It all starts after it ends.

Xiao Ding promised to help Song Qingtian do business, a person with decades of business experience plus her experience in her previous life, this is a powerful combination of inheritance and innovation, Song Qingtian is full of confidence in the future.

Despite this, because she was not there for a month before the new year, she did not know much about the production and sales of the entire Qingtian Group and financial issues.

She and Xiaoding spent a week taking stock of the basic situation of Qingtian Group.

Although Xiao Ding knew that Song Qingtian was from the future world, he was still shocked to see all the assets of Qingtian Group approaching tens of millions and the net worth of millions of employees. With such a huge asset, he can only earn money in the Vermilion Bird Jade Shop for decades, and Song Qingtian can earn it in two years, in his eyes, this is a miracle.

Qingtian Group's operations and sales continued to grow every month, but in the month near the Spring Festival, sales fell a lot, and she believes that her disappearance caused this sunny day to occur.

Song Xifeng told Song Qingtian about Vanessa's takeover of Emperor Food Factory, and Vanasha secretly investigated some of Song Qingtian's marketing methods, and on this basis, Vanessa added her business philosophy.

There is a famous saying in this era that the moon in a foreign country is rounder than in China.

In this era, the Chinese people are more respectful of foreign economic culture, and while setting off a wave of going abroad, people are even more eager for imported goods.

Vanessa is not a loser in studying economic management, she soon found this opportunity, Emperor instant noodles replaced the packaging with British style and British flavor, and hyped Emperor instant noodles in newspapers and TV as British flavors, imported recipes, and imported processes.

Just this gimmick made Emperor instant noodles famous in Zhengzhou and even the surrounding provinces, and many Chinese people rushed to taste the British taste convenience, and the market share of Emperor instant noodles soon increased.

Song Qingtian believes that according to this gimmick to publicize, plus William's investment of 5 million Emperor instant noodle factory has also begun to produce, the huge output coupled with effective publicity, within a year, Emperor instant noodles will sooner or later be on an equal footing with Qingtian instant noodles, or even stand out.

Song Xifeng said: "These foreign women are really talking nonsense and deceiving people, the emperor's instant noodles are clearly made of our country's flour, the ingredients are also made of our country's things, and the packaging is also printed in our country. ”

Song Qingtian said with a smile: "This is the way of doing business, publicity and operation are particularly important, it seems that we have to find a spokesperson." ”

"What is a spokesperson?"

"We paid a celebrity to advertise and let the celebrity help us sell instant noodles."

"The celebrity sells instant noodle factories for us?"

The more he explained, the more Song Xifeng didn't understand, and even Xiao Ding didn't understand.

Song Qingtian said: "Do you know the Yan Dance Tape Recorder? ”

In the eighties of the twentieth century, the popularity of the tape recorder, the domestic tape recorder brand "Yan Wu" became a household name.

Through image publicity and painstaking management, "Yanwu" has developed into the largest tape recorder production base in the country in one fell swoop, and its sales volume has ranked first in the national tape recorder industry for 8 consecutive years, becoming the most well-known audio brand in China.

The most classic ad is the picture: a modern young man with glasses emerges from the middle of the screen, shouting "Wow! Swallow Dance Recorder! Then he sang and danced, "Yan dance, Yan dance, a song to a ......"

With such an explanation, Xiao Ding and Song Xifeng both understood.

Song Qingtian said: "The young man in Yan Wu's advertisement is a fashionable young person, and we want to find a star to advertise, which is hundreds of times stronger than ordinary people." ”

Song Xifeng was puzzled: "We don't know celebrities, do we need a lot of money to find celebrities?" ”

In Song Qingtian's memory, the "Yan Dance" tape recorder spared no expense in making an overall publicity, and at the same time published advertisements on provincial and municipal television stations and newspapers at the agreed time, attacking from all sides, resulting in a grand momentum, and it is said that in 1987, the factory spent nearly 2 million yuan on advertising.

Song Qingtian estimated according to the economic situation at that time, "It is estimated that it will cost about 200,000 yuan in a year." ”

This figure frightened Song Xifeng, "It's more than the total output value of Qingtian Group in a month." ”

Song Qingtian said with a smile: "Actually, it's not much at all, our total output value in a month asked him to help sell instant noodles for a few years, that's a very cost-effective, you can't imagine how powerful the star effect is." ”

Of course, Song Xifeng can't understand this, because in these years, there are almost no companies using celebrity endorsements.

First, the country is basically state-owned enterprises, controlled by the state, distributed according to demand, and there is no need to advertise and find endorsements.

Second, private enterprises will not think of finding a spokesperson at all, not to mention the scary high endorsement fee.

If you live in the 21st century, you can appreciate the super role of the spokesperson, Song Qingtian remembers, a popular traffic star, after eating in a restaurant, fans knelt down and begged the boss to recycle the traffic star's dishes and chopsticks. The clothes worn by traffic stars, the cosmetics they use, and even the brands of water they drink will become products that fans are crazy to buy.

Of course, the endorsement fees of these traffic stars are also high and scary.

Xiao Ding seems to understand this.

In the jade antique industry, as long as the antique used by the celebrity, the value will be several times the value of the physical object itself.

Xiao Ding asked: "Who are you looking for so many celebrities?" ”

"Of course, it's to find the most popular star, and this star also has the most popular songs."

Xiao Ding doesn't seem to know much about celebrities, but Song Xifeng thinks of someone.

In the Spring Festival Gala in 1983, Xiangzhou singer Li Daoyi sang a song "Hometown Love", a unique tune called the most popular song of the year, and it was sung on the streets and alleys.

Song Qingtian knows this song, and when he heard it many years later, it is still a very classic.

But Song Qingtian thinks Li Daoyi's song is good, but I'm afraid that this person can't be invited to be a spokesperson.

She works in the country's song and dance troupe, and she represents the voice of the country, how can she speak for a private enterprise? Not to mention what the state does not allow, in Song Qingtian's memory, the artist never made an endorsement in the following decades.

Song Qingtian vetoed this decision, but when he thought about it, the stars in China at this stage, whether they were singers or actors, all worked in state units, and basically couldn't accept endorsements.

In this way, you can only find a star who is not a domestic endorsement. If it is not a domestic star, and the people who are spokespersons do not know each other, the star effect cannot be achieved.

At the moment, there seems to be a suitable candidate for the more influential stars in China, Teresa Teng.

Her songs are widely circulated, but Teresa Teng has never held a concert in the inland in her life, because her songs are controversial in this era, and many people think that they are not popular sounds, not to mention the tension between the two sides of the strait.

Doing business, if you don't follow the country's thinking and footsteps, is dying.

Of course, Song Qingtian will not die, she has set a standard for a suitable spokesperson, the people recognized by the state accept those who like, have positive energy and love, and the origin is best not to accept Chinese Chinese controlled by the state.

Fashionable and popular things are very rare in this era, as soon as Song Qingtian's standard came out, a person of Song Xifeng's age was the person who knew fashion best, and he immediately thought of someone.

In the Spring Festival Gala in 1984, there was a Hong Kong singer Zhang Mingmin, whose song "My Chinese Heart" swept the country, with strong patriotism and thick oriental Wenhua all reflected in the singing.

After the Spring Festival Gala, this song became a well-deserved patriotic song, even decades later, the melody sounded, making the Chinese people still have tears in their eyes.

When Song Qingtian heard this, his eyes lit up, and this endorsement belonged to him.

This must go to Hong Kong City to contact Zhang Mingmin, Song Qingtian thought of Mei Fangfei's introduction, and learned that Mei Fangfei was hidden by Miss Bai, and it was inappropriate to find her at this time.

After Shen Hong heard the news, he smiled and said to Song Qingtian: "Why do you bother to go to Hong Kong City to find Zhang Mingmin, he has been in the capital recently, because this song is so good, many national parties invite him to sing, he has been staying in the capital, and he has no time to meet Hong Kong City." ”

Although Song Qingtian didn't ask Shen Hong how she knew, she also thought of the reason, this must have something to do with her father, and his father was definitely not an ordinary identity, so he would know such detailed information.

"Sister Shen Hong, then you can help take me to the capital."

"Of course you can. It's just right, it's okay, it's okay to ......."

"What can be?"

Shen Hong's face blushed and whispered, "I want your third uncle to meet my parents." ”

When Song Qingtian heard this, his heart was a little empty.

She knew that Song Xifeng was cooperating with Shen Hong in acting, could it be that the third uncle's play was overacted, and Shen Hong was serious?

"Sister Shen Hong, how does my third uncle treat you? Have you ever told my third uncle what you think? Song Qingtian tentatively wanted to know Song Xifeng's attitude towards this matter.

Shen Hong smiled, "Zephyr is very good to me, and he also wrote to me." I'm embarrassed to ask him what he thinks, Qingtian, you can help me ask. ”

"Write a letter?" Song Qingtian thought that Shen Hong still said that Deng Yuhua pretended to be a letter written to her by Song Xifeng.

"Yes, you wrote it for me before you came back, and you wrote another one yesterday."

"You work together every day, why are you laughing and writing letters?"

"You ask him." Shen Hong covered his face and ran away, "By the way, would he like to go to the capital with me?" ”

It seems that Shen Hong has true feelings for the third uncle, she regrets a little that she shouldn't let the third uncle deceive Shen Hong, this matter really needs to be settled, she feels that she should have a good talk with Song Xifeng about how to solve it.

Song Xifeng learned that Song Qingtian was going to talk to him about this issue, and immediately became serious.

"On a sunny day, I don't want to see her parents."

"If it weren't for Sister Shen Hong's sincerity towards you, she wouldn't want you to meet her parents. Third uncle, what is your situation now? ”

Song Xifeng swallowed a mouthful of saliva, "I think I've started to like her." ”