Chapter 507: Drastic Improvement of Production and Sales
At this meeting, all the personnel involved in the production and sales of Qingtian instant noodles were present, and as Song Qingtian's closest people, Song Xifeng and Zhao Leiming were also listening.
In terms of production, Qin Xiaofei and Tang Jinfeng each expressed their own opinions, and they can ensure the stability of the production figures.
Song Qingtian put forward his own opinions on this issue.
"It's good to stabilize the production quantity, but I think it is necessary to increase the output appropriately and arrange the overtime hours of workers reasonably."
Qin Xiaofei was puzzled by this, "Although we have competitors, as long as we don't have problems with production, why do we increase production." ”
"Of course, in order to occupy a larger market, only when the supply is sufficient, the sales team can give full play to their ability to develop the market."
Song Qingtian glanced at Tao Jinshan, "Brother Tao, what do you say?" ”
Tao Jinshan said with a smile: "You are right, but I have a few problems with sales." ”
"Brother Tao, I just need you to raise a problem, we can solve it, and when there is no problem with production and sales, we can have a head-to-head confrontation with Emperor Instant Noodles. We all know William's purpose, this is a war without gunpowder, and it is about to start. ”
Tao Jinshan said: "The first problem is that the people recruited by our sales team last time can basically sell and open up the market independently, but in so many provinces in the country, there is a shortage of manpower for one person to be responsible for one province." ”
"And what do you think?"
"I think so, every province has an office stationed in it, looking for agents and cooperative sellers, and the handling of various things requires at least two people, and more than two people."
Song Qingtian thought slightly, "You can add a sales team, or even more." According to the national geographical division into regions, such as South China, North China, Northeast China, etc., roughly divided into several regions, the business mature personnel are distributed, each region sets up a regional manager, and then these regional managers govern several provinces, each province is sending down two people, so that the layers of management, generally not easy to appear management loopholes, all the regional managers of the deployment, their work arrangements have Tao Brother you to deal with. ”
Tao Jinshan thinks this is very good, so that an airtight sales channel has been formed.
In Tao Jinshan's cognition, such a centralized management method has been a common means for emperors to manage local areas since ancient times. Song Qingtian could have such an idea, which opened his eyes even more.
Song Qingtian's method is to learn from the business practices of the 21st century and build a huge sales network.
Tao Jinshan raised the second question: "The sales in Nanyang seem to be weaker, I think it can be improved, Wu Daqing is also old, I think he can just let him greet him, and deploy a few sales staff from Zhengzhou to Nanyang." ”
Song Qingtian nodded yes, "It's better to let the sales of the Nanyang branch supply the province in the future, and the products of the Zhengzhou factory will be supplied to the whole country, so that everyone can do their own thing." ”
Then, Song Qingtian told them all about the previous business methods, policies, possible problems, and solutions to existing problems.
Having all the backbones have more advanced experience and knowledge will be of great benefit to development.
Qin Xiaofei said, "Now I understand, why do you want to increase production, if sales bloom everywhere in the future, there will be no more production quantity, and you will not be able to keep up with the supply of sales at all." ”
Song Qingtian specially explained to Tang Jinfeng, "The sales volume in the province can be supplied by Nanyang Cai, and there will even be squeezing and hoarding, and it is still necessary to increase production, which can relieve the production pressure on Qin Xiaofei's side." ”
In order to cooperate with this drastic improvement, Song Qingtian mentioned replacing more novel packaging and increasing the diversity of packaging, and arranged things for Zhao Leiming to do.
He also specially told Zhao Leiming to go to the printing factory to make some special crispy noodle small packages, as a gift, with the sales of instant noodles, do some preferential activities, and give back to customers.
Zhao Leiming raised a question, "Can spicy noodles also be sold according to this model?" ”
"Of course you can, but the market for spicy noodles is not as big as instant noodles for the time being, so I will consider it slowly in the future."
"That's it, I'll try it with your methods."
Song Qingtian asked Tao Jinshan to go to the TV station to advertise, and the provincial TV stations that have Qingtian instant noodle factories selling must advertise.
Increasing production, expanding the sales team, allocating staff, new packaging and giveaways, and already advertising, so it is a lot of investment.
Song Qingtian asked Uncle Ge, "What do you think of this?" ”
Uncle Ge has been listening carefully, "Although I have also managed a factory, but state-owned factories are different from private enterprises, your statement and approach, I think it is very novel and reasonable, but this time the investment seems to be a bit large, don't you worry about the cost too much?" ”
Song Qingtian knew in her heart that in this era, the investment and the return were proportional, and she didn't worry about anything at all.
"How much to pay, how much to return, in the past, everything was done, there was no single to do careful thinking for the matter of the instant noodle factory, this time William wants to compete with us, we must invest, only investment can have more space. Uncle Ge, how much do you think this investment will cost? ”
Uncle Ge pondered for a moment, "It's about five or six hundred thousand, and I have to come down and make a breakdown." ”
"So much?"
Song Xifeng couldn't help but sigh a little.
Song Qingtian said with a smile: "Third uncle, you are busy with liquor every day, let Uncle Ge tell you what is the monthly income of our instant noodle factory?" ”
Uncle Ge said with a smile: "Those investments just now haven't accounted for a month's profit. ”
After Zhengzhou's sunny instant noodle factory began to sell, it paid off more than 300,000 arrears in a month, and then the profits gradually increased every month.
Song Qingtian said that these are not show-offs, but inspiring.
Of course, how tempting it is for you to say such a large amount of money in front of the public, and if you don't say something, you will always feel unbalanced in your heart for other people.
Song Qingtian was prepared and gave everyone a red envelope of 2,000 yuan on the spot.
Subsequently, Song Qingtian even promulgated a blood-boiling news on the spot.
"Starting from this year, everyone will be given a bonus at the end of the year, and the factory director's bonus is fixed at 20,000 yuan. The year-end bonus of the manager in the province starts at 5,000 yuan, and then increases according to the number of sales. The regional manager's bonus is as low as 10,000. As for Brother Tao, it is to double it again, and the 30,000-year-end bonus is the bottom. Other staff members will also have bonuses, but I will discuss this with Uncle Ge before announcing it. ”
In this era, it is not common for 10,000 yuan households, and Song Qingtianguang's year-end bonus is so generous.
People are all the same, no profit does not get up early, only rich rewards can mobilize enthusiasm and creativity.
In doing so, it is also more conducive to the development of work.
This meeting made everyone's hearts excited.
Afterwards, Song Xifeng quietly asked Song Qingtian, "Can my liquor do the same?" ”
Song Qingtian said: "The instant noodle factory is a mass consumer product, and it can operate in this way, but liquor is the demand of a specific group of people, so it can't be like this." ”
Song Xifeng was a little disappointed, the instant noodle factory spicy strips can do this, it sounds like it will be very profitable in the future, why can't the liquor.
"I feel like there's been little room for improvement over the year, and there doesn't seem to be a significant increase in sales."
Song Qingtian remembered that in the 21st century, Longchi liquor was divided into various different grades of liquor, the high-end liquor was comparable to Moutai, and the low-grade liquor could enter thousands of households. The mid-range is divided into many different varieties such as wedding banquet wine to meet the different needs of various people.
"Third uncle, how many varieties of Longchi liquor are there now?"
"Three."
"Is there a difference between price and quality?"
"Basically, there are not many discrepancies."
"That's the problem."
"How do I fix that?"
"You can't solve this problem, you are just a seller, not a manufacturer, this is to discuss with Brother Lu."
Song Xifeng said happily: "If you tell me what to do, I'll see if Brother Lu agrees." ”
Song Qingtian thought for a while and said: "This is also possible, you tell Brother Lu to improve the quality of liquor, the best ones are produced less, the sales are more expensive, the medium ones are used for banquets, the main ones are used in the urban market, the price is moderate, people are easy to accept, and the low-grade ones are mainly aimed at the rural market, so that there are levels, sales can occupy various fields, sales volume will go up, and profits will naturally be more." ”
"Qingtian, you have such a good idea, how many good ideas do you have?"
Song Qingtian smiled, "It's useless for you to care about my thoughts, it's only useful if Brother Lu can listen to your words." ”
Song Xifeng nodded yes, and couldn't wait to call Lu Xin.
After listening to Song Xifeng's words, Lu Xin blurted out, "This is the idea of a sunny day, right?" ”
"Brother Lu, you don't give me face like this."
Lu Xin said with a smile: "Your sales are very good, but these production things, it is estimated that you don't know as much as sunny days, so I said this." ”
"Brother Lu, do you think this method is feasible?"
Lu Xin thought for a while, "The process of Lao Baigan is the same, basically we produce liquor, all of which are high-purity, high-quality liquor and ordinary liquor mixed together, and there is rarely a detailed classification, but when you say so, I think I can try it." West wind, can I say a few words to a sunny day? ”
Lu Xineng agreed, Song Xifeng was very happy, so he called Song Qingtian.
Lu Xin said: "Sunny day, what the west wind said just now is very reasonable, can you help me explain it in detail." ”
Song Qingtian said with a smile: "If you look at the demand group, I think you produce four grades of liquor, high-end liquor accounts for one-sixth, mid-range accounts for two-sixths, and low-grade accounts for three-sixths." Among them, there are two varieties in the mid-range, one is dedicated to banquets, such as marriage, childbirth, the birthday of the elderly, etc., and the other is the liquor that is usually quoted by the urban population. This separation is also very helpful for sales. ”
"Is that a different name?"
Song Qingtian's mind immediately came up with the names of several prominent Longchi liquor in the 21st century.
"This is natural, for example, the high-end is called Longchi Privilege, the mid-range is called Longchi Wine, the banquet wine is called Longchi Wedding Banquet Alcohol, and the low-grade is called Longchi Tequ, the name is separated, and the packaging should be separated, so that this kind of series of wine can also be developed in the future, and there are more varieties, and the proportion of the market will be more."
"Sunny days, you always surprise me. That's it, it's all according to your ideas. ”
Song Xifeng couldn't laugh when he heard it, the production improvement, the needs of consumers can be met, and the quality of Longchi liquor is also good, he secretly made up his mind to sell liquor in the future in accordance with the sales model that Song Qingtian held a meeting today.
Song Qingtian's meeting this time led to new sales of three products.