Chapter 380 Fierce Competition in Liangpi Shop
Originally, Song Tao thought that the store next door was a bookstore, but he didn't expect the five big characters "Lotus Liangpi Shop" to be hung on the sign.
Song Tao had just come back from the field, and he didn't know that the Lotus Liangpi Store was the name of Song Qingtian's store in Sanchuan Town.
When he saw the three words of Liangpi Shop, he only knew that it was a competitor coming, but he didn't know who the competitor was.
Song Tao told Yang Yufei the news, and Yang Yufei was stupid when he heard it.
This Song Qingtian is looking for revenge for himself, and the cool skin shop is next door to grab business with himself.
Yang Yufei asked Song Tao, "Have you seen Song Qingtian, or her family and friends come to the store next door?" ”
"No, it's always the workers cleaning up the shop."
Yang Yufei said to himself: "I was afraid that I would know, so I opened a store secretly, anyway, my store opened early, and it may not be as good as them, not to mention that I have Zhu Wei's support, Zhu Wei is the little head of the county's martial arts/equipment department." ”
Yang Yufei was wrong now, it's not whose store opened early, whose business is good.
During the renovation of the Lotus Liangpi Shop, Song Qingtian designed the decoration of the store while concentrating on the taste of Liangpi.
Doing business is not who does it early and who has a good business, and it is useless to use a Yang family's old store Liangpi in the name of the store, the important thing is the taste and dining environment.
Song Qingtian slowly recalled all the delicious food he had eaten in his previous life.
In her previous life, she remembered that there was an old shop in Nanyang City, which had a good business and was a famous local snack.
She asked Yang Xiulian to open a cool skin shop to imitate the taste of the old store's cool skin, and after Yang Yufei stole their taste, Song Qingtian had to transform the new taste.
In the past, Lotus Liangpi opened in a hurry, and Song Qingtian did not add some Seiko seasonings, such as sesame paste and paste green onion oil, this time she added these two to Liangpi, and at the same time added fried peanuts and soybean flour.
These materials and production are more troublesome, and the cost has also increased a lot, if the previous price is 3 cents a bowl, the profit is too small, Song Qingtian simply increased the price by 5 cents, and made the price in advance and did not stick it at the door.
Although it is against Yang Yufei, but you can't do business without making money, and if you don't make money, it's just for one breath, Song Qingtian feels that it is not cost-effective to spend so much money.
Yang Yufei saw the price list, and he couldn't breathe with laughter, Song Qingtian, you are looking for death, you want to grab business with me, you spent so much money to buy a house, high-priced decoration, the store is better than mine, but if you raise the price, who will eat your cold skin, I don't think you will be blamed if you don't die.
Song Qingtian naturally has her own methods, the first thing is to increase her popularity.
She spent money to make an advertisement on the radio station for a lotus cool skin, which was broadcast for three days in a row, and not only the county seat, but also people in major towns and villages knew about it.
For the brand of Lotus, from the beginning of selling cold powder, Song Qingtian felt that it was necessary to make it, and this advertising was a measure to expand the influence of the brand.
Yang Yufei was also drunk when he heard this advertisement, he just sold a cool skin, how much money can he make? Shouting on the radio all day long, even if the whole county hears it, is it difficult to come to eat your lotus cool skin?
At the same time, Song Qingtian also found someone to post advertisements on the bustling streets of the county, writing that within three days of opening, one bowl of food and half price of the second bowl were discounted.
Yang Yufei was completely relieved now, Song Qingtian was smart, but in order to squeeze herself, she was confused, she didn't make any money at all in the first three days of doing this, the preferential period has passed, the price is so high, who will eat?
The preliminary work was done, a few waiters and two chefs were recruited, and after Song Qingtian and Yang Xiulian trained their business skills, they waited for the opening.
During the opening, Song Qingtian found the lion dancer and played in front of the store for more than an hour.
The crowd at the door is three layers inside and three layers outside.
Song Qingtian's lotus cool skin is priced at 3 cents and 5, but if you eat a bowl and a second bowl at half price, the price is much cheaper than Yang Yufei's cool skin shop.
The windows of the Lotus Liangpi store are bright and clean, the marble on the ground can illuminate the shadow of people, the tables and stools are all brand new, the green plants make people feel very fresh, the rows of orange lamps on the roof emit a soft light, and the beige tone of the store complements each other, making people feel particularly warm, when you sit down to eat Liangpi, you can also see the ink painting and calligraphy rich in Chinese culture on the wall when you occasionally raise your eyes.
Compared with the Liangpi decoration of the old store of the Yang family next door, the Lotus Liangpi shop is simply a white swan and an ugly duckling.
Lotus Liangpi Store held a preferential event.
In this case, any consumer will go to the Lotus Liangpi store.
Customers from the Lotus Liangpi shop flocked to the store, but there was no one in Yang Yufei's Liangpi shop.
She looked at the decoration of her cool leather shop, and also felt a little shabby, isn't it just a change of name for the noodle restaurant together.
She comforted herself, in the past three days, I have been busy with you, you haven't earned a penny, and when the price in my store is cheap, those customers will come back, so I will rest in front of you for three days, and you can slowly watch your jokes after resting.
Who knew that after three days, the customers of the Lotus Liangpi store were not less, but more.
Yang Yufei didn't understand in his heart, this customer was crazy, he was obviously 5 cents cheaper, why didn't there be any customer?
She stopped a customer who came out of the Lotus Liangpi shop on the way and asked him why he went to eat Lotus Liangpi?
The customer said quietly, "If I want to eat at that house, I will go to that house to eat." The Lotus Liangpi Shop tastes good, and a bowl of delicious soup is also given, and it is worth spending an extra 5 cents. ”
"Soup? What soup? ”
Yang Yufei was puzzled, so he asked Song Tao to buy a bowl of lotus cold skin, and brought the soup back to see, it was just a white clear soup with a vegetable leaf floating on it, what is so difficult about this, you can also send soup in your own store.
So Yang Yufei hurriedly began to study making soup, using water and salt, throwing some vegetable leaves, and began to solicit business.
In this era, there are many customers who ask for benefits, and I heard that the old store of the Yang family also sent soup, and it was 5 cents cheaper, so I came to eat and eat, but after eating and drinking, I shook my head and left one by one.
Yang Yufei wondered, what's going on?
How did she know that the soup used by Song Qingtian was made of pig bones, and some spices and vegetable leaves were put in the soup, which tasted delicious, not to mention that Song Qingtian added various condiments to the soup, and the vegetable leaves were also green onions and leeks, and the taste was naturally not bad, Yang Yufei used water to compare.
After Yang Yufei discovered the truth, he began to settle the accounts and use pig bones to make soup, which is not a lot of cost increase a day, which has no business in the first place, and the store is still invested by Zhu Wei's money, which increases the cost, isn't it more and more lost?
Song Qingtian doesn't think so, business is made slowly, if you don't invest capital in the early stage, you don't want to make money.
In these years, pork bones are not worth much, and they can be earned back by selling a few more bowls of cold skin.
In the final analysis, Yang Yufei still has no business experience, and he doesn't dare to invest more if he has no money in his hands.
A week after Song Qingtian opened, Yang Yufei felt that her business could not continue, and she had no choice but to go to Zhu Wei.
When Zhu Wei heard this, he said without any thought: "We will invest as much as Song Qingtian invests, and we will also send pork bone soup." ”
After listening to Zhu Wei's words, Yang Yufei used pork bone broth to grab some business back more or less.
After half a month, Song Qingtian obviously felt that the business seemed to be worse than before, she thought that Yang Yufei's business had taken a turn for the better, and after a closer look, she found that Yang Yufei's business was even worse.
The taste of the cool skin is unique, and the price is acceptable to the public, but why is the business bad?
Song Qingtian did a small poll and quickly found out the reason.
It's the middle of winter, and the weather in the north is dripping with ice, and even a bowl of bone broth doesn't seem to be able to withstand the cold after customers eat cold skin.
At the moment, what people need is a bowl of rich, spicy, soup-based food.
Therefore, the business of Hu spicy soup on the street is very good.
Song Qingtian searched again for how other people's cool skin shops operated in winter in his previous life?
Since imitating the old shop Liangpi in Nanyang City, we will learn from the experience of their store, the old shop Liangpi in the previous life has a wide variety of operations, not only Liangpi, but also rice peel, hot dry noodles, rice noodles, meat sandwich buns, and a series of flavor snacks.
Thinking of these, Song Qingtian came to inspiration, the climate of this matter is just right to sell rice noodles.
Blanch the rice noodles with boiling water, put in Sichuan pepper powder, chili noodles, peanuts, sesame paste, paste green onion oil, fine kelp silk, leek and celery leaves, and pour it on top with piping hot chicken broth, it smells fragrant, and it tastes spicy and refreshing, and the fragrance is overflowing.
Eating a bowl of such spicy rice noodles on a cold day makes me feel cool just thinking about it.
With an idea, Song Qingtian began to develop rice noodles, and when the rice noodles began to be sold, she couldn't help but do some publicity, and at the same time, the store also sold pancakes, meat buns, and spicy rice noodles, and the business gradually prospered again, snatching back the few customers in Yang Yufei's store.
Yang Yufei watched the business next door be booming, and the door of his store was full of birds, and he stomped his feet angrily.
"Song Qingtian, you dead girl, why are you so ghostly, you can cook anything delicious!"
Song Tao persuaded: "Yufei, you and Qingtian are relatives, you also go next door to learn other people's rice noodles, I heard that it is delicious." ”
"I won't learn what to learn."
"Could it be that you have a grudge?"
"It's not a feud, how could I take you into my store?"
"What do you mean?"
Song Tao felt really uncomfortable when he heard such words, it turned out that Yang Yufei and Song Qingtian had a grudge, so he let himself work in the store, the purpose was self-evident, and he wanted to use himself to disadvantage Song Qingtian.
Having said that, Song Qingtian and Song Tao have no grudges, his brother collected loaches for Song Qingtian at the beginning, and also improved the living conditions of their family, but the death of his brother and sister-in-law hit him too hard, and he had to transfer the cause of death of his brother and sister-in-law to Song Qingtian.
Yang Yufei also felt that he had lost his words, and quickly changed the topic, "Song Tao, I mean that Song Qingtian is not good to me, and I don't mean anything else, I just think that I am afraid that Song Qingtian will bully me, I knew that you were a person with a sense of justice when I was in school, so I thought that I would have a helper in case I was bullied." ”
Saying this, Song Tao felt a little more comfortable.