It is said that after Li Xueyang arrived in Xiangzhou Province, he first visited all his customers and seriously conducted a detailed investigation of the sales of Qingtian instant noodle factory.

Of course, during the visit, he did not forget to bring the gifts that survived in Song Qingtian's previous marketing plan, and he gave them a certain number of gifts for free according to the proportion of customers' purchases and sales.

This is also Song Qingtian's trick for him.

The weight of a pack of instant noodles on a sunny day is about 80 grams, and the quality of the gift is the same as that of instant noodles, but the weight is less than one-tenth of that of instant noodles, only about 15 grams.

Free gifts, free of charge, customers do not dislike how much weight, not to mention that the packaging of the gifts is also regular, one by one full of likes.

The customers who sell the sunny day instant noodle factory have the same idea, they can sell the giveaway as a commodity for money, and make a net profit as much as they make.

However, Li Xueyang cautiously explained to them that the gifts should be sold together with Qingtian instant noodles, and the original price is the same, and it is not allowed to increase the price or sell it alone, which is a benefit to give back to customers.

The customers were a little dissatisfied when they heard this, and they thought they were taking advantage of it, but they didn't expect it to be a customer taking advantage.

Li Xueyang took the trouble to explain to them, "These gifts are originally a preferential activity to promote sales, if they are opened separately or sold at a higher price, the preferential activities will lose their meaning." The main problem is that if the sales go up, you will make more money as a customer, which is not the same thing, not to mention that the giveaway does not charge you a penny, and it also allows you to increase your income. ”

Customers feel that this is indeed the case.

Li Xueyang felt that this was not enough, he made a bold plan, first roughly estimated how many instant noodles he could sell by the end of the year, how much year-end bonus he could get, and then put the money into sales.

Even if he works for people, Li Xueyang also feels that only by investing can he be rewarded, and only then can he improve the enthusiasm of customers.

He said to the customers: "In this preferential activity, if anyone sells more products, there is a reward at the end of the year, according to different sales volumes, three awards will be given, one first prize, 3000 rewards, two second prizes, 1000 each, and five third prizes, each 500 yuan." ”

A total of 7500, which is considered to be out of his own pocket, waiting for the end of the year Qingtian Group to give him a bonus before returning it to customers.

If you sell a lot of things, there are still rewards for the supplier? This is something that the customers of Xiangzhou Province of the Sunny Day Instant Noodle Factory dare not think of.

In the past, the social system was distributed according to demand, and it was difficult to buy goods.

In the previous marketing plan of Qingtian Instant Noodle Factory, it did a TV advertisement in Xiangzhou Province, and the instant noodles had a certain reputation, coupled with the previous sales base and this preferential activity and high bonuses to customers.

This strongly stimulated the customers, and they were all like crazy, and a large number of instant noodles from the sunny day instant noodle factory were entered.

In order to increase their sales, customers in Xiangzhou have developed offline stores, commissaries, food stores, and many stores that have never sold instant noodles have also begun to store sunny instant noodle factories, which has become a trend for a while.

Li Xueyang knew that Qingtian Group was far more than this food project, and considering that Xiangzhou people like to eat spicy food, he persuaded his instant noodle factory customers to buy spicy noodles, and if the spicy noodles sold well, they could also participate in the rewards at the end of the year.

When Song Qingtian learned of this, he couldn't help but praise Li Xueyang, he was not only a far-sighted sales wizard, but also a person who would consider the overall development of the group, and hurriedly arranged for Zhao Leiming to deliver the goods.

Sunny day instant noodle factory, sunny day crispy noodles, sunny day spicy noodles, these foods began to be sent to Xiangzhou Province in a steady stream.

Manager Jia, who jumped to Emperor Instant Noodles, believes that he used to be the sales director of the Sunny Instant Noodles Factory, and felt that he had more face in front of those customers, so he rested in Xiangzhou for a few days before he slowly went to open up the market and sell the instant noodles of the Emperor Instant Noodles Factory to the hands of the previous Sunny Instant Noodles customers.

After running for a day, he was deflated.

The reason is that those customers are not looking at face, but at profit, and they are fools if they don't do business to make more money.

Emperor Instant Noodle Factory's instant noodles have no preferential activities, no giveaways, no year-end bonuses, and no TV commercials.

Manager Jia was unwilling at first, and said vigorously, "Emperor instant noodles are produced by foreign-funded enterprises, and their quality and reputation will be better than that of sunny instant noodles." ”

The answers from the customers were also interesting.

"Aren't the instant noodles produced by foreign-funded enterprises made from the flour of our country?"

"Isn't the production line of foreign-funded enterprises also imported from abroad?"

Manager Jia retorted: "The things produced by foreign countries are good, that is, they are so advanced, including airplanes, cannons, trains and ships, they are all technologically advanced by foreigners, and you can't accept it." ”

This has aroused public indignation, and even more so, they have spoken unceremoniously.

"If foreign-funded enterprises want to compete with our country's enterprises, we must help domestic brands."

"Foreigners want to make money from our countrymen, don't you feel ashamed if you jump ship to help foreigners?"

Manager Jia had a fire in his belly, and he couldn't sleep at night.

ran for three days in a row, and how many of them had a temper with him, and it was not easy to refuse him on the surface, so he perfunctorily bought a small amount of Emperor instant noodles, put them in an inconspicuous place, and did not sell them.

A month later, Xiangzhou Province made a breakthrough in the sales of sunny day instant noodles, and the sales volume in one month exceeded that of the previous three months, and the instant noodles produced by the Nanyang branch were a little difficult to supply to a province.

It's late autumn, the weather is starting to get colder, and the sales of spicy noodles are even more crazy than you can imagine.

Sales managers in other provinces saw this situation and followed Li Xueyang's initiative in Xiangzhou.

They also proposed rewards when they were engaged in giveaways, and then sent them to their customers when they got their year-end bonuses.

It is said that the sales managers in other provinces were reluctant to give the year-end bonus to customers at the beginning, thinking that no one would be as stupid as Li Xueyang, in order to engage in sales regardless of the cost, and their own money was put into it in vain.

Later, after calculating, I felt that Li Xueyang was not stupid, but shrewd.

For example, Li Xueyang sells 1 million packs of instant noodles a year, with a year-end bonus of 20,000 yuan and a commission of 1,000 yuan.

But put the year-end bonus of 20,000 yuan into 7,500, the sales increased tenfold, and the achievement was 10,000 yuan.

In this case, if you invest 7,500 yuan, you can get 1,250 yuan for the year-end bonus of 20,000 yuan, but the commission has changed from 1,000 to 10,000, so that not only the investment can be returned, but also 2,500 more will be earned.

According to the previous sales, it is particularly difficult to sell 10 million packs of instant noodles a year, and the year-end bonus of 20,000 yuan is unattainable, and it is impossible to sell that amount at all.

The Sunny Day Instant Noodle Factory is not stupid to engage in sales, and this account is very shrewd.

For a while, they were inspired and stimulated the enthusiasm of sales, and the three products of Qingtian Group's instant noodles, crispy noodles and spicy noodles showed a blowout sales growth.

Tao Jinshan took the opportunity to develop several provinces that had not occupied the market before, and for a time, except for a few provinces that were extremely remote and economically backward, almost all the provinces in China began to sell Qingtian instant noodles.

Sales growth is a huge challenge for production, and both factories in Zhengzhou and Nanyang are in short supply.

Song Qingtian can only change some production strategies, in the past, relying on workers to work overtime on weekends to increase output, but now he has decided to work in three shifts, and the output can be increased by three times at once.

Of course, the workers were dissatisfied with such production intensity.

Qin Xiaofei has been managing for a long time, and he also knows how to appease the emotions of the workers.

He told the workers, "In the past, we worked eight hours during the day, plus overtime on weekends, and we were busy almost during the day, if you wanted to go to the bank to deposit money, if you wanted to go shopping to buy clothes, if you wanted to go to the mall, if you wanted to go to the post office to mail things, and when you got off work, everyone was closed, how inconvenient it was."

Now, it's eight hours, there are morning, afternoon and evening shifts, so that you can reasonably arrange what you want to do during the day and night according to the adjustment of the shift, and you can have a lot of time to do what you want to do during the day. ”

When you hear it, you think it's not bad.

Qin Xiaofei knew that the morning shift and the afternoon shift were just a matter of getting up early and going to bed late, and everyone had nothing to say. It's not enough to do that, after all, the night shift is to stay up late at night and work overtime, and it is estimated that not too many people are willing, so he proposed a substantial reward.

"Workers who work at night can receive a bag of instant noodles after work."

In this way, there is a comparison, some affordable things, the workers have no complaints, and the workers who are scheduled can also go smoothly.

The production of the Sunny Day Instant Noodle Factory is in full swing, and the sales performance is like cooking oil on a hot fire, quickly occupying the national market, and the spicy noodles are also popular with the sales of instant noodles.

In contrast, the Emperor Instant Noodle Factory is deserted.

Tong Xing also complained that Yang Yufei's production was not doing well, and he was afraid that the output would not be able to keep up with his sales.

The current situation is that Yang Yufei has successfully mastered the production control method, and the inventory produced by Emperor Instant Noodle Factory is too sufficient.

At first, Tong Xing thought that the sales staff poached from the Qingtian instant noodle factory, as long as they sold according to the previous method step by step, would definitely not be bad, but he never thought that they would encounter the same predicament as Manager Jia at the same time, and the market was completely occupied by Qingtian instant noodles.

He began to complain in front of Zhou Qianqian, saying that Song Qingtian was willing to invest, gave more money to employees, advertised, and engaged in discounts, but Emperor Instant Noodle Factory did not invest a dime, where can there be income?

Since the instant noodle factory was available, William went to Guangzhou to engage in real estate there, and everything here was handed over to Zhou Qianqian, Tong Xingye and Yang Yufei.

Zhou Qianqian is in charge, but she has to listen to William what she wants to do, and she can only tell William about the current situation.

When William heard this, he became angry on the phone.

"Don't you have brains? What did Song Qingtian do, and how would you do it? ”

If you want to do the same thing as Song Qingtian, you must invest money, and more importantly, you must have talents like Li Xueyang.

Zhou Qianqian told William about the difficulties, and after William listened, he asked Zhou Qianqian to start developing Emperor instant noodles in the same way as Song Qingtian.