Chen Yun's side, when he heard An Wen say this, he was very helpless.

But what can she do, to put it mildly, she doesn't even have shares in the company, just a part-time job.

Of course, even if she has a stake, she will not question An Wen's decision.

Don't look at her as a strong woman, but the environment in which she has lived since she was a child has already destined her not to be the kind of person who is dictatorial.

It's true that she has a strong personality, but she knows what to do in what situations.

She can give her opinion, but she will never contradict a man after he has made a decision, and refute it with fierce words.

That will only make things stiff, and it will also affect the relationship between the two.

And with An Wen's family background, even if the decision is wrong, she can afford to lose, not to mention that the way she thought of hurting people is to hurt people, as long as she has money, she will not lose.

"Okay, then I'll talk about the plan, daily necessities are different from cosmetics, and their customer habits are more important than the quality of the goods.

To put it simply, the brand influence is stronger, the customer loyalty is higher, and under normal circumstances, customers basically do not change different kinds of daily necessities.

But there is a situation where there is a promotional discount, at this time, customers will selectively buy some other brands of daily necessities. ”

After hearing this, An Wen immediately said: "Then we can afford to lose the discount." ”

Chen Yun rubbed his forehead and hurriedly said: "No, I mean, brand loyalty When faced with low-priced goods, customers will choose low-priced goods.

But we can't reduce the price, because that will create a concept in the minds of customers that our products are defective, they are bargains, and that has a very big impact on our brand value. ”

"Uh...... So what to do? An Wen asked.

"It's very simple, that is to pick up your Mr. An's east wind. In the two activities in the morning, you spent 8.3 billion, which successfully caused a national upsurge.

And our company's daily necessities were originally going to go public following this boom, but now if we want to drive Unilever out, we can only carry out another wave of activities. ”

"What activity?"

"Lottery."

Then, Chen Yun explained in detail to An Wen how to operate.

To put it simply, it is to take this opportunity to let the people of the whole country know that their daily necessities company is rich, not bad for money, and capricious.

A company with money and a company without money are completely different in the hearts of ordinary people.

Wealthy companies will definitely not use poor quality raw materials for a little profit.

For a rich company, the production line must be very good, and the workmanship of the product is certainly not bad.

Wealthy companies, if they invest in scientific research, their products should be very good.

But this is just a concept, in fact, whether the company has money or not, it is all rushing to make money.

All marketing is packaging.

This is the same as the character design of the entertainment industry.

And now in the eyes of people in the outside world, what is the personality of the daily necessities company?

Rich, capricious, and with a great background.

In this case, if the new goods on the shelves of the daily necessities company have a lottery QR code inside, the maximum prize is 5 million, believe it or not.

Before, I have been cheated so many times, and many people definitely don't believe it.

But after a wave of more than 8 billion cash lottery in Anwen, and it was a lottery that arrived on the same day, everyone would believe it.

Anyway, daily necessities are used in every household, and the price is about the same.

What if you win the lottery?

As long as such an activity is carried out for one month, after experiencing the effect of the company's daily necessities, 80% of customers will choose to use the company's daily necessities in the future.

After all, everyday necessities are not the same as cosmetics.

Cosmetics are immediate, as long as you are not blind, you can see the effect.

Daily necessities are different, they are all soaps, and they can be sterilized.

But you can't see the bacteria, so you can't let the bacteria come out and prove it to you.

However, as long as good things have been used and used for a period of time, they can still distinguish the effect.

This is also Chen Yun's strategy, otherwise she would not have used such a simple and crude approach.

It's the same as an Internet company, first spend money to cultivate the market, burn money like crazy, and then wait for you to get used to it, and start cutting leeks.

"Only 100000000000000000000 It's too little, at least 5 billion, and I'm going to make Unilever completely collapse before Christmas. After hearing about this plan, An Wen immediately said.

"Okay, you're the big boss, yours have to count." Chen Yun said indifferently.

After making the decision, Chen Yun left to contact the Weibo platform.

Soon, a new announcement appeared on the Weibo event page.

"In order to give back to our customers, the company has set up a random QR code in the new daily necessities that will be on the shelves three days later.

After you buy daily necessities, please keep the QR code and wait for the lucky draw in five days.

The total prize of this event is 5 billion, the minimum prize is 5 yuan, followed by 50 yuan, 500 yuan, and 5,000 yuan...... Until the 5,000,000 grand prize is capped.

The event will run for 10 days, with two unified draws and 100 grand prize winners. ”

As soon as this news came out, the people who drew the lottery today began to look forward to it.

Some people even ran to the store that night and asked if it was in stock.

It's a pity that it's out of stock all over the country now.

The products are there, and after hundreds of different kinds of daily necessities manufacturers were acquired, they began to frantically produce goods, and the goods must be enough.

But the problem is the packaging, which the packaging with the QR code does not.

Therefore, various production plants began to urgently adjust their production lines, add QR code printing, and then repackage.

Although he was ordered to work overtime urgently, no one complained.

After all, the money is in place, let alone working overtime, even if you live in a factory, there is no problem.

After this news was sent, the most nervous was not Unilever, but Procter & Gamble.

To be honest, An Wen didn't want to hit Procter & Gamble.

It's a pity, who made it also a daily commodity, so it was affected by this wave of AOE damage from Anwen.

In fact, even if An Wen knew, he didn't care.

Anyway, in our country, there are no awesome daily necessities companies.

Originally, several old enterprises in the magic capital were also acquired by foreign countries, so this time he hit the daily necessities industry, and the impact on our domestic companies was not very great.

Although there is still an impact, it is not a big deal, and it will not burden the government.

When he sleeps at night.

Several of the world's top daily necessities companies have held emergency meetings to discuss this issue.

As the world's largest market for daily necessities, no company is willing to give up.

Daily necessities are not luxury goods, they rely on sales to win.

And countries with a large number of people and purchasing power, several times in the world, there is only our country.

So as soon as this news came out, several top daily necessities companies couldn't sit still.

Sales promotion?

Discount?

Preferential?

These methods are useful under normal circumstances, but they are completely useless in the face of the current situation.

What if I miss out on the 5 million jackpot in order to save a dollar or two?

Let them also run a lottery?

Can't do it, let's not talk about whether you can play it or not, and there's no such competition.

They are responsible to shareholders and shareholders, and they are not like An Wen, who patted their heads and threw out 5 billion, and no one dared to care.

While the executives of these companies are discussing how to deal with this vicious business competition, the bigwigs behind them are discussing An Wen.

For Anwen, they didn't pay attention to it at first.

But as time went by, An Wen took out more and more things, and even some of them were greedy.

In such a situation, it is not that they have not used their crooked brains.

It's a pity that as a salted fish, An Wen hides in an underground base comparable to a nuclear fortification every day, and they don't have a chance to make any small moves if they want to.

But this time, they really couldn't sit still.

If An Wen is allowed to continue like this, everyone will stop playing.

Eventually, several bigwigs went to one place together, and that was 1600 Pennsylvania Avenue.

The next day, Ann smelled and had just finished washing.

Before he could get breakfast, Director Shen's call came.