Chapter 646: Eggs can't be put in one basket
"This old immortal is still alive?"
Yang Yufei learned the news that Mrs. Song had been found from Song Qiuyue, which was something she didn't expect.
At the beginning, she deliberately lost Mrs. Song, even if Mrs. Song explained things to Song Qingtian, she was not worried, anyway, in Song Qingtian's eyes, she was already guilty, and she didn't care about being bitten by Mrs. Song again.
Song Qiuyue proposed to go to the provincial capital to see Mrs. Song, but Yang Yufei refused.
"She's going to go back to her hometown sooner or later, and you're still afraid that you won't see her?"
Song Qiuyue paused, "Yufei, I'm worried about you and want to go see you." ”
"Mom, I'm fine here, don't worry, when I have the ability, I'll take our whole family to the provincial capital."
"Yufei, I don't care about being happy with you, it's because there is something I have to tell you. Two days ago, people from the town's police station were in the village to investigate your usual character problems. ”
Yang Yufei was stunned for a moment, "What is the police station investigating me?" I didn't break the law. ”
"I heard that it was for your business in the match factory in the county, Wang Guihua, who almost burned you back then, has now retracted his confession......"
"There is such a thing."
Yang Yufei was shocked, it has been so long since the incident, what else is there to investigate? A few days ago, Liao Zheng came to look for her, and the police in the town went to the village to investigate him, and he really regretted that he didn't burn Wang Guihua to death.
But she has nothing to worry about, she thinks she is doing it seamlessly, and she can't find any results at all, what she wants to see most now is Song Qingtian's decadent and depressed appearance.
Qingtian Group's current crisis is indeed getting more and more serious, in addition to Longchi liquor and Suzaku jade shops are not affected, instant noodles, spicy noodles are almost completely unsalable, although there are several instant noodle factories in the south to help, but still out of a state of loss, the newly developed spicy spicy fish has not started at all and has been strangled in the cradle.
Regarding Yang Yu's practice of increasing rebates, Song Qingtian didn't want to compete with her in rebates, because she understood that fighting a price war would only kill the enemy by killing 1,000 and losing 800.
Previously, she used static braking, cooperated with Xiao Ding inside and out, and waited for William to doubt Yang Yufei's approach, and then she would win without a fight, never expected William to support Yang Yufei, and the result of not fighting back made her very passive now.
After calmly analyzing the current situation, she felt that she would not continue to fight with Yang Yufei on the issue of rebates, but to improve the position of Qingtian instant noodles in the hearts of consumers from other places.
Since the implementation of the Trademark Law, CCTV has begun to evaluate the well-known trademarks of Oriental countries every year.
Song Qingtian understands very well that the future development is the war of brands, and the products of a well-known trademark will definitely increase sales, even if the sales are not good, a good brand is very valuable.
So, she decided to invest more in advertising.
Qingtian instant noodle factory, because of Zhang Mingmin's endorsement of the advertisement, has become famous, and Longchi Baijiu's reputation has also improved a lot under Jiang Xiaoyan's endorsement.
She decided to start investing money to increase the number of advertisements broadcasted, and negotiated with the TV station to increase the funds and bring the advertising time to prime time.
At the same time, she decided to launch a new campaign with spicy strips, a food that has been sustainable for many years.
In the past, the spicy noodles were not regarded as the main products, and they all followed the instant noodle sales channels, and now it is time to let the spicy noodles take charge of themselves, even if the sunny day instant noodles are temporarily suppressed by Emperor instant noodles, but as long as the spicy noodles are promoted, coupled with the drive of the brand of sunny days, the sunny day instant noodles will not be completely unmarketable.
This time, Song Qingtian decided to launch spicy strips and spicy scorched fish at the same time as a series of snacks of Qingtian Group.
When the advertisement was broadcast, it began to convey a sales model that had never been seen in this era, and directly sought agents and franchisees.
In this way, Qingtian Group and agents bear the risk of sales at the same time, even if there are people like Yang Yufei who make trouble, when the time comes, people with ill intentions are not facing an enemy, but countless franchisees, will not be so easy to have sales problems, but also in response to that sentence, eggs can not be put in a basket, only in full bloom, several products support each other, is a lasting development prospect.
In this era, the star effect has begun to show signs, and Zhang Mingmin's endorsement for Sunny Day Instant Noodles is the best example.
Song Qingtian plans to use another effect to advertise this time, that is, the TV series effect, to be the title sponsor of popular TV series, which is also a common method in the 21st century, but no one thought of it in this era.
At the beginning, Song Qingtian helped Hou Fu Deng Yuhua sell "Sachiko shirts" in this way.
This year, the more influential film and television, including a TV series "Harbin at Night" is a hit, this year, the Los Angeles Olympics are also in full swing, the current TV has not reached the technology of live broadcast, and the TV is broadcast through the purchase of sports videos from foreign media.
In this age of information scarcity, these popular TV series and sports videos are often repeated many times, but there are still a large number of enthusiastic viewers who take the trouble to watch the reruns again and again.
Song Qingtian decided to replay the video from the title TV series "Harbin at Night" and the Los Angeles Olympics.
In terms of advertising creativity, Song Qingtian can just take an example of advertising in the 21st century, plus Boss Wei of the Beijing Advertising Company is also familiar with her, she is absolutely confident in the production of advertisements, and after the advertisement is broadcast, it will definitely make the first national audience refreshed.
The important thing is to win the title sponsor, which is very difficult to do.
In these years, there are no advertisements in TV dramas, and there is no such thing as a title sponsor. In countries accustomed to the public ownership distribution system, it is not easy to change people's inherent thinking if they want to implement this new model.
It's not easy to try, isn't every emerging food a success in trying?
Now that the trend of reform and opening up has gradually changed the thinking of the Chinese people, Song Qingtian has the confidence and determination to succeed in this matter.
First of all, she found Li Xueyang to discuss the matter.
In Qingtian Group, Li Xueyang is the most advanced thinker, the most creative and pioneering person. Song Qingtian believes that as long as Li Xueyang approves and accepts this matter, it will be half the success.
Li Xueyang learned all of Song Qingtian's thoughts, and couldn't help but applaud, and volunteered to complete these things with Song Qingtian.
This is also an important reason for Song Qingtian to find Li Xueyang, she can't leave the provincial capital for too long at the moment, because the relocation of the office building of Qingtian Group is about to begin.
She decided to take Li Xueyang to the capital, and after the basic situation was familiarized, the general things were completed, and Li Xueyang was allowed to complete the subtle work of the aftermath in the capital, and she could return to the provincial capital to start the relocation work.
Li Xueyang drove Song Qingtian's Hongqi car, and after driving her to the capital, she was found by Shen Xing as soon as she found a place to stay.
Although Shen Xing greeted him with a smile, his expression was slightly lost.
Li Xueyang is a talent, and he is relied on by Song Qingtian like this, driving Song Qingtian's car with her all the time, and there is a suspicion that he will get the moon first near the water.
The more critical reason is that Song Qingtian came to the capital and did not tell Shen Xing, Shen Xing still learned about it through Shen Hong's mouth.
"Sunny, why don't you tell me when you're here?"
Song Qingtian smiled: "I can't ask you for help with everything, you are also busy with your affairs." ”
"Your business is my business. As I said earlier, I'm not happy if you don't ask me for help. Shen Xing said, glancing at Li Xueyang from time to time.
Li Xueyang is a smart person, and he left quietly with a smile.
Song Qingtian understood that Shen Xing had always been very enthusiastic about helping him, and he had to give him an explanation now, so he couldn't make him feel worthless, and said with a smile: "Now my situation is not very good, and I am a little tired and laborious, because I was negligent and didn't tell you." ”
"My sister has told me everything about you, so I want to help you all the time. By the way, the house on the side of the Lotus Liangpi Store has been rented, and it can be opened after cleaning up. ”
"Just let Song Tao do this."
"Sunny day, there is one thing I have to tell you......" Shen Xing suddenly stammered a little.
Song Qingtian said with a smile: "Is there something wrong with the logistics company?" If so, it was expected, the people from the investigation team never appeared in front of me, and I thought about probably not. ”
"Qingtian, this thing is really weird, my dad obviously found out that the people in the investigation team have gone to Zhengzhou, and you haven't seen it for so long. My dad thought that the investigation team was an unannounced visit, but later it turned out that the people in the investigation team had learned about your assets, but felt that your character was not good, so they could not agree to your operation of a logistics company for the time being, saying that railway transportation is related to the national economy, people's livelihood and safety, and such a major event cannot be handed over to a person with bad morals. ”
"The railway bureau should consider it this way, and this is indeed a big deal."
Shen Xing asked a little unhappily: "Sunny day, is Yang Yufei really your cousin?" ”
"My cousin, my aunt's daughter."
"She's not a madman, if you're doing well, won't she be able to get the benefits. This Yang Yufei has been against you everywhere and destroyed your reputation, which has become the current situation. I really want to go to Zheng Zhou to find her right away and teach her a hard lesson. ”
"That's not possible, I don't like violence, and besides, I won't be a person who can be caught with my hands tied, so I'll naturally handle this matter."
Shen Xing scratched his head and said, "Then I can't help at all?" It's better to do this, sunny day, I'll be your driver to drive, my driving skills are good. ”
Song Qingtian suddenly thought of Li Xueyang's expression when he left, it turned out that this kid was jealous.
In terms of Shen Xing's family background, Shen's father would never agree with Shen Xing to do this, driving for the boss of a private enterprise, this is not a loss of face for the Shen family.
"This is not good, don't you say that you are still working in the capital?"
"I can find a reason to suspend you for a while to help you get through this."