The pre-sale of the first phase of the project is about to come to an end, through the early explosion point marketing, the advantages of the project will be conveyed to the eyes of accurate customers through a variety of channels, combined with a series of marketing behaviors to promote accurate customers to pay for strong purchase discounts and on-site viewing experience, the project has been opened since the pre-sale, a total of 15,000 people have visited the sales center in 18 days, with a transaction of 80 million, and the sold houses account for 60% of the total sold houses, which is for Wanshi Group and the LRO company where An Man is located, all of which can be regarded as a beautiful opening formation.

But in many cases, the excitement of the initial scene often makes the follow-up project marketing fall into a bottleneck...

······

After all, there are still 40% of the houses for sale in the first phase of the project, and the number of 4-room houses in the second phase is 20% more on the basis of the first phase of the house, which means that in order to realize that the Wanshi Group wants to seize the real estate market in Beihai District through the [Wanshi Yunding Villa] project, the LRO advertising company in charge of An Man Man will face greater pressure.

······

Although last time in the hotel, I accidentally met my first love Ye Haoxing, which made An Manman a little surprised, but An Manman thought: People who have passed, why distract themselves again, as long as the two people don't intersect again, not to mention that the main work now is to find new marketing breakthroughs and prepare for the second phase of the project.

······

An Manman returned to work at LRO, and the marketing data fed back by the sales center had already been sorted out and placed on An Manman's work desk.

As usual, An Manman sat in his position, looked at the marketing data over and over again, circled some data, and constantly flipped through various website materials to supplement the data...

When I put into work, time is always so fast, when lunch time comes, colleagues are invited to go to the restaurant on the first floor of the building to eat, Xu Qian saw that An Manman was still busy, and took the initiative to come over to say hello:

"Let's go! Sister An, let's go to dinner together..."

An Manman came to his senses at this time, looked at the time, it was already 12:15, and said to Xu Qian with a smile:

"Oh, time flies!"

Then he left the company with Xu Qian and prepared to go downstairs.

On the way, Xu Qian muttered quietly:

"Sister An, are you okay? Last week at the hotel, I saw that you were not in a good mood..."

Xu Qian didn't ask, but when she asked, she realized that her embarrassing scene was seen by many colleagues in the department, and everyone seemed to be normal, but it seemed that her eyes were a little more curious and worried.

An Man didn't know how to answer, so he replied with a smile:

"I'm fine, no, just look at my work status."

"Also, you have too many things, where do you have the heart to think about those..."

An Manman smiled and replied simply:

"Thank you for your concern!"

Sure enough, the people who eat melons still like gossip, but fortunately, An Manman has worked for so many years, and she can still hold on to these little things, so as not to affect her work.

······

During work hours in the afternoon, An Manman put the sorted data aside temporarily, turned on the computer and sent a notice in the department group:

"[Emoji: Notice] Friends, pay attention, 30 minutes later, we will have a meeting in the conference room to summarize the marketing situation of [Wanshi Yunding Villa], and by the way, discuss the marketing plan of the second phase..."

"[Expression: sleepy] Okay..."

"Okay..."

"Thank you, Sister An..."

"I'm also [expression: sleepy]..."

······

Everyone came to the conference room one after another, and at this time, An Manman was already waiting for everyone with full energy, seeing that everyone's state had not yet been adjusted, An Manman cleared his throat:

"I ordered coffee for everyone, and Xu Qian sent a hair to everyone..."

Then he motioned to Xu Qian to come over with his hand to help, and An Manman added:

"Everyone adjusts, and we're going to have a meeting."

"Okay, thank you, Sister An..."

"Thank you, Sister An..."

"Love you, Sister An..."

······

Colleagues took the coffee one by one, and those who were still sleepy also consciously shrugged their shoulders, stretched and stretched, and entered the meeting state one after another.

An Manman was the first to express his opinion:

"Everyone has seen the marketing data they have on hand about [Wanshi Yunding Villa], right?"

Some of the colleagues below answered, some nodded in acquiescence, and looked at An Manman with a pair of eyes, as if waiting for An Manman to continue.

"There are several waves of dynamic changes in this marketing data, have you noticed?"

An Man paused for a while, took out the data he had circled and marked, and pointed it out to everyone:

"The reason for these dynamic changes is due to the adjustment of some of our subsequent marketing channels and advertising copy, including the addition of some new advertising positions that have not had time to seize before... Here I have asked Lili to sort out two channels and copywriting data with relatively good and relatively poor readings, clicks, and feedback, so you can compare them. ”

Subsequently, Lili sent the relevant information to various partners, and everyone began to discuss:

"Well, these channels that have no effect will no longer cooperate in the next issue and will be withdrawn directly."

"From this marketing data, it can be seen that our publicity effect in the early stage is relatively good, and the transaction conversion rate of visiting customers is relatively high, indicating that our on-site discount and customer experience are still relatively good..."

An Man Man nodded:

"Well, this one is more obvious in the data..."

Department Xiao Zhou stood up and put forward his own suggestions:

"Sister An, the first phase is mainly 3 rooms, and the second phase is 4 rooms, in terms of copywriting and design, we may have to change our thinking..."

Xiao Zhou put forward the second topic of An Manman's meeting, so An Manman took over the topic and added:

"Xiao Zhou just said very well, our second phase is 4 rooms to push, at present, Wanshi Group and Mr. Jian here to give us the information is to hope to start the second phase of the marketing plan as soon as possible, and this is also the issue we need to focus on in today's meeting... So, let me first let you have an understanding of the data of the first phase of pre-sale, so that we can have a better pertinence when we pursue the second phase..."

···

"Sister An, in addition to the difference between the first and second phases of the room, I think the needs of customers will also change, and the portrait of accurate users will naturally be adjusted, so the market research should be conducted again, right?"

An Manman looked at his colleague's suggestion, agreed very much, and replied with a smile:

"It's necessary, you're responsible for this..."

···

Everyone is discussing word by word, but for An Manman, the core pressure is how to find a breakthrough, so An Manman patiently listened to everyone's suggestions and found that there was still no practical and effective pursuit effect, so he threw out his worries:

"According to the data fed back from the sales center, there are still 40% of the houses for sale in the first phase of the project, and the number of 4-bedroom houses in the second phase is 20% more on the basis of the first phase of the house, which means that we have to find a breakthrough..."

Lili stood up and made a suggestion of her own:

"Sister An, the data just now can reflect that our conversion rate is good, does that mean that we can bind the first and second phases to marketing? For example, we assisted in the addition of 4 rooms this time, but the sales of 3 rooms were used as an auxiliary to meet the needs of different families... Therefore, it can be strengthened in terms of preferential strength and customer experience..."

An Manman agreed:

"Well, I agree with this, and this time Wanshi Shopping Mall is going to jointly hold an event, and the discount is certain, but we have to give customers a different feeling, and we can't make customers feel that our marketing methods are too thin..."

"Last time, we had a very good AI experience."

······

The whole meeting was very hotly discussed, and everyone put forward their own suggestions and ideas, and after An Man arranged the relevant work, he watched everyone leave the office one after another and walk back to their positions.

An Manman thought: Although the breakthrough has not yet been found, and the pressure on her body is still very great, but seeing the enthusiasm of the team, she believes that there will be a good way to break the point in the pursuit of marketing...

······

Just as An Man was thinking about how to explode marketing, Jensen sent a WeChat message.

Ding~Ding~Ding~

"[Expression: smiles] Are you busy?"

"It's okay, I just finished the meeting..."

"Discuss chasing marketing?"

"Well, I guessed so accurate..."

An Manman then received a link from Jensen, and the title reads: New Field Marketing Learning Exchange Meeting of International Technology Experts.

An Manman didn't open it, but sent one to Jensen with doubts:

"[expression: confused]?"

"When the first phase of our project was pre-sold, didn't you add an AI experience? I thought this was a good point at the time, and then I have been paying attention to the AI field, and it just so happens that our first phase of marketing customers have responded very well, so I think we can learn from the second phase of marketing pursuit...

An Manman opened the link and browsed the relevant information, which turned out to be an exchange meeting on the cross-border application and learning of AI technology.

The seminar was a case study on how to use AI technology for cross-border marketing, and it was also the first foreign exchange and sharing meeting to integrate new technologies.

The venue of the exchange meeting is in Kyoto City, and the study time is from July 18th to July 22nd, 4 days and 3 nights, and the cost is 12,888 yuan/person.

But there are no more tickets left... There are no more tickets left...

Looking at the front of Anmanman, who was quite excited, saw that there were no remaining tickets, and suddenly felt a little lost.

At this time, Jenson sent a message:

"This event was recommended by a friend when I was paying attention to the AI field, and the tickets were more popular, and my friend booked two tickets for me, you see, do you want to go and see it together..."

An Man hesitated for a moment and replied to Jensen:

''I'll take a look at the work arrangement...''