Learn in detail about the other person's point of view, the details of the material arguments you know, and other choices the other person may make, etc., before you start convincing the other person. The other person will think that since you think more thoroughly than him and know the situation more comprehensively than him, then you should be more correct than him.

One entrepreneur who succeeded in convincing investors to secure a large sum of money said that he was the first to speak frankly of all the criticisms they might have made when he was talking to them. While these accusations are justified and his explanations are not necessarily perfect, investors have been induced by him to develop a mentality that since he has already considered all these issues, the problem is no longer a problem for him. This change in consciousness gives his persuasion real power.

A person who is good at persuading others is often able to perceive some inner need of the other person and establish a connection between this need and the topic on which he wishes to persuade the other person.

In conversation, everyone has their own thoughts and opinions, and if they ignore the existence of the other party and only care about their own words, an invisible gap will be formed between the two sides and affect cooperation. If you start from the other person's point of view, starting from the things that the other person cares about, you will suddenly raise the other person's interest, make him want to talk, create an atmosphere for conversation, enable you to further elaborate your ideas and suggestions, and induce the other party to accept them.

Zhang, the director of a factory in Beijing, was very anxious because the economic benefits of the factory could not be improved. Let's reform, I am young and can't get the support of other leaders, what should I do? Director Zhang thought left and right, an idea, so held a factory leadership meeting, he did not start from the shortcomings of the factory, but first talked about the treatment that everyone is concerned about, and analyzed the reason for people's low treatment is that the production management is not perfect, in order to improve the living treatment, we must improve the production management system, pay close attention to production and sales. As a result, more than a dozen large and small leaders of the whole plant unanimously raised their hands in favor of the reform. As a result, Factory Commander Zhang drastically implemented reforms in the factory, and immediately achieved obvious economic benefits that year, and also raised the wages and welfare benefits of the workers and cadres of the whole factory, which was supported by the workers of the whole factory.

Mr. Zhang's success lies in the fact that he bases his focus on the things that everyone cares about, and obtains people's understanding and support. In the society, if we want to achieve a career, we must take Director Zhang as a model.

A loan officer at a bank, when collecting foreign exchange loans from a company that is accustomed to defaulting on loans, cleverly brings an "important message" to the company: in the international foreign exchange market, the dollar is likely to fall against the yen. The company repaid the loan by recovering the yen loan and converting it into dollars, and the default means that the company's loan repayment will increase significantly. As a result, the company managed to pay off the loan immediately without the need for a loan officer. In fact, this change in the exchange rate between the US dollar and the yen is only an estimate. This estimate, when it is made by bank personnel, naturally has authority. Naturally, the position of both sides was easily changed, so that the other side was easily convinced.