Chapter 398: Embattled
New Hope Nutritious Juice is another great product of the company in innovation and reform after the delicious fruit of Lu's Group. This product is harvested from the greenest raspberry in the wild mountains, and is blended with a variety of formulas to create a magical juice that is both nutritious and pollution-free. And promise that all of you who buy this juice will give your love to those children who live in the depths of the grassroots and yearn for hope.
And their elaborate title, that is: If you want to be stronger, everyone drink new hope! New Hope is your hope and theirs!
As soon as these advertisements were launched, they aroused strong repercussions in the society, and everyone was talking about what this kind of company that had launched miraculous and delicious fruits in the past and now launched this juice, what would it taste like?
Also, does he really have the medicinal value of strengthening the body? They also pledged to donate a part of the money they earned to non-profit organizations to help children who have lost hope, and what are they all for?
Those who have a heart will find that this kind of reform system not only takes the lead before the delicious fruit, but also plays the warm card of the love route, and it is also a health card that comes out with health care fruits. If it's really not a hit, it's already a blockbuster!
Will Lu Yan's career be smooth sailing, and will this juice be robbed like the delicious fruit once it is launched? It's all an unpredictable puzzle.
With the vigorous progress of all publicity activities, the first batch of juice has been successfully produced, how to make this batch of juice on the market, has become a problem in Lu Yan's hands now, although now Lin Xu's advertising has been overwhelmingly promoted, but Lu Yan now found a very serious problem.
In other words, I have no connections at all in this regard, and people rarely recognize you as a juice, so how to take this first step has become a thorny problem.
Unable to contact the buyers, Lu Yan could only do everything himself, he asked the employees, each with a few boxes of sample juice, in all corners of the city, in the form of groups, in various supermarkets, various large shopping malls to publicize.
And tell them that even if it's a small convenience store, they can't let it go if necessary.
And arranged for Lin Xu to increase publicity and advertise to various TV stations, so that Lin Xu could make great efforts, don't be afraid of excessive publicity, he just needs to see the intensity of publicity and the effect on the surface.
However, the precondition is that the name of the Lu Group cannot be mentioned. Lu Yan wants to grow on his own, and he doesn't want to use the name of the Lu Group to climb up!
Of course, some people will instinctively sit in the right seat, which is something that Lu Yan can't control.
With Lu Yan's words, Lin Xu also became more and more confident, and first applied for tens of millions of funds to advertise in several influential areas.
The most important stroke is to make the streets and alleys of this West area pop up overnight 'New Hope' lightbox advertisements.
But within a few days, nearly 80 or so lightbox advertisements were cut overnight. Li Dong didn't know who did it so lacking in morality, but Lu Yan didn't let everyone make this matter bigger.
In fact, I vaguely know who is always going to the knife in the back.
Maybe New Hope's wave of advertising has moved some large juice wholesale companies, or maybe it's the golden sign of delicious fruit that still hangs over them. I also learned that under the name of the Lu Group, a powerful aura shrouded me.
Soon, for this kind of three-in-one fruit packaged for Lu Yan, that is, healthy, loving, and unique, it attracted the attention of many businessmen.
During the visit to the factory headquarters in person, many merchants finalized the contract.
Lu Yan and their juice factory have taken the first historic step.
With its unique taste, benevolence, and health, New Hope soon became like a powerful chemical energy that changed the pattern of the market, and its sales soared. Other fruit juice drinks are far behind, and there is even a situation where demand exceeds supply!
Lu Yan is very satisfied with the current results, but he is very worried about the current situation, he knows that these northern predators will not sit idly by and ignore themselves to dominate the market so much!
Even if they are under the name of the Lu Group, after all, if they move their cheese, they will die and take it back!
Sure enough, not long after the promotion of New Hope, something strange happened!
Either the transport truck was intercepted, or the purchase of wild strawberries from all over the world fell sharply, not that it could not be purchased, but it was thought that someone must be to blame.
As some strange things happened one after another, Lu Yan knew that now they finally had some enemies.
In fact, anyone with a discerning eye will see that these so-called enemies are also those juice predators, who are not easy to shoot on the surface, and secretly carry out some small actions to make trouble.
Although these small actions are harmless, but with the growth of time, this is definitely a big hidden danger, once the new hope is really in full bloom, these predators will definitely make Lu Yan not feel better.
This also responds to that sentence, on the road of development, embattled!
How to temporarily block out the unwarranted grievances with them has become the primary matter that Lu Yan urgently needs to deal with......
In the past few days, things have become worse and worse, and even their employees have been beaten by unknown people, if these things go on for a long time, they will definitely make employees worry, and the final result may be unimaginable.
Lu Yan walked back and forth in the office, looking at Lin Xu and Tang Jing opposite.
"Please, Mr. Lu! Don't go, I'm tired of watching! Lin Xu said while smoking a cigarette.
"Mr. Lin, can you stop smoking? People really can't afford to hurt it! This voice is naturally him Tang Jing.
"If you don't go back and forth, I won't smoke!" Lin Xu looked at Lu Yan and said.
Tang Jing smiled: "Then you mean that if I can make you not smoke, I will stop my handsome guy from walking back and forth?" ”
Lin Xu said: "This is certain, I still want to smoke that part!" As soon as he finished saying this, Lu Yan seemed to think of something, and immediately dragged Tang Jing and said excitedly: "What did you just say?" You're saying it again! ”
Tang Jing was frightened by Lu Yan, but also said hesitantly: "I'll just say, if you don't let Mr. Lin smoke, I won't let you go back and forth, so Mr. Lin will be embarrassed to smoke......"
When Lu Yan heard this, he kissed Tang Jing fiercely and said happily: "I have a way!" ”