Chapter 231: Sports Marketing
As a new type of cultural tourism city, Anseong attaches great importance to the construction of infrastructure, in addition to the Anseong film and television base with high production of film and television works every year, there are many sports venues. Pen "Fun" Pavilion www.biquge.info
In the streets and alleys, you can also see a lot of football goods stores, so the football sports culture of Anseong is also very strong, because there is a Gimcheon football stadium in Anseong, which is loved by many sports fans!
Jinquan Football Stadium covers an area of more than 40,000 square meters, and the audience can accommodate up to 30,000 people at the same time.
At this time, according to the agreement, Li Xiao had already driven to the front of the Jinquan Football Stadium, and saw a turbulent flow of people coming from all directions from a distance, and the swarming crowd was about to crowd the gate. There is a spectacular long queue outside the two ticket windows, and the scorching sun still can't stop people's enthusiasm for watching the game!
Hengda is recognized as one of the best football clubs in China, with strong funds and the introduction of strong foreign aid, the past two years have been like a rebirth, in the football field of frequent good news, but also won the AFC Champions League championship this honor, is a domestic strength and popularity of a team.
Senura is a football club of Eagle Gran, one of the teams in the Eagle Super League, which has won a total of 13 league titles since the club was founded, because it was originally founded by a group of Arsenal workers, so the team logo is a cannon, and Senura is also affectionately known as "The Gunners" by fans. "As a century-old team, it also has a high popularity in China.
The collision of these two teams naturally attracted the attention of many fans.
"Who do you think will win this match, Hengda and Moritura?"
"It's really hard to say, Hengda, as the top club in China, is now in the limelight, but Senura is also the leader of the world's top league, and the two teams have never played each other before, but I still support my big Hengda team!"
"The Senura team is also very good, their attacking routines are diverse, the short-pass penetration tactics are very effective, and Hengda needs to have good enough countermeasures to deal with it."
"Allah, this is an invitational tournament, it's more about performances and competitions, and if you really fight for bayonets, you have to go to the Club World Cup, but it will definitely be a good match."
Excited fans, friends came to watch the game, talked with relish, and were full of anticipation for this game.
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The parking apron in front of the venue was already full of cars, and it took Li Xiao a while to find an empty parking spot.
"Today's Gimcheon Football Stadium is really popular." Walking down from the car and witnessing this crowded scene, Li Xiao couldn't help but sigh truthfully.
In the past few days, he has been running at home and in the park, except for this, he is not going out of one door, not stepping out of the other door, cultivating quietly like a hermit, almost isolated from the outside world, if it weren't for Yang Linsheng's invitation, he really didn't know that there was such a game.
His eyes flickered and he could see that not far behind him were several men in civilian clothes, staring at him as if they were nonchalant.
Needless to say, this is naturally the eyeliner of the security team, but Li Xiao is not shy about it at all, and he looks generous, as if nothing has happened.
Because Yang Linsheng had already booked the box ticket in advance, Li Xiao avoided the crowded crowd after showing the QR code information on his mobile phone, and came to the box stand on the top floor of the east end of the football section through the wide VIP channel, and pushed open the door, Yang Linsheng had been waiting here for a long time, in addition to him, there were many familiar faces, most of them were the senior management of Xingheng Company, and they all stood up respectfully.
"Haha, Brother Li, I haven't seen you for a few days, and I look even more heroic." Seeing Li Xiao coming, Yang Linsheng quickly got up and stretched out his palm enthusiastically.
"Mr. Yang is also in high spirits." Li Xiao shook hands with him, said a faint greeting, and looked around, this box can be described as very luxurious, not only hanging a whole wall of broadcast LCD screens, serving delicious meals and tea, and setting up a billiard table, but also a separate sauna in the room, which means that you can steam the sauna enthusiastically while overlooking the entire green field from a high place.
This kind of high-end private box is priced in the tens of thousands per hour.
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It wasn't until Li Xiao sat down in front of the transparent window of the box that the others sat down one after another.
From this vantage point, you can look down from a commanding position and see almost any corner of the green pitch.
At this time, the Jinquan Football Stadium can really be described as a colorful flag display, the crowd is boiling, more than 30,000 spectators are full, many people deliberately wear the jersey of the team they support, the whole stadium is uproared into red and yellow, it is spectacular!
When the game really started, the players of Hengda Club and Senura Club led their caddies into the stadium to greet the fans.
The game was kicked off by the Hengda side, and the core player Zheng Zhi led the players and took the lead in attacking the opponent's goal.
The cheers in the audience rose wave after wave, everyone was fully engaged in it, and the media in the commentary seat also opened their throats and explained passionately.
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After greeting Yang Linsheng for a few words, Li Xiao looked at the other party and said in a good time: "Mr. Yang won't really be so leisurely this time, and specially invited me to watch the ball game, right?" ”
At this time, it is a critical period for the sales of Cool Dragon mobile phones to soar, and the strange thing is that Yang Linsheng did not sit at the headquarters of Xingheng, but came here to watch the football without incident, is he a fanatical fan who loves football like his life? Li Xiao really didn't believe this.
"Haha, I know that I can't hide it from Brother Li, if you look at the court again, there will definitely be unexpected discoveries." Yang Linsheng's eyes were dewy and authentic.
"Oh?" Li Xiao couldn't help but be stunned when he heard this, and when he looked down on the court again, after a while, he finally had a glimmer of enlightenment.
What he was paying attention to just now was mainly the delicacy on the green field, but he ignored the more than 30 billboard displays around it, and one-third of the billboards were impressively marked with the words and LOGO of the Cool Dragon brand!
Unexpectedly, the advertisement of Kulong mobile phone was hit on the football field.
At first glance, it seems incredible. Because communication IT products such as mobile phones, the more common publicity and marketing mode is still through TV programs, online networks, shop windows and other media methods. Advertising investment on football is relatively rare.
However, on the football field, the benefits of successful advertising are also huge.
For example, in the South Korea-Japan World Cup, the current ~ generation of cars spent 1.5 billion euros to become an official sponsor, and its sales in the United States increased by as much as 40% in the same year, and the brand recognition jumped from 32% to 67% in one fell swoop!
"According to the data, the people who watch the football game include a lot of groups, including students, civil servants, company employees, self-employed people, private business owners, etc., which are also the main marketing objects of Kulong mobile phone."
"It seems that Xingheng wants to use sports marketing." Li Xiao nodded, with a look of approval in his eyes, it seemed that cooperating with Xingheng was indeed a wise choice.
After the cool dragon mobile phone has been vigorously promoted and publicized, his next series of business plans can be implemented.
Just as he was about to speak, he suddenly felt the corners of his mouth tingle, and the familiar feeling of dizziness in his mind hit him again.
"Open the plane shuttle!"
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