Many people are anxious to persuade others, but often suffer from the fact that their opinions are not adopted by others, in fact, because they do not know "how to be adopted".

"Thank you", "Excuse me", "Thank you for your hard work", these words seem to be common at first glance, but they are the most popular words.

A supervisor who manages hundreds of workers in a company will often use these three sentences, especially "thank you" to attract everyone.

"The reason why our work is where we are today is the result of your concerted efforts, thank you!"

"You are an indispensable talent, our department should have a talent like you, you should work harder!"

Encouragement and nice words can be used not only at work, but also in all aspects of life. Even at home, the wife will use this kind of language to mobilize her husband: "In any case, you are the pillar of this family, and it all depends on you." Although Mr. thinks in his heart, "I'm pouring soup again", it will also invisibly arouse his will to work hard.

And the so-called parable is like this, in order to make others understand, to cite something similar to its meaning.

Anyone who has a deep headache about etiquette should say to him: "Take the tires of a car, for example, they contain nothing special except air, but if they are full, they will make you feel good." "Etiquette is like a gold brick that goes in and doesn't go out."

At this time, there is no certain theoretical inevitability between the two sides. At first glance, it seems unrelated, but when it is compared, it makes people feel the similarity of "I am". By virtue of the influence of similarity, everyone can understand and accept it.

Two middle-level supervisors have been acting abnormally recently, and the relationship between the two parties has deteriorated, so the company manager called the two of them and moved them with affection: "The two of you are like the two wheels of a car, as long as one of them takes off the wheel, the whole car will not be able to move." I hope you will work together to do a better job. ”

The two middle-level supervisors lack the consciousness of being assistants to the general manager and the concept of a game of chess in the company. So the manager used the metaphor of the assistant to persuade him:

"The function of the department is like that of a housewife, if the housewife can do her best to make the house good, the head of the household can settle down in the company to start a career."

For a metaphor to be persuasive, it must have strong similarities and surprises.

If a plan for the rectification of the atmosphere is being taught, and the plan is proposed by a self-fattening manager, people will doubt his honesty. So it is common to say, "A leopard cannot change its spots." ”

The meaning of the sentence itself does not make sense, because the leopard has nothing to do with this plan or this person. But everyone can understand the meaning of this sentence, and here is a metaphor that uses similarity. Unless someone comes up with new evidence that the person's nature has changed, the parable will determine the outcome of the discussion.

In the process of debating persuasion, metaphors often arise from two aspects: one is bias and the other is clarity. We should try to avoid parables that are motivated by prejudice.

Clarity is achieved by parables. The topics we will discuss and the topics of persuasion will be expressed in the most understandable terms. It should be noted, however, that the weakness of parables lies in similarity, not identicality. At this point, it cannot be ignored.