Chapter 44: This performance is too good?

From mid to late October, the second phase of the project marketing of [Wanshi Yunding Villa] was officially launched and promoted, and after more than half a month of marketing promotion, from the preliminary point of view of the data and visits, the effect is okay.

From time to time, various departments have adjusted the content and method of publicity according to the data flow of online and offline feedback, so that this publicity can achieve a better paving effect.

This wave of formation, in Luozhou City can be regarded as an unprecedented grand, the streets and alleys can be seen Wanshi Group [Wanshi Yunding Villa] and Shida shopping mall joint event posters, from roadside stop signs, bus stops, body advertising, in-car advertising, including Luozhou City's offline media resources, TV resources, are exposing the grand occasion of the event at this time.

At the same time, the promotion of online platforms, from Weibo, a large wave of operations has also attracted young people to discuss and forward, and the experience of online AI games can be said to have won full applause for this marketing campaign.

In addition to Mercedes-Benz BMW cars, there are even 6 sets of 4 rooms and 2 sets of 3 rooms that have been opened as grand prizes waiting for everyone, in addition to cars and houses. As long as there is participation, all brands of large and small brands in the STADD mall have unequal preferential activities, which are fully encircled.

Forward and share, invite to participate, PK competition, layer by layer, AI roaming interaction... The integration of a variety of ways allows prospective customers to understand the absolute advantages and highlights of the [Wanshi Yunding Villa] project, and at the same time, they can also simulate the future life scene of home and education, and the happiness of the three generations can be reproduced.

At the same time, this 4-room plus push also has an ingenious design, that is, the big house and the small house, that is, Jensen, as the chief architectural engineer, when designing the house, considering that some young people like to live with the elderly, but some also like the two-person world, and the big house and the small house, you can meet the needs of the two-person world at the same time, the sea can meet the needs of parents and children. The big house and the small house can enter the house independently, and they can be connected with a door in the middle, which can be said to be exhausted.

Using AI to see and buy houses, and using games to participate in the experience and earn discounts, this kind of marketing can be called a classic.

······

On November 11, the second phase of the 4-room [Wanshi Yunding Villa] was officially opened for pre-sale.

An Manman and his colleagues in the department were busy assisting at the scene.

It is not only the major cooperative companies that have been looking forward to this day for this marketing effort, but also many groups in Luozhou who are interested in looking at and buying houses, some young people want to buy for themselves, and some elderly people want to buy for their children.

In order to avoid the danger of crowding in the opening days, An Manman has already asked Xu Qian to complete the online viewing and buying experience while synchronizing the development of AI game experience with the game company, so that after the opening, the intended customers can view, choose, and buy houses anytime and anywhere, and finally, when signing the contract and making the advance payment, they can go to the marketing center to handle it in person.

Due to this unprecedented discount and the promotion of Luozhou City, the portrait of the intended group is wider than the previous market survey, and the opening is all buyers who go to the site to make advance payments.

······

The communication data of AI games in the previous warm-up period has reached 6.758 million times of dissemination and sharing, and the number of participants is 936,000, which shows the excellent help of this AI game.

Originally, Roy, a well-known local supporter in Luozhou City, was invited to host some interactive performances on the periphery of the Star Mall, but due to the obvious data disseminated, LRO Advertising decided to temporarily cancel this link the day before the opening and directly use AI games for on-site interactive experience.

······

In just one day of opening, more than 3,000 customers handled the prepaid business of house purchase on site, 60% of the transactions were added to 4 houses, and the total amount of contracted house purchases reached 258 million yuan.

At the same time, due to the joint activities of the real estate project and the World Shopping Mall, the World Shopping Center has brought exposure and traffic, only on the opening day, in addition to the crowds of the sales center on the first floor, the major floors of the World Shopping Mall brand stores are also full, opened at 9 o'clock on the same day, until 2:00 in the morning, the total number of visitors to the World Shopping Center reached 108,400 person-times, and many brand counters in the World Shopping Center were snapped up and sold out.

This is quite an amazing, if not quite remarkable achievement!

······

The next day, the major news media in the city of Luoyang began to report on the event.

All the previous real estate projects in Luozhou City, most of them are hotel-style residences, or complex real estate, and the focus is also on service and entertainment direction, such as [Wanshi Yunding Villa], which is not very entertaining, and can even be said to be a typical pension type of real estate, actually from the perspective of natural livability and educational future.

And in the second phase of marketing, the integration of AI games as a cross-industry marketing method not only made other real estate developers in Luozhou shine, but also made other walks of life learn from it.

······

The next day, all the 4-bedroom houses added to the second phase of the [Wanshi Yunding Villa] project were sold.

Yes, that's right! All 4 rooms were sold the next day!

The original 3 rooms are also sold.

Sell Xin!

This is a big news in the real estate industry of Luozhou City in recent years!

In addition to the media newspapers, major local TV stations have also begun to rush to report!

"Luozhou City's Explosive Real Estate [Wanshi Yunding Villa] Sold within 2 days··· 》

"Look at how this awesome advertising company gets the general public to buy houses... 》

Explosion! 3 bedrooms, 4 bedrooms, all sold within 2 days, what kind of god operation is this! 》

······

In short, the major news media began to exaggerate without concealment, and said that the LRO advertisement and the real estate project of Wanshi Group were amazing!

As one of the top advertising agencies in Los Angeles, LRO Advertising has once again been pushed to a boom in marketing strength, some people say that LRO Advertising is the leader in the marketing industry, and some people say that as long as you cooperate with LRO Advertising, there is no project that cannot be done.

At the same time, with the help of the real estate project of [Wanshi Yunding Villa], Wanshi Group has successfully entered the real estate circle, especially in Beihai District, which has attracted the unanimous pursuit of the market!

······

The media coverage has pushed this marketing event into a craze!

And Wanshi Group is even more lively, in the name of thank-you cocktail party to launch a wave of climactic operations!

It is no wonder that Wanshi Group has the strength, has the news breaking point, and still understands public relations marketing!

······

Wanshi Group is very satisfied with the project performance of [Wanshi Yunding Villa] developed and marketed in cooperation with Luozhou Construction Company and LRO Advertising Company, and will hold a project appreciation reception on November 18.

In order to celebrate the achievements of this achievement, it will also announce the next big move of Wanshi Group.

As the future successor of Wanshi Group, Shi Xiaobo will represent the first time that Wanshi Group will appear in the public eye as Shi Gongzi.

On November 18th, it happened to be a Thursday, and the Wanshi Group Project Appreciation Reception was held in the conference hall on the first floor of the largest hotel in Luozhou City.

On the day of the meeting, in addition to the major media in Luozhou, there were also some well-known local celebrity bloggers, and even other real estate giants in Luozhou, cross-industry business owners and so on.

Peer companies want to learn from the successful experience of Wanshi Group, and many enterprises in other industries also want to use this appreciation meeting to link to Wanshi Group.

And those media are waiting to be the first to break the news of the latest developments of Wanshi Group, a giant enterprise in Luozhou City, so as to win better attention from the citizens of Luozhou.

······

An Manman had always refused to participate in this thank-you reception, but Mr. Dai and Wanshi Group both believed that she was the hero of the success of this project and must participate.

Therefore, An Manman had to attend the event on behalf of the LRO advertising agency responsible for the marketing planning of the project, and this was a public appreciation event, so it was obvious that he had to dress more solemnly.

An Manman wore a white A-line skirt with yarn, with sleeve design, simple and generous, the neckline is not low, but An Manman's collarbone is just visible, and the skirt is neither long nor short, which is just enough to make the thin An Manman look gentle and gentle.

At the same time, An Manman put down the previous high ponytail and tied a low ponytail instead, and some broken hair fell next to his cheeks, looking calm and moving, coupled with exquisite and fresh makeup, An Manman looked like a different kind of quiet beauty.

Jenson, on behalf of the project's chief project engineer, was still handsome as usual, with a light blue shirt, a dark suit, and a burgundy tie.

······

The thank-you reception is about to begin.

The guest reporters also arrived one after another, and Shi Xiaobo wandered around the crowd, looking for An Manman.

Finally, Shi Xiaobo found An Manman in the corner, seeing An Manman so solemn and beautiful today, Shi Xiaobo's heart was full of love, and he stepped forward to say hello to An Manman with a smile, and at the same time, Jenson not far away was watching this scene.

The first time Jensen saw such an An Manman, he was naturally excited, and he didn't have time to say hello yet.

An Manman didn't say much to Shi Xiaobo, just responded politely.

Duang~ The thank-you reception officially began.

The audience fell silent, and after the host greeted everyone, he livened up the atmosphere and invited Shi Gongzi of Wanshi Group to speak.

Shi Gongzi politely came to the stage, glanced at everyone with a smile, fixed his eyes on An Manman's body, paused for a while, and then, Shi Xiaobo naturally began to speak:

"Thank you to all of you who are here today! Since the establishment of our Wanshi Group, all the achievements have been made by everyone······"

Although Xiao Bo usually looks cool and handsome, on an occasion like today, he is not nervous at all, but has the courage of the future heir of Wanshi Group.

An Man Man and Jensen saw each other in the crowd and smiled at each other.

Shi Xiaobo slowly spoke:

"[Wanshi Yunding Villa] is the first time that we Wanshi Group has entered the real estate circle, through this project, we have achieved very good results, it can be said that the real estate circle in Beihai District, we have gained a firm foothold, ready to exert force.

We are very grateful to Luozhou Junhua Construction Company for the efforts made by our project from the design and construction to the present, without Luozhou Junhua Construction Company, the [Wanshi Yunding Villa] project will not be accepted and recognized by the majority of Luozhou citizens.

At the same time, we would also like to thank LRO Advertising Agency, it is because of the efforts and surprise planning of the real estate marketing department of LRO Advertising Agency, from the first phase to the second phase, constantly looking for new marketing breakthroughs, we have our [Wanshi Yunding Villa] one-day sales of 60%, two-day sales of Xin, we are grateful to LRO Advertising Agency. ”

There was a round of applause from below, and Shi Xiaobo continued to add:

"Next, we Wanshi Group will formally establish Wanshi Real Estate Development Co., Ltd., set up its own design and marketing team, and at the same time, we have spent 130 million yuan to auction part of the residential construction land in Beihai District and Shanhai District······"

Shi Xiaobo continued to tell the major media and enterprises about the development plan of Wanshi Group.

At this time, An Manman received a strange phone call.

······

Literary Network