The weather is a bit nice today, with clear skies and cloudless skies.

Song Qingtian had dinner early, and was going to help Deng Yuhua, Jiang Xiaoyan said that she also wanted to go to see Deng Yuhua's clothing store, after all, she was a girl and had a natural preference for clothes.

Deng Yuhua said that he squeezed a lot of goods, but it was far beyond Song Qingtian's imagination.

There is also a small courtyard behind Yuhua's clothing store, where Deng Yuhua lives, and a third of her bedroom is filled with backlogs of clothes.

No wonder Deng Yuhua wants to dispose of these clothes quickly, there is no capital to do business in the 80s, who can stand the pressure of so many goods, fortunately, it is a person with a family background like Deng Yuhua who can bear it.

The three of them began to carry the squeezed clothes to the store, and they didn't finish moving them for half an hour.

Suddenly, Jiang Xiaoyan said "Huh", "What is this?" After speaking, he took out a rectangular box from the backlog of clothes and read: "Sanyo brand single-card tape recorder." ”

Around 1982, the price of the original Japanese Sanyo brand single-card tape recorder was 383 yuan.

Deng Yuhua's living standard is really high.

Deng Yuhua heard Jiang Xiaoyan's voice and hurriedly walked over, "I said that this thing has never been found, it turned out to be piled up in the clothes, I thought it was lost." ”

Jiang Xiaoyan asked: "Sister Yuhua, is this a tape recorder that can play songs?" ”

Deng Yuhua said yes with a smile, then took out a cassette tape from the drawer and put it in the tape recorder.

"Click" pressed the play button, and a beautiful melody came out of the tape recorder.

"Good flowers don't bloom often, and good times don't always exist.

Sorrowful smiles, tears sprinkled with lovesickness.

After parting tonight, He Rijun will come again.

After drinking this cup, please have some side dishes.

How many times can you get drunk in life.

Why don't you ...... if you're not happy?"

This is Teresa Teng's song, and her sweet singing voice makes people feel that their ears are obedient.

Jiang Xiaoyan's eyes widened, "It's so good, and there are such good songs?" ”

Deng Yuhua hurriedly turned down his voice and said: "These songs can only be listened to secretly, but not by others." ”

Song Qingtian immediately understood that in 1982, when the situation in Taiwan was turbulent and cross-strait relations were tense, Teresa Teng's songs were criticized as glamorous.

Jiang Xiaoyan said with a little regret: "Such a beautiful song, if you put the tape recorder in a clothing store, then many people will definitely come to listen to it, and there will be a lot of people who buy clothes." ”

This sentence immediately woke up Song Qingtian.

In the 21st century, the promotions of shopping malls and stores are all about putting on the stereo at the door of the store, playing pop songs, and occasionally interspersed with some advertising slogans, which is very effective.

Jiang Xiaoyan's proposal was very right, but Teresa Teng's song was banned at the time, and Song Qingtian asked Deng Yuhua if he had any other song tapes.

Deng Yuhua said: "I thought I had lost this tape recorder, so I never bought a tape, and I only had two blank tapes at home. ”

Blank tapes?

Song Qingtian had an idea, he could record songs and advertising words.

In the 21st century, many stalls are self-recorded, most notably the Jiangnan Leather Factory and the two-dollar store, which can take sales to the next level.

After making up his mind, Song Qingtian asked, "Sister Yuhua, do you have a price for these clothes?" ”

Deng Yuhua said: "In the past few days, I have been looking at the purchase price list of these extruded clothes, and I have counted it, if it is calculated according to the average price of 6 yuan 5 per piece of clothing, it is just enough for the capital." ”

Song Qingtian said with a smile: "Even if you deal with the backlog of clothes, you have to make money, I have a proposal, we have an average price of 8 yuan per piece of clothing, 15 yuan for two pieces, and 22 yuan for three pieces, what do you think?" ”

can make money, of course Deng Yuhua agreed.

At that time, Song Qingtian asked Deng Yuhua to post a big-character poster, which also said that the off-season clearance was discounted, selling one piece cheaper for two yuan, and selling two pieces cheaper for five yuan. This is completely consistent with Song Qingtian's proposal.

If the average price of each piece of clothing and pants is 10 yuan, after the discount, the number is right.

Song Qingtian pointed to the tape recorder and said with a smile: "Today's sales are all up to you." ”

Deng Yuhua and Jiang Xiaoyan looked at each other, is this girl crazy, talking into a tape recorder.

Song Qingtian arranged for Deng Yuhua to go to the clothing store, put all the clothes carried out on the open space outside the clothing store, and then pulled Jiang Xiaoyan into an empty room and closed the door.

Jiang Xiaoyan asked puzzledly: "Sunny day, what are you going to do?" ”

"Sister Xiaoyan, don't you like to sing? Today, you will play your strengths, you will follow the words I wrote for you, turn it into a little song, and then play it out on a tape recorder for everyone to listen to. ”

"Sunny, are you telling the truth? Let me sing and record it for everyone? ”

"Well, would you like to?"

"Uh-huh." Jiang Xiaoyan nodded vigorously, she likes to sing and sings well, but she doesn't have the opportunity to sing to others, Song Qingtian made such a request, but she couldn't ask for it.

Song Qingtian said: "I want to write the lyrics first, which is the advertising slogan, you look at the words I wrote, and you have a number in your heart." ”

"Good news from the sky, breaking news.

Breaking news, good news from the sky.

Sanchuan Town Yuhua clothing store is on sale

The Yuhua clothing store in Sanchuan Town is on sale

Out-of-season clearance discounts

Out-of-season clearance discounts

It's luck to come across, and it's a blessing to buy it. ”

After Song Qingtian finished writing this paragraph, Jiang Xiaoyan was a little confused, "Qingtian, where are the lyrics?" If you don't rhyme, how can you sing? ”

Song Qingtian said: "This paragraph is not sung, it is recited, this is my part." ”

Song Qingtian carefully recalled his previous life, and when he passed by those roadside stalls, the advertising slogan played in the stereo quickly wrote a paragraph.

"One piece of clothing costs 8 yuan, two pieces of clothing cost 15 yuan.

Buy one for your wife, and go home at night to eat and drink.

Buy two for your parents, and make up for the kindness of parenting.

Buy three pieces and give them to the whole family, and the whole family is happy haha.

Walk on East Street, walk on West Street, shoot when it's time to shoot, opportunities don't come every day.

Buy and buy, buy and carry it, today the store has a promotion, I came here to advertise, and I bought one when I was in a hurry

The old don't deceive the young and don't hide it, I won't cheat you out of a few dollars, we all rely on quality to do publicity.

Advertise for publicity, I don't make a penny from everyone!"

Jiang Xiaoyan laughed as she read, "Qingtian, these words are really funny, why did you want to come?" ”

After compiling the advertising words, Song Qingtian recorded the above part first, and she read it out in a passionate and generous tone and in Mandarin, which made Jiang Xiaoyan feel that the level of the announcer on TV was still high.

The announcers in the 80s were all regular Mandarin, and with Song Qingtian's shouting and passionate recitation, it naturally made people feel that the level was higher than that of the announcer.

The following part was recorded by Jiang Xiaoyan, and Song Qingtian asked her to record in pure Sichuan dialect and asked her to show extreme enthusiasm.

At first, Jiang Xiaoyan couldn't let go, Song Qingtian gave her an example according to the advertising tone of the 21st century, and after Jiang Xiaoyan let go, the pure Sichuan dialect and warm emotions were particularly inspiring.

Subsequently, Jiang Xiaoyan sang the most popular song at the time, "Listen to My Mother Tell About the Past", which was placed behind the Sichuan advertising words she recorded.

A full advertising campaign is complete.

At the beginning, Song Qingtian's words are full of passionate and generous news reports, in the middle is Jiang Xiaoyan's pure Sichuan accent enthusiastic sales pitch, and finally a fresh and sweet song with the taste of childhood.

The advertising words are diverse and novel, with Mandarin and Sichuanese, as well as beautiful songs, and the tape recorder is placed at the door of the Yuhua clothing store to play on a loop.

This propaganda mode, which had never existed in the 80s, immediately attracted a large number of onlookers to watch the excitement.

The children followed and then learned to sing.

Adults stared at the tape recorder, and it was the first time for many people to see such a novelty, and it was also the first time to hear such a funny and enthusiastic advertisement.

Song Qingtian's newly rented house neighbor, Xiao Ergui's wife Chen Xiaozhi, who played cotton, is from Sichuan, and has not been back to her parents' house for many years.

In addition to being emotional, Chen Xiaozhi took out 15 yuan, "I'll buy two pieces for my parents." ”

After Song Qingtian hurriedly asked Chen Xiaozhi's parents about their height, weight, age, etc., a navy blue dress and a pair of gray and black pants jumped out of the pile of clothes.

"This navy blue dress is suitable for aunts to wear, simple and generous and warm. These pants are suitable for uncles, gray-black and dirt-resistant, and strong, so they are comfortable to wear when working. ”

Chen Xiaozhi nodded vigorously when she heard this, "Nizi, you're right, my mother likes clothes of this color, my father does work a lot, and his pants are always dirty." ”

People in the 80s, accustomed to buying things in the supply and marketing cooperatives, and also used to the coldness and arrogance of the salesmen of the supply and marketing cooperatives.

How good this service attitude is, this is the real wholehearted service to the people.

After selling the two clothes, someone came to buy them, and Deng Yuhua and Jiang Xiaoyan immediately joined the ranks of sales introductions.

Novelty, magic, brainwashing advertising words, the three saleswomen are all beautiful, and the service is warm and thoughtful.

These are all ways to attract customers, and when they come, they have to pay for something.

The brainwashed price propaganda on the advertising slogan works.

When Zhu Rongrong set up a stall at the corner of the street, she said that it was cheap, and a pair of pants was sold for 10 yuan, but now the clothes in Yuhua clothing store are only sold for 8 yuan, and two pieces are 15 yuan, and if you buy two clothes or pants, you can save 5 yuan.

In this era, 5 yuan is not a small amount, enough for a family to buy salt to eat, and they can't eat it all in a month.

Although it is a barren spring now, after all, two years have passed since the land contract was contracted, and some rural areas still have some savings in their hands.

Such a good opportunity for discounts, such a warm service.

Such passionate and generous advertising statements seem to make people return to the early years of liberation.

The demonic advertisements kept playing in a loop, and the brainwashing advertising words only drilled into the ears of the onlookers, all the way to their hearts, so that the onlookers were itching in their hearts and reaching out to touch their pockets.