Thanks to Tian Ying, after getting off work in the afternoon, Ruan Yu told Song Huaijin of his decision.

"We thought too little about it before." Ruan Yu said, "The positioning of new fashion products is for newcomers who are new to the workplace, and although those newcomers have a certain purchasing power, most of them only have a small deposit. ”

Song Huaijin listened and nodded: "That's right, popularity is only temporary, if Ruan's new product only pays attention to popular elements and does not pay attention to timeliness, then it is difficult for Ruan's to become the long-term first choice for newcomers in the workplace." ”

His family is good, and although the suits in his wardrobe look similar, they are all popular back then. And those clothes that have become obsolete will either be pressed to the bottom of the box or donated to the mountains.

But not everyone is as rich as Song Huaijin.

The height of adults is fixed, and although there will be some changes in body shape, it is all within a manageable range. Therefore, for the same amount of money, newcomers are more willing to buy clothes that can be worn for a longer period of time.

And the longer the time, the more the quality of the clothes can be reflected, and the more the advantages and disadvantages of Nguyen's clothing can be displayed.

In this way, the best effect of this new product will be produced in a year or so, and if the effect is positive, then Nguyen's real turnaround will be regarded as a real turnaround.

Obviously, Song Huaijin also thought of this, "If you decide to launch a new product with a simple and generous style at the same time, then you have to put more effort into the selection of fabrics and clothing decoration." ”

After all, the observation time of this new product is long, the fabric needs to be comfortable and wearable, and the small decorations on the clothes must also be timeless.

"I understand that this point needs to be discussed with Lu Qing." After a pause, Ruan Yu said, "In this way, we have to re-budget." After all, if you want to make timeless and comfortable and durable business attire, you can put a lot more investment into it than it is relatively popular. ”

Another point is that the payoff rate of popular workwear is fast, and buyers who look good are likely to continue buying Nguyen's clothing in the next quarter. But this kind of buyer stickiness is not strong, they mostly focus on "good looks", so when there is a more popular clothes than Nguyen's clothing, they will switch to another one.

And the return on clean business attire is slower because the buyer will wear it for a year or two or more. The more time passes, the more the merits of the dress will be revealed. At the same time, this kind of buyer stickiness is stronger, because they pay attention to quality.

"A three-pronged approach, the warm side grabs the old buyers, the student group. The professional wear side captures working women and divides them into two types: simple and popular. The former are our invisible loyal customers, and the latter are relatively FMCG customers. Ruan Yu rubbed her eyebrows, made a little list, and handed it to the man.

After looking at it, Song Huaijin said one of the major questions, "Is Ruan's budget enough?" ”

Ruan Yu pursed her lips, shook her head and said, "It's not enough, so do I want to make less of the new products in the concise side of the professional attire?" Wait for the other two to pay off, and then focus on that. ”

"No, you have to do it all." Song Huaijin smiled, "Don't forget, you still have the Song family." ”

Ruan Yu paused and hesitated: "But we are two companies after all. If Song's assets are used, will those shareholders have any opinions? ”

"Don't worry about them." Song Huaijin said, "If you don't worry, you can say that it is a joint launch of the two companies." ”

That being said, Ruan Yu understands that with Song's position in the industry, there is no need to cooperate with a small company like Ruan's that is about to go bankrupt.

But seeing Song Huaijin's determined expression, and the Ruan family is now walking on thin ice, Ruan Yu thought about it, and still nodded and said, "Okay, thank you." ”

Song Huaijin chuckled, raised his eyebrows and said, "Of course, this is not for nothing, you have to promise me a condition." ”

"On what terms?" Ruan Yu asked.

The man touched his chin and muttered for a moment, "Well, I think I need to think about it, and I'll tell you when I think about it." ”

"Okay, as long as I can do it." Ruan Yu shrugged, took a picture of the form and sent it to Lu Qing, and said, "You discuss the new product with Lu Qing, and then arrange for the team to choose the fabric." In addition, I drew a rough draft this afternoon, and you will show it to Lu Qing tomorrow so that he can see it. ”

Song Huaijin looked at the serious appearance of the woman at work, her heart moved, and she stood up and said with a smile: "It's Mr. Ruan, I promise to complete the task!" ”

After Lu Qing saw the form, he immediately agreed. Seeing this, Song Huaijin and Wu Kai went to Lu Qing's house, and the three of them prepared to carry out the preliminary draft line design.

Before leaving, Ruan Yu pulled Lu Qing and gave some instructions before driving to the company.

She also wanted to participate in the design discussion, but she was now the president of the Song family, and Song Huaijin used her power to unite with the Ruan family, which caused opposition from some shareholders, and Ruan Yu had to go to the company to appease them.

After Lu Jia, Lu Qing welcomed Song Huaijin and the two into the door, and immediately ran to the study to design and create.

Wu Kai, as his little fan sister, was very worried about Lu Qing's body, and immediately followed him and asked, "Lu She, have you had breakfast?" ”

As soon as these words came out, he only heard Lu Qing's stomach "growling", he rubbed his stomach, looked up and said, "I forgot." ”

Wu Kai smiled and took his hand out from behind him, "I knew it, so I prepared breakfast for you." ”

It's steamed bun soy milk, bought in Tianxiangzhai, don't worry about safety.

Lu Qing's eyes lit up, and he quickly stood up, "Thank you!" ”

He smelled the smell of rice, only felt full of strength, and said with emotion at the moment: "Mr. Ruan, it is really a wise decision for you to let Wu Kai be my assistant." ”

Song Huaijin chuckled and said something for Wu Kai, "Then you have to teach her well." ”

Teaching Wu Kai well will be of great help to the Ruan family, and Ruan Yu will be able to make it much easier in the future.

Lu Qing took a sip of soy milk, nodded, looked at Wu Kai and said, "You can take a look at my design draft, if you don't understand anything, just ask." ”

Hearing this, a smile appeared on Wu Kai's dignified and cold face, and he carefully held the design draft and looked at it.

"Lu She, is this the combination of lace and stripes you designed last time?" Wu Kai asked, pointing to a nearly finished draft.

Lu Qing raised his eyes, "That's right, that's it." I have adopted the current trend of cinching the waist in the style, and the hem is combined with lace stripes to create a three-dimensional effect, and the upper body can show the leg shape. ”

As he spoke, he wiped his hands, put the design draft in front of the three of them, and said seriously: "Mr. Ruan, my idea is that the lace on the hem can be made of thin silk fabric, the patterns on the lace can be carved, and the lines are transitioned with colors. However, in this way, there are many fewer main colors to choose from. ”

Song Huaijin frowned, "What kind of fabric do you plan to use for the overall clothing?" ”

"I haven't thought about this yet." Lu Qing said, "If you use silk, the warmth will not be enough, and it will increase the budget." If you don't use silk, the contrast between the two is too great, and it will make the lace on it feel redundant. ”

Wu Kai looked at it carefully and said in a low voice, "I have an idea. ”

The two looked at her, and Lu Qing said, "You say." ”

"I think you can put lace at the cuffs." Wu Kaixu drew a picture and explained, "Since lace uses gradient colors, the range of gradient colors can be expanded to adjust the visual differences of the fabric. ”

After she finished speaking, she looked at Song Huaijin and Lu Qing cautiously, "Mr. Ruan, Lu She, what do you think?" ”

Lu Qing modified the drawings slightly according to what she said, and the more she changed it, the brighter her eyes became, and she clapped her hands in admiration, "Secretary Wu, your suggestion is very good!" ”