Chapter 7 Brand Public Relations - Tang Niannian
Gu Lan was silent for a moment: "I have a friend who is mainly responsible for this aspect of business. She should be more familiar with this aspect than I am, do you need me to come to her and discuss it together? ”
"Good!"
Gulan nodded, then took out his phone.
A familiar dial was made.
After a simple negotiation.
Gu Lan put down his phone: "I have already made an appointment to come over, and I can come to the company in the afternoon!" ”
The so-called siege of Wei to save Zhao. In fact, it is very simple, and it is also used more often in public relations. It is to use other aspects to attract the attention of this aspect and make its own affairs less popular.
There is no way to do it.
"Hmm!" Lin Qing shook his head, things were much trickier than he imagined.
There are now a lot of bad reviews on the Internet, and the previous black history of Qingguo Technology has also been dug up little by little, including the problem of mobile phone quality control, and any flaws have been infinitely magnified.
"Don't think too much, the soldiers will block the water and cover the earth, you, your ex-girlfriend, your moves are not only stable, but also ruthless!" Gulan laughed, and then continued, "But you are the creator of the GOS, you should believe in all that you have created, and the truth will not be buried. ”
……
In the afternoon, it was nearly three o'clock.
Gulan's cell phone rang.
"Hello? You've arrived? Gulan hurriedly stood up: "Okay, I'll go down and pick you up." Well, no problem! ”
After finishing speaking, Gu Lan glanced at Lin Qing: "The rescuers are here." ”
Although Qingguo Technology also has its own public relations team, because of the size of the company, there is not much capital injection in this regard.
It didn't take long.
A man in a long red dress came to the office.
"Mr. Lin, hello ......" The man stretched out his hand, and smiled faintly at the corner of his mouth: "Tang Niannian!" ”
"Lin Qing!"
Lin Qing stood up and said with a smile: "Sit down and talk." ”
"Hmm." Tang Niannian sat on the sofa, and then habitually took out his notebook, and then continued: "I have already understood the affairs of your company, this is a crisis public relations, and my personal offer is not low!" ”
"To what extent can the impact be reduced?"
This is the question that Lin Qing is most concerned about.
Tang Niannian fell silent and raised his head: "I have a few questions to ask, you need to tell me honestly, and then I can answer your question." ”
Lin Qing nodded: "You say." ”
"Is this incident caused by your mobile phone or system?" Tang Niannian asked seriously.
Lin Qing shook his head: "Absolutely not, even if the mobile phone has other quality control problems, it will not cause burning, let alone cause such serious consequences." ”
"That is, are you sure this time is malicious marketing?" Tang Niannian's voice was very soft.
"That's right! I'm sure. ”
Lin Qing is naturally confident about this.
"Okay, second question, does the GOS really squeeze the hardware?"
It can be seen that Tang Niannian had done his homework before coming, and he was very familiar with several sensitive issues on the Internet.
"No, and I can guarantee that the GOS not only does not squeeze the hardware, but also optimizes it! Extend the life of your phone! Lin Qing said very seriously.
Tang Niannian heard this and nodded.
There was a hint of solemnity in his eyes.
"I understand, there are a few things that you need to do next, Mr. Lin!"
Tang Niannian's voice was very soft.
However, there was a hint of unmistakable tone in the words.
Immediately afterwards, several requests were made.
After Lin Qing heard this, he was impressed by Tang Niannian in front of him, professional is professional. In just a few sentences, a line of thought was sorted out.
It makes what was already a very tricky problem become very simple in an instant.
If we continue to proceed according to this, perhaps in the shortest possible time, the problem can be solved, of course, this is not to say that there is no impact at all, this is bound to become a black spot in the history of Qingguo Technology, and it cannot be erased in any case.
"I see." Lin Qing nodded and said softly.
"I'll leave the rest to us, besides, the current online reviews are very unfavorable to you. Someone is manipulating this storm of public opinion, this is a war......" Tang Niannian said softly: "So, no matter what happens, don't make assertions, remember to contact me......"
After finishing speaking, he took out a business card and handed it to Lin Qing.
Lin Qing took it.
After the two of them negotiated some details again, Tang Niannian left.
She and her team still have a lot of things to do, and this time the public relations is not low, and what Xu Ying did was very simple and very rough.
It directly destroyed the brand image of Qingguo Technology.
It's easy to destroy, but it's much harder to rebuild.
Taking a deep breath, Lin Qing said to Gu Lan: "Notify the police immediately, and, find that video, find a way to find evidence from your mobile phone, if you can prove that the spontaneous combustion was man-made, you will immediately sue and make an example of the monkeys......"
"Okay."
Gulan also knew that this was an extraordinary time, so he nodded and agreed.
In the evening hours.
Qingguo Technology posted a statement on its official blog!
"Hello everyone, Qingguo Technology saw the video for the first time, and found that the mobile phone in the video has traces of artificial disassembly, and the flame and the black smoke of the electronic equipment do not match when burning, so we suspect that someone is using these means to compete maliciously, Qingguo Technology has been investigated by the police, the investigation is completely fair and open, and supervised by a third party monitoring throughout the process. If it is determined that it is a problem of Qingguo Technology, we will provide compensation for the loss to the user who suffered the loss, and assume full responsibility for the accident......"
After a succinct statement was issued.
Qingguo Technology's official blog suddenly became lively.
A whole bunch of negative reviews followed.
"Cut, in the end, it's not capital that has the final say? People are just a soft-spoken video host, can they fight against you? I'm afraid it won't be over in the end! ”
"That's right, I also feel that this video is mainly unlucky."
"Upstairs, you all have to make a face, okay? What capital has the final say? Have you watched that video carefully? As a chemistry student, I can tell you plainly that the white smoke is a sign of the combustion of chemical compounds, and the combustion of electronic components, especially mobile phones, should be black smoke......"
"The scrubber came so fast!"
"This can also be washed? How could a company of this size make such a system? Who believes if you don't squeeze hardware performance? A bunch of retards! ”