contact Jensen to make an appointment in the next two days to further communicate their company's positioning, design concept, and preliminary marketing ideas for the Wanshi Real Estate project.

An Manman opened WeChat, agreed to the friend application, and remarked in Jensen's relevant information: The person in charge of the Wanshi project of Luozhou Junhua Construction Company.

"[emoji: smiling face] Good morning!"

"Good morning!"

An Man thought for a moment and continued typing.

"I just wanted to contact you, about the positioning of this project, as well as your design concept, I want to communicate with you again."

"Yes, you can see when it's convenient."

"Otherwise, I'll sort it out today, and we'll be about 10 o'clock tomorrow morning."

"Yes, there's no problem on my side. If the location is this time, let's go to the vicinity of our company, our company has a project office space, which happens to be idle recently, not far from your company. ”

"Yes~"

"Okay, I'll send you the address in a moment!"

"Okay [emoji: smiling face]"

"[Emoticons: smiling face]"

······

After making an appointment with Jenson to communicate with the plan at 10 o'clock tomorrow, An Man put down his mobile phone and used the computer to send a message in the department group:

"[Expression: Speaker] Partners, sort out the relevant information about the Wanshi real estate project last time, and hold a small meeting to report on the work!"

"Okay [emote: obedience]"

"Roger!"

"[Emoji: yes!]"

After the personnel arrived, An Manman asked the partners to make a summary report on the preliminary idea according to the suggestions she gave last time, and after the optimization and sorting, the team colleagues agreed that the audience of Wanshi Real Estate must be the main force of young people in the future, so the program was initially integrated, according to the ideas of young people now, popular housing must be the core demand, so under the focus of livable housing, strengthen the concept of life aesthetics of residential services.

An Manman initially felt that this proposal was very good.

Then carefully discuss with you the current situation of this project, located in Beihai District, the convenience of the airport and transportation will be a major driving advantage, so the future prospects are great, and now most of the houses in the urban area of Luozhou City have higher housing prices, and mainly small units, and entertainment facilities are synchronized, and indeed, this is the mainstream market demand.

······

At the same time, An Manman looked at the project information left by Jensen's company, which only had some text introductions, real renderings, etc., from some red dots on the data, and some black annotations, it can be seen that this information has been translated by An Manman very skillfully.

An Man thought for a moment and locked on the key information.

Finally, she pursed her lips and said thoughtfully to the team:

"I think the proposal just now is very good, and from our current grasp of this project, I think we can integrate it into two directions, one direction is to strengthen the concept of life aesthetics of residential services under the focus of livable housing, which can be used from the perspective of user living, with the main advantages of house type..."

An Man paused for a moment, brushing the strands of hair on his forehead that almost blocked his vision:

Another direction is to start from the design concept of this project, focusing on highlighting the advantages of the project and the same frequency values of the audience, such as the convenient needs of young people in the future for retirement, education, and life. As for the content of the design concept, I will also talk to Mr. Jian again, Lili, you can search for relevant materials for reference! ”

"Sister An, your two angles are very good, I'll sort them out in a while."

Xu Qian of the department looked at Sister An with admiring eyes, and gave a thumbs up and praise~

In addition, regarding the positioning of the name of the project, everyone also began to actively think about suggestions, and finally there were three names with high votes, namely: [Eternal City Light], which means that this project will be a new highlight of the future city.

In the same way, [Wanshi Huanyu Era] is also a project name that everyone thinks is more imposing, which can demonstrate the strength of Wanshi Group. Finally, there are some colleagues who feel that [Wanshi Yunding Huafu] has the beauty of the North Sea of Clouds and the momentum of Dinghua Mansion, which is both poetic and courageous, and can be considered.

After thinking about it, An Manman finally decided: [Wanshi Huanyu Era] and [Wanshi Yunding Huafu] as the choice of two names.

"The name is to be decided, so what else do you have to add?"

"Not for the time being..."

"I don't have it anymore..."

"Then, Lili, Xiaocao, you can find more relevant information and cases on these two plans." An Manman pointed to the two of them to assign tasks.

"Xiaobo, you ask the members of your group to also come up with a sketch of the publicity and display effect, so that we can feel it intuitively!"

Then An Manman glanced at Shi Xiaobo and continued to add.

"Okay!"

"Well, Sister An!"

"Okay, Sister An!"

······

An Manman, Shi Xiaobo, Xu Qian, Xiaocao, Lili and others came to the place Jensen said: [Zhongxi] 601.

"Everyone can use it, and the name is quite interesting." An Manman thought, the key is that this place is not far from her company, but a little closer to her home.

An Man called Jensen and said that he had arrived, and Jensen hurriedly came out to greet the group, beckoning An Man and her colleagues to go in.

"Morning!"

"Morning!"

"Morning! Mr. Jane! ”

"Good morning, everyone!"

"This is a project office space of our company, usually when we have a project, we will work here, and it is more convenient to park and shop and dine nearby, I will take you to visit."

"Wow, that's bright!"

"Much more spacious than our office, haha."

"The view from outside is also very nice."

Everyone looked around for a while.

"Ann is always good!" Zhao Dali saw An Manman coming over and hurriedly said hello!

An Man smiled and responded: "Thank you!" ”

"It's a nice environment, and there's an open-air central garden, so you can rest and relax when you're tired from work! At the same time, there will also be snacks and snacks here, so you can replenish your physical strength when you are tired from work~~~"

Jensen introduced and An Manman responded with a smile while visiting.

"There are often people working here, so it's quite clean, and I arranged for my aunt to clean it yesterday."

Jenson said as he walked, one hand in his trouser pocket and the other pointing around the office:

"In the future, there will be a lot of communication and collaboration in our project, so this place can be used as a joint office for the Wanshi real estate project, what do you think? In this way, it is more convenient and efficient for the two sides to discuss and communicate. ”

An Manman also glanced around, his expression was calm, and he responded with a smile:

"Indeed, there are quite a lot of things to do next, and there are more things that need to be finalized by both parties, and co-working is indeed more efficient!"

Then, seeing that his colleagues were also visiting everywhere, talking and laughing, An Man raised a little decibel and shouted:

"Because in the next few months, we will discuss the cooperation with Luozhou Junhua Construction Company on the Wanshi project, so during this time, we will work here if we have needs!"

"There are also snacks and snacks~" An Manman continued to add, with an expression of giving you benefits.

"Wow, don't you have to go back to the company?" Lili said in surprise.

"Can I get dim sum when I'm hungry?"

"Yes".

Everyone was a little excited and happy, and then found a place under Zhao Dali's arrangement and began to get acquainted with each other.

Soon, the colleagues of the two companies became familiar with each other, and An Manman began to enter his own intense work rhythm.

······

I planned to exchange some of his design ideas with Jensen, but I happened to meet Jensen for a meeting at his own company headquarters in the past two days, and An Manman had to make a preliminary idea according to his own ideas, and let their respective teams sort out the relevant information and cases for her according to the two marketing plans...

She sat on the desk, thinking for a while, opening the computer to search for the web, typing on the keyboard for a while, and turning around from time to time to look at the initial effect plan of each project team, communicating and pointing, especially focusing on the selling point of the project.

The progress of An Manman's side is still relatively smooth, and Zhao Dali will often come over to ask if he wants to help.

"Mr. An! This is the coffee that Brother Jian ordered for everyone, and everyone has worked hard in the past two days. ”

Zhao Dali and his colleagues carried several coffee bags and took out the coffee inside and distributed them to everyone one by one.

An Man smiled and took the coffee:

"Thank you! Thank you too much! Just call me Sister An! ”

Zhao Dali responded with a smile, and continued to add to An Manman:

"Brother Jian will come back tomorrow, the specific situation, you will communicate when the time comes~"

"Okay! No problem! ”

An Man drank a cup of coffee, stood up and walked towards the central garden, the work intensity of the past two days was relatively high, to relax and stretch.

The central garden is an open-air floor recreation area, standing here just to see the tallest building in Luoju City, the prosperity of Luozhou City in full view, An Man Man smiled and looked into the distance, feeling the present time and the present self.

······

Sure enough, the next day Jenson came back, he said hello to everyone, and went straight to Anmanman.

"Mr. An! Sorry, sorry! The company has a temporary meeting, so is it convenient for you to communicate your plan and marketing plan? ”

Jensen calmly and succinctly expressed his work needs.

"Yes, we'll see you in the office later!"

An Man looked at Jenson and responded with a smile!

An Manman originally wanted to listen to Jensen's design concept first, and Jensen felt that he could listen to An Manman's idea first, after all, the materials had been prepared, so An Manman gave a brief explanation to Jensen about the unilateral positioning and ideas that had been preliminarily sorted out by the team in the past few days.

In terms of positioning, according to the preliminary understanding, An Manman recommended [Wanshi Huanyu Times] to highlight the strength of Wanshi Group and the grand goal of building the project into a new home in the city. In addition, [Wanshi Yunding Huafu] is based on the beauty of the North Sea with clouds and the trend of Dinghua Mansion to locate the geographical advantages of Beihai District.

Jensen looked at [Wanshi Huanyu Era] and [Wanshi Yunding Huafu] and felt that the names were quite good, but he felt that the taste was a little less.

In addition, An Manman also briefly explained the two marketing concepts, one is to counter the current hot marketing gimmick, focusing on livable housing, from the perspective of user living, future needs, etc., the main promotion of the concept of humanistic life aesthetics; Another direction is to start from the design concept of this project, focusing on highlighting the advantages of the project and the same frequency values of the audience, but as for this value, she is not particularly clear and needs to be explained by Jensen.

After all, it is feasible to determine the positioning first, and then talk about the marketing plan.

······

In order to better help An Man better understand the renderings and the actual project, as well as the concept of Jenson's design, he decided to take An Man Man to explore on the spot.

"In this way, you can see when it is convenient, I will take you to this project site for a field trip, so that you will have a practical understanding of some concepts and feelings about this project!"

As a real estate marketing planner for so many years, An Man deeply knows how to determine the marketing direction of a real estate project just by imagination, she does need to actually feel it, regard herself as an audience, and think about the value explosion point in marketing from a different angle, how is the audience psychologically acceptable, and they will be willing to pay.

"Yes, you can see when it's convenient for you."

An responded to Jenson with a smile, without any expression of refusal.

"Tomorrow is Saturday, so will it be convenient for you tomorrow?"

"Yes!"

"Then where is your house, I'll drive over and pick you up."

Hearing Jensen say that she was going to pick it up, she was a little reluctant to let the boy pick it up, after all, she didn't like to let the boy pick it up and send it around, and she was stunned for a while.

"Well, no. No. You give me an address, and I'll wait for you there! ”

"Well, the site of this project is a bit far away, in Beihai District, it takes more than 2 hours to drive, so, I'll pick you up, let's leave early and return early, what do you think?"

"Well, okay, then or, you wait for me at the intersection of Wutong Road."

"Okay, tomorrow morning at 8 o'clock."

"Okay, see you tomorrow!"

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