Ruan Yu's face was heavy, and he responded in a low voice.

At this time, Wu Kai and the others were all here, and when they saw that she looked bad, they asked out loud.

"What's wrong?"

"Gu Yanxi is missing." Ruan Yu pinched her phone, feeling dull, "It's very likely that Bill took it away." ”

If these two people cooperate, their lives may not be peaceful.

Hearing this, everyone's faces really changed.

Ruan Yu pursed her lips, a smile tugged at the corner of her mouth, and comforted softly, "Don't worry too much, Huai Jin already has a corresponding way, it's better to be cautious recently." ”

Everyone nodded, but didn't really relax.

"Let's talk about the spokesperson first." Ruan Yu looked sideways at Wu Kai, "Have you written the list of spokespersons?" ”

Wu Kai was really diverted, took out a piece of paper from the document and handed it over, and reported in a low voice: "It's selected, these are all powerful artists with no black material, but a few of them are not worth much." ”

"Out of the way."

Red Sun Group is looking for traffic artists in order to increase the popularity of the new series of brands and use the fan economy to make profits. And the Ruan family already has enough national popularity, and only needs to let the right artists reflect the style and characteristics of the costumes.

She looked at the list, circled the people in her heart, and prepared to check their information. When she saw the "Cardamom" series, she paused.

That catwalk had a wide impact and gave her an unexpected surprise. Originally, the "Cardamom" series was aimed at middle-aged women, but since then it has expanded the market to include young women and made a mother-daughter outfit. Therefore, when choosing a spokesperson, the "Cardamom" series needs two artists.

Wu Kai selected two groups.

One group is a childhood goddess and traffic artist, and the other group is a real star mother and daughter. The style and temperament of the two groups are in line with the "cardamom" clothing, the former will bring more benefits to the past, and the latter will have more warmth, and it is difficult to choose for a while.

"Don't be in a hurry to choose first, and then observe and observe." Ruan Yu pointed to the mother-daughter pair, "Especially this group." ”

In the entertainment industry, feelings are the most difficult thing to distinguish, even if they are mothers and daughters, they will stab each other for the sake of interests. Ruan Yu is actually more optimistic about the latter group, but she decided to be cautious and observe for a while before making a decision.

Immediately after that, he began to report the sales volume in the international market, and Nguyen's clothing is known for its high quality and high fashion, and the price is not too high, and it has established itself in both countries in just half a year. This made it easier for Nguyen to enter the European market.

"There are already more than 20 flagship stores in the two countries, and there is a trend to increase." Wu Kai paused, and then asked, "Mr. Ruan, do you need to invite a foreign spokesperson?" ”

"No, you don't." Ruan Yu shook her head.

Inviting foreign spokespersons can indeed better meet the international market. However, Nguyen's clothing mainly promotes the elements of ancient Chinese style, and of course it is the best worn by Chinese people.

After reviewing the known work, several people began to discuss the first clothing to enter the market of country R. That is, on the basis of the original clothes, the dressing style of women in country R is modified.

Previously, Ruan Yu asked people from the design department to do market research and find out his clothing preference - sweet and cute. This has nothing to do with Nguyen's style.

"Women in country R are on the small side, so it's more suitable to wear kawaii dresses." Jiang Wen called out the best-selling clothing in country R in recent years and put it in front of Ruan Yu, "Mr. Ruan, look." ”

As she said, regardless of spring, summer, autumn and winter, the top of the clothing sales list is always the small skirt. One of the things they have in common is that they can lengthen the curve of the leg and make it appear longer.

"Laura's dress on the Oscar red carpet set off quite a splash in country R at that time."

Lu Qing nodded, "Ruan's clothing elements are just in line with the preferences of women in country R. We only need to make a slight modification to the style on this basis. ”

"Just doing this, it still can't catch the eye of women in country R."

According to general surveys, women in country R usually rarely try new things. They are used to buying a certain brand of clothing, and if Nguyen's clothing has no highlights and does not attract attention, sales will be dismal.

With the same style and quality, one is often bought and produced by local companies, and the other is produced by foreign companies and has never been exposed to themselves, anyone will choose the first one.

Therefore, what Nguyen wants to do is to make the company's clothing stand out among many clothes, so that women in country R have the urge to buy it.

"Let's first analyze the new products of Senmu Company and Hongri Company, extract the elements in them, and avoid their characteristics."

A few people should go down and start to divide the work to check the new products of the two companies every quarter. Ruan Yu looked up at Jiang Wen and said, "Xiaowen, you are not tired, it is better to rest first." ”

"It's okay, Mr. Ruan, I can hold it." Jiang Wen touched her slightly bulging lower abdomen and chuckled, "When your belly was six months old, you were still running around in country F. I've only been in the way for three months, so I'm out of the way. ”

Ruan Yu smiled, "If you say that, Lu Qing should be in a hurry." ”

"Mr. Ruan, don't wronged me." Lu Qing hurriedly waved his hand and handed Jiang Wen hot water, muttering, "But what Mr. Ruan said just now is right, you better take a rest." ”

Jiang Wen shook her head and refused, saying that she was just looking at the elements of clothing design, and she was not tired at all. However, the other three did not listen to her and took down the artwork from her hand. Ruan Yu also beckoned the chef to boil some nutritious porridge for Jiang Wen.

couldn't resist them, Jiang Wen had to sit on the sofa with hot water, quietly watching them busy, and warmth slowly welled up in her heart.

The trio are very sensitive to fashion, and in just half an hour, they extracted the important elements.

Lace, floral flowers and bows are the three most frequently used elements. In terms of style, the most common are high-waisted tutu skirts and pleated skirts, which can highlight vitality. Light colors are commonly used in these clothes, and almost all of the garments will have pink in them, and a small amount will add some black without affecting the overall effect.

Wu Kai looked at it and frowned slightly, "The style of Ruan's clothing is far from what women in country R like, how should this be changed?" ”

Ruan's clothing follows the style of a strong woman, the style is simpler, and the color tends to be beautiful. If you have to change it to kawaii style, it may be nondescript.

"Who says a strong woman can't be cute?" Ruan Yu asked rhetorically, and then said with a smile, "We can 'hide' the cute elements to form a contrast and cuteness." ”

Lu Qing blinked and smiled, "I see, you mean, putting kawaii style in small details." ”

For example, make the collar in the shape of a cat, and tie a baby pink bow in the middle. Another example is to layer the skirt with lace and add floral pieces to add a sense of freshness and vitality.

When there are too many of a certain color, people will experience visual exhaustion. In the same way, when a person is full of cute elements, it will look pretentious. On the contrary, the clothing highlights the cute points in the details, which will attract more attention.

"That's right, this can also leave a larger area to fuse the ancient elements." Ruan Yu raised her eyebrows, "Our main purpose is not to cater to us, but to change. ”