Even if the clothes launched a few years ago are not fashionable enough, most people choose warm and comfortable clothing, the first thing that comes to mind is Ruan's clothes.

Nguyen Nyu wants to launch relatively fashionable new products in the next quarter to prove Nguyen's ability to attract more new consumers and fight a beautiful turnaround.

But she didn't want to focus on "fashion" and lose the "practicality" of Ruan's clothing, so as to lose the previous consumer group.

As Song Huaijin said, the launch of two new products, combining fashion with warmth and comfort, while being relatively independent, and expanding the consumer base at the same time, is the safest plan for Ruan's today.

Thinking of this, Ruan Yu said in a deep voice: "Such a plan can not only protect the student group, but also slowly open up the market among the urban beauty group." ”

"While preserving the old group, open up new ......markets," Lu Qing frowned and muttered, "What do students and office workers have in common?" ”

"Not necessarily the common denominator." Ruan Yu knocked on the table and said, "It can also be a connecting point." ”

Song Huaijin raised her eyebrows in agreement, "That's right, we can focus on college students first, preferably graduates who are about to enter society." ”

Every graduation season, there will always be some fresh blood flowing into the society. And these fresh graduates are the biggest help to change the direction of society.

If Ruan's new products can be opened up to the market by fresh graduates, and then use their power to promote them, then Ruan's new products can easily occupy a place in the professional clothing market.

They seem to be overlooking an important issue, though.

"The next graduation season is in June, and it's more than half a year away." Ruan Yu shook her head, "If we launch a new product in the next quarter, by the time we get to June next year, our new product will be outdated." ”

Hearing this, Lu Qing was silent for a while, and then hesitated to speak: "Otherwise, let's postpone the release of new products again?" ”

"Nope." Song Huaijin immediately retorted, "Ruan's can't afford to wait. ”

Now the clothing industry is developed, and all kinds of small companies are rising, not to mention Gu's eyeing up. If they don't move before New Year's Day this year, the garment industry will soon lose the status of the Nguyen family.

Seeing Song Huaijin's categorical refusal, Lu Qing also understood that he had said something stupid.

But if you insist on launching new products at the beginning of next quarter, how to successfully open the market of urban beauty?

The three of them were silent, and they were in a dilemma for a while.

Ruan Yu rubbed her temples, her face solemn. She casually flipped through her phone, her eyes fell on the words "newcomer in the workplace" on a comment, and her eyes suddenly lit up.

"We're really at a dead end." She knocked her head and chuckled, "Who said that only through fresh graduates can we open the market of urban beauty, we can directly push new products into this market." ”

Lu Qing didn't quite understand, frowned and asked, "What do you say?" ”

"We launched a new product at the beginning of winter, and it was cold in winter, and Ruan's clothes happened to be warm and comfortable." Ruan Yu hooked the corners of her mouth and spoke.

Song Huaijin instantly understood what she meant, her eyes narrowed slightly, and she answered with a smile: "That's right, a few years ago, in winter, many people would choose Ruan's base clothes. If we add a fashion element to the warmth this time, it will definitely be very popular. ”

After listening to their words, Lu Qing also understood a little. He thought about it and asked again: "But now many working women will buy fixed brand clothes. ”

That's right, in order not to make a mistake in dressing, working women have tried many brands of clothes, and it takes a long time to find their own style. Because of this, they rarely try new brands.

Ruan Yu, of course, thought of this, she chuckled and shook her head, "Who said that we directly target urban beauties?" I mean, set your sights on the urban beauty of the future. ”

"Future?" Lu Qing was puzzled.

"That's right, it's those rookies in the workplace." Ruan Yu said, "They are new to the workplace, and they have not yet found their own style orientation. In the next quarter, they worked for exactly three months, and they also had a certain purchasing power and fashion acumen. ”

Song Huaijin looked at Ruan Yu with appreciative eyes, and kept nodding and said, "Winter, it is just the time when newcomers in the workplace urgently need to position their style. ”

Ruan Yu looked at him, and the two sang and harmonized, "And our new products are warm, lightweight, and fashionable, which is more in line with the selection criteria of newcomers." ”

After listening to their analysis, Lu Qing's eyes became brighter and brighter, and he clapped his hands again and again: "Yes, newcomers in the workplace." It has both purchasing power and publicity, and will not pursue brand value and fashion too much! Perfect! ”

After he finished speaking, he looked at Ruan Yu and the two who were smiling at each other, and couldn't help but joke: "Mr. Ruan and Mr. Song, I just realized that you are really a match made in heaven." ”

When Ruan Yu heard this, she was both proud and shy.

However, Song Huaijin's face did not change, and he said with a smile in his eyes: "Of course, we are husband and wife after all." ”

Lu Qing was fed a mouthful of dog food, and waved his hand in disgust, "Okay, I know you love each other, but can you consider the feeling of being a single dog?" ”

His playful tone made Ruan Yu laugh out loud and said, "If you can't stand it, you can also find a girlfriend and feed the dog food with us." ”

"Forget it, I don't want to be so inhuman." Lu Qing shook his head, hugged the plastic model and said, "I'm already married to Design, and no one can separate us." ”

"Then you have a lot of rivals." Ruan Yu said in a good mood, "Unfortunately, I also like design, let's compete fairly?" ”

Lu Qing looked at her sideways, raised his eyebrows and said with a smile: "Okay, you Mr. Song, you dare to step on two boats." Mr. Ruan, what do you think? ”

Holding Ruan Yu's hand, Song Huaijin's face did not change, "It's okay, I believe that the person she loves the most is still me." ”

Hearing this, Lu Qing hugged his shoulders and said repeatedly: "It's my mistake, I shouldn't ask for dog food." ”

"Okay, don't tease." Ruan Yu smiled, returned to the topic, and said seriously, "What do you think about the promotion of new products?" ”

Lu Qing also came back to his senses, "If you want to make a new product, the most important thing is the new product launch conference." ”

He has already thought about finding a few newcomers in the workplace to show up at the new product launch conference, and then through appropriate publicity in the media, so as to open up the reputation of Ruan's new products.

Obviously, Song Huaijin also agreed, "We can make a few promotional videos to make a comparison of the performance before and after wearing Ruan's clothing." From bloated to lightweight, from as long as the demeanor is not temperature to the demeanor temperature, from old-fashioned to fashionable. In this way, the advantages of Nguyen's clothing can be highlighted. ”

Ruan Yu frowned, and waited for him to finish before shaking his head slightly.

"Mr. Song, what do you think?" Lu Qing asked.

Clearing his throat, Ruan Yu came up with a bold idea, "I don't think we have to have a new product launch. ”