Speaking of business, several people put away their smiles and their expressions were serious.

Lu Qing spoke first, "I checked Ruan's new products in recent years and found that their style is too single and the audience is small. ”

"Yes, Ruan's style has always been Korean-style and lively, with strong direction." Song Huaijin rubbed his temples, got up and took out a stack of documents from the bookshelf, spread them on the table, and said, "This is a new product released last time, and the sales are miserable." ”

Ruan Yu picked it up and compared the design pictures carefully.

A few years ago, as soon as the Korean style was introduced to China, President Nguyen Thi discovered the benefits contained in it, and now asked the company's factory to make patterns according to the popular Korean style clothing, modified it, added some more lively elements, and launched it in Ruan's physical stores.

This new product attracted the love of the student party, coupled with the reasonable price, the sales were immediately hot, and Nguyen Thi also took advantage of this opportunity to become one of the leaders in the clothing industry.

Perhaps carried away by interests, Ruan's did not keep up with the pace of the market, and innovated and modified on the basis of explosive products, and the new products in recent years are still following the old path, and they are gradually being covered up by other companies with various tricks.

What's more, some people say that Nguyen's clothing is now a symbol of "earth".

"In recent years, the new products have only made changes in colors and small decorations, which seem to cater to the market, but in fact they have lost their own style."

Lu Qing took out a drawing and criticized mercilessly, "The new autumn style three years ago made use of the houndstooth that was popular at that time. However, it is decorated in two colors, earth brown and plastic white, and green grass is used as decoration. ”

Song Huaijin looked at the copywriting given by the designer at that time, "Brown and white are stable, green is life and vitality, and the three colors overlap, like a natural spirit jumping on the earth." ”

"Huh." Lu Qing sneered and sneered, "Don't you think this style is like the land in the mountain village that has just grown buds?" ”

"Ahem." Ruan Yu coughed awkwardly.

Lu Qing glanced at her and took out another drawing, this time his face was even more ugly. Ruan Yu raised her eyebrows and craned her neck to lean forward.

This is last year's spring release, with a khaki base that was popular at the time, a wide pleated hem surrounded by wavy lace, and pearls at the shoulders.

As soon as this new product was launched, it was immediately listed on the "Spring Soil Clothing List" of a forum that year, and it was still in the top three.

"This one is like a curtain." Song Huaijin commented viciously, hitting the nail on the head.

Ruan Yu's face gradually burned, and he said uncomfortably: "Also, it's not so ugly." ”

"Mr. Song, are you serious?" Lu Qing raised his eyebrows, shook his head and said, "It seems that sooner or later, the Song family will follow in the footsteps of the Ruan family." ”

"No, no, no, I don't." Ruan Yu waved her hand again and again.

Lu Qing retracted his gaze and continued to flip through the papers.

After only three looks, he closed his eyes unbearably and placed the drawings upside down on the table.

Pursing her lips, Ruan Yu felt that the artist's eyes were defiled.

"It seems that Nguyen's problem is serious." Song Huaijin shook his head, handed the market research that the sales had done in advance to Ruan Yu, and said, "This is the evaluation of consumers, you can take a look." ”

Seeing Ruan Yu take it, he said kindly, "It is recommended that you prepare mentally first." ”

Hearing this, Ruan Yu took a deep breath and lowered her voice: "Is it really so unsightly?" ”

Song Huaijin nodded, and said: "This market research is mainly aimed at the student population, you know, the imagination of students...... are more abundant. ”

Clenching his fists, Ruan Yu took the results of the investigation with a solemn face.

Seeing her look like death, Song Huaijin chuckled lightly and comforted: "Don't worry, no matter what the problem is, we will solve it together." ”

"Okay." Ruan Yu responded, feeling a little lighter.

As they thought, consumers also felt that these clothes were too earthy, even more poisonous than Lu Qing said.

"When these clothes were brought to the 80s, no one necessarily wanted to wear them."

"I don't know what Nguyen's designers thought about mixing blue with fluorescent yellow. But then again, Ruan's clothes are of good quality and quite cheap, so you can only buy those black and white bases. ”

"It's mother and soil, some of the boys in my class wear this clothes, and when I look at the back, I think it's the village woman who has entered the city."

After reading these reviews, Ruan Yu sensitively found that 90 percent of consumers made two friendly comments about Ruan's clothing - good quality and low price.

She thought about it, looked at the sales of various series of clothing, and found that no matter what season it is, the best thing to buy is always a solid color base.

"I have an idea." Ruan Yu marked out some comments and said seriously, "I selected some market research on Ruan's men's clothing, and found that most people think that clothing styles are feminine. I think we can take advantage of that. ”

Hearing this, Song Huaijin stretched his brows, raised his eyebrows and asked, "You mean, in the future, you will no longer make men's models, but focus on women's models?" ”

"That's right." Ruan Yu nodded, and said, "Ruan's previous positioning was aimed at the student population, and I think we can turn our attention to all women. ”

When Lu Qing heard this, he suddenly became interested, and hurriedly said: "Yes, a woman's wardrobe will always have one less piece of clothing, let alone relatively cheap clothes." ”

"That's right." Ruan Yu added, "We can find that the best selling is the solid color base. And no matter what season, no matter what age a woman is, dressing is indispensable. Why don't we start with base layers and get information about consumer preferences at the same time? ”

Her idea is to make a new improvement of all of Nguyen's base clothes, and then snipe accurately according to the sales of different styles of base layers, and extend the design of the best-selling styles, so as to launch a whole series related to it.

Obviously, Song Huaijin also had this idea. The two looked at each other, their eyes shining.

"You're right." Song Huaijin said, his fingers tapping on the keyboard, and after a while, a contrasting curve appeared on the computer screen. He turned the computer to the two of them and said in a deep voice, "This is the sales volume of each company." ”

Ruan Yu looked at it and found that only Ruan's underwear had been growing steadily.

Song Huaijin knocked down the enter keyboard, and the price of all the company's base clothes was gradually listed on the screen. Although the price of Nguyen's base is not the lowest, it is definitely not expensive, not to mention that it is made of breathable and light cotton fabric.

"In this way, Ruan's clothing is quite cost-effective." Lu Qing touched his chin, thinking about Gu's new product, and muttered, "Although Gu's new product is good, the price is expensive." Although it was sought after because of its freshness and highlights, it lost the opportunity to become a high-end brand because of the scandal. ”

Ruan Yu nodded, very much in agreement.

Although Gu's new product is good, the price is high, and he has no brand effect, so his position is a little embarrassing.

Just imagine, with the same tens of thousands of clothes, are rich people more willing to buy big-name clothes? After all, big-name clothes are more face-saving than Nguyen's clothes.

"So we can take advantage of this shortcoming and fight our way out of Gu's new variety." Song Huaijin said.

"That's right!"

The three of them looked at each other and hit it off.