Go to the movies and go.

After making the decision to go to the movies, Li Xiao drove a luxurious sports car from the garage, and drove his parents and brother towards the center of Ancheng City at a galloping speed.

It seemed to herald the arrival of the New Year, when Li Xiao saw the halfway point, the weather suddenly became cold, and then, from the dark sky, there was also goose feather snow, and after a while, a shallow layer of silver frost was spread on the ground.

"It's snowing." Li Bin looked at the snow floating in the sky and piled up on the ground, and couldn't help but sigh.

It's just that this sudden heavy snowfall not only did not bring trouble, but made people feel extremely surprised.

In such a university, many people ran to the neighborhood and the street, facing the wind and snow, cheering and playing, or building a small snowman, or a few people got up together to have a snowball fight.

About a quarter of an hour later, Li Xiao drove to a stop at the entrance of the theater in Anseong.

Anyang Cinema, because of the relationship between Ancheng Film and Television City, is not only one of the largest cinemas in the entire K Province, but also usually used as the venue for the premiere of some film and television dramas.

Although it is snowing heavily, it still does not stop people's enthusiasm for watching movies, under the embellishment of brilliant and festive neon lights, the movie theater is bustling and crowded, there are old people, children, and many young people who come in groups to watch the movie, at this moment, it is also filled with an extremely lively atmosphere.

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Not only that, but there are also a lot of media squatting here, and they are still waiting for these first batch of people who have watched the Spring Festival movies to give them interviews.

After all, every year's Spring Festival, it can be said that it has become a major event reported by major media, first, watching movies, as a New Year's season, a kind of enduring entertainment, has become the focus of people's discussion, itself carries a lot of topicality.

The number of movies watched on each holiday will show a skyrocketing trend, which is also a time when directors and film studios must compete, and some film companies even do not hesitate to postpone the release of the film in order to be able to grab the holiday screenings.

What's more, it is such a golden season for the Spring Festival, it is no exaggeration to say that in this era when box office records are constantly being refreshed, every Spring Festival file will inevitably experience a fight at the box office, and maybe a new box office record will be born.

This year's Spring Festival file is even more so, with rich genres and variety, and more than a dozen new films are released at this moment.

This time, the competition in the Spring Festival stalls is fierce, especially compared to previous years, and it also contains a lot of highlights.

Among them, there are the famous comedy film director and star-studded comedy film "I'm going to like you", there is also a low-budget horror supernatural movie "Spiritual Grudge", and the return of gunfight films "Blood War" by the veteran director of Gang Island who began to promote the momentum very early, etc.

The films in this Spring Festival file include almost all types of movies, all-encompassing and varied, it can be said that everyone who comes to the theater can choose the type of film they like to watch from this.

And "Dragon Blade" filmed by Zhichuang Group, as a war film, is not so brilliant in this vast sea of films.

After all, in this one, except for a few old actors playing supporting roles, almost all of the starring roles are newcomers.

Some people, even freshmen who have just graduated from art school, and Zheng Qiang, as the leading actor, did not have any acting experience before playing Wang Jian, which can't help but make people question what his performance level is.

Moreover, in a period like the Spring Festival, everyone pays attention to having a happy New Year, a family reunion, and a festive atmosphere, so comedies like "I'm going to like you" directed by famous comedy directors, big productions, and big teams are undoubtedly the first choice for many people.

Because, this movie, from the moment the director, actors, and script are determined, it can be said that it has been labeled as a happy comedy.

Therefore, "I'm going to like you" is very dominant, and it is also the biggest hit in this Spring Festival, and other films, more or less, also have some comedy elements.

On the other hand, "Dragon Blade", because it is a war movie, so the topic is relatively heavy, of course, there are many young and middle-aged people who like to watch war movies, and they also have a certain amount of spending power, but these people are not the largest in the overall number of moviegoers.

On the other hand, the holographic image shooting technology launched by Zhichuang Technology, because it is the first time to use shooting in the film, so many people have doubts about whether its technology is mature, so some people are bound to wait and see for the time being, and wait until the successive film reviews come out before making a decision, many people will have such a mentality, and I have to say that this is also a factor that "Dragon Blade" will be resisted in the box office war.

Therefore, it is no wonder that in the early days of the announcement of "Dragon Blade", there were many people who were not optimistic, and even many people were waiting to see the jokes of Zhichuang Film and Television.

It's just that, no matter what, the topic of this Spring Festival stall and the box office battle can be said to be inevitable.

Who loses and who wins, who is high and who is low, between directors and directors, between leading actors and leading actors, and even between film companies, there will inevitably be communication and comparison, which is also a huge gimmick, and it is even more common in media reports, which is beyond doubt.

So, of course, they won't miss this opportunity, even in the cold wind and winter of heavy snow, they are still firmly squatting in the theater, waiting for the interview at midnight.

Li Xiao stepped out of the car, just glanced at it, and found Leng Xiaoxuan's figure in an inconspicuous corner at the entrance of the theater, I don't know if it was because I had waited for a long time, or because I remembered something, Leng Xiaoxuan was raising her head at this moment, staring at the snowflakes falling in the sky, in a daze.

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