Like them, there are colleagues in all corners of TM Group who are talking about Gu Yanxi's past. They know a lot from each other's mouths, such as Gu Zong was betrayed by two women but still remained kind, and Gu was controlled by Miyamoto Hondaichi before.

In short, Gu Yanxi's reputation has changed a lot, both in reality and on the Internet.

Everyone thinks that the cultural possession of Gu's clothing before was made by Miyamoto Tianyi, and Gu Yanxi was just a little minion who was pushed out by him. And Mr. Gu was dissatisfied with his behavior, and in a fit of anger, he sent him to prison, and moved the headquarters of TM Group to China, which is really the pride of Chinese people!

Because of the previous guilt and resentment towards Miyamoto Tianyi, netizens began to apologize to Gu Yanxi and expressed their expectations for the new product.

Ruan Yu noticed the change in the direction of online speech, and lamented Gu Yanxi's insidiousness, but he did not stop it, but immediately invested in the design of new products.

This quarter, Ruan's has reached a cooperation with Song's, and the two will jointly launch a new product.

"Mr. Ruan, it's time for the meeting." Wu Kai pushed open the door of the office, "The people from the Song family have already come." ”

Because she didn't want Ruan Yu to work too hard, Song Huaijin simply let the important members who participated in the design of this new product come to Ruan's office. Thankfully, the Nguyen Thi building is being expanded, and a lot of desks are available to give them a place to work.

In the conference room, everyone had arrived, and Song Huaijin said in a deep voice: "Now that the clothing market is approaching saturation, Song Ruan and his family can only maintain the existing consumers, and there is very little room for growth. Therefore, the clothing produced by this joint production must be eye-catching and attract potential consumers. I don't know what you think of this new product? ”

Everyone brainstormed and discussed.

In the end, Jiang Wen opened her mouth first, "The clothes produced by our two families are aimed at ordinary consumers. But the market for those niche clothing lovers is also blank, I wonder if we can launch niche clothing? ”

Ruan Yu raised her eyebrows, "You mean Hanfu, Lolita and JK uniforms?" ”

"That's right." Jiang Wen nodded, "Although these are niche, there are not many enthusiasts. ”

"Hanfu is okay, after all, we have some knowledge of this aspect of culture." Lu Qing frowned and continued, "But there are two left, we don't understand the culture, if we accidentally step on the thunder, I'm afraid we will get into trouble." ”

"Lu Shi is right." Song's designer spoke, "And the definition of plagiarism in these three kinds of clothing is stricter than that of ordinary clothes, even to the point of correcting excesses." ”

"I think Jiang She's suggestion is feasible." There is humanity, "The niche clothing launched by the Ruan and Song families will definitely be paid for, and when the time comes, it will be better to invite celebrities who have changed the circle to do promotion." If you are afraid of stepping on thunder, we can make the basic model first and try the effect. ”

"That's right, I also agree with Jiang She's idea. The positioning of the two companies is too single, and we develop other aspects of clothing, which has more advantages than disadvantages. ”

"I'm against it." Another designer shook his head and said, "I've observed these three types of clothing, and it's very deep in the circle, and we haven't prepared too much, so it's better not to touch on it." ”

At this time, Wu Kai had already found the relevant information, handed it to Ruan Yu and Song Huaijin, and said softly: "Mr. Ruan, Mr. Song, this is the consumption curve of those three types of clothing in recent years, as well as the comparison of various marketing channels, you can take a look." ”

A few pictures were projected onto the big screen, and everyone looked at them intently.

The consumption curve has been steadily rising year by year, which indicates that people are more accepting of clothing. However, in terms of marketing channels, the turnover of online stores is much higher than that of offline stores, and the sales volume of some well-known online stores fluctuates within 10%.

Song Huaijin moved the light point on some stores and said in a deep voice, "These are newly opened online stores, and two of them are also large clothing companies, but their sales are very poor. ”

"In this way, people in these three circles are not strict with clothing brands." Ruan Yu responded by selecting some remarks on the Internet, "They are only divided into type, quality and appearance, and the brand is just the icing on the cake for them." ”

Song Huaijin bowed his head and added: "Another point, although the positioning of the Ruan and Song families is relatively simple, they have strong characteristics. When it comes to men's clothing and luxury, everyone thinks of Song. If you want to buy professional wear and warm clothes, consumers will go to Nguyen's. ”

"Yes, the most taboo in the clothing industry is to have more but not fine." Ruan Yu echoed, "If you want to involve niche clothing, we must be fully prepared, and if we want to do it, we will do the best, otherwise we will leave a handle." ”

No matter what industry it is, the company must have its positioning, whether it is men's or women's clothing, whether it is casual or professional, whether it is affordable or luxurious. Once you've positioned yourself, you're going to put your heart and soul into making it the best it can be.

If you must develop other fields, you must also make adequate preparations, not to be refined, but to do well. Otherwise, others will say, "Nguyen can only do professional clothes, and nothing else can be done." Such remarks will hinder the company's future development.

"Let's put the design of niche clothing first." Ruan Yu asked in a deep voice, "What else do you think?" ”

"Do you want to make some special people's clothes?" The person who spoke had neat short hair, was handsome, and was dressed in a suit. If it weren't for hearing her crisp female voice, Ruan Yu would have thought she was a man.

"How?" Song Huaijin asked.

"Fat man costumes, dwarf costumes, etc."

"Feasible is feasible, it's just that when it comes to this type of business, there's already there." Ruan Yu frowned, and when she looked at her, her eyes suddenly lit up, and she raised her eyebrows and asked, "The clothes on your body are Song's men's clothes?" ”

The man didn't know why, but nodded, "Yes." ”

"Isn't that usually a lot of people who recognize you as a boy?"

"That's right, I have to explain it when I go to the women's bathroom." The man shrugged his shoulders and said helplessly, "I prefer this style, but it's too man-oriented, and it still bothers me a lot." ”

Ruan Yu's eyes lit up, "We can launch this new product!" ”

"You mean, men's style of women's clothing?"

"That's right." Ruan Yu nodded and looked at Song Huaijin, "The Song family mainly makes men's clothes, and the Ruan family mainly makes women's clothes, this style of clothes happens to be what we are best at." ”

Hearing her say, Lu Qing suddenly had a flash of inspiration, "This kind of women's clothing is not inconsistent in the workplace, and it is a little more serious than ordinary professional women's clothing." ”

Song Huaijin said in a deep voice, "Yes, I think we can add some technology to it." ”

Now Song has reached a long-term cooperation with Cloud Technology, invented high-tech fabrics, and after signing a contract with the United Nations, it began to take the route of "scientific and technological clothing".

Men's style, women's clothing, career and technology are all in line with the positioning of both companies.

It just so happened that Ruan Yu learned that Song wanted to launch a garment that could detect cleanliness and thus be automatically cleaned. It would be great if it could be applied to a new product.