Chapter 668: Lobbying
Tong Bao nodded, and even took out the PPT he made: "Everyone, I'm sorry, I'm not very familiar with office software, so I made a simple one and showed it to you." My idea is to regress our sales strategy from the perspective of consumer purchase intent. Generally speaking, what investors who will buy a shop value most is the return on investment. ”
As soon as he said this, the following chatter ceased. At the beginning, when they saw his PPT come out, everyone thought it might be a ghostwriter like Li Yan's assistant. But now Tong Bao's analysis is to the point at the beginning, and he is articulate, which is a little impressive.
Thinking like this, Tong Bao pointed to the one who had just spoken: "As Team Leader Huang said just now, we must use ROI to stimulate consumers' desire to buy, so we must strengthen our advantages through advertising." But I have a new idea. Of course, advertising must be done, but this return on investment can actually be realistically calculated to investors, and even promised to achieve. ”
As soon as these words came out, there was some discussion below, Lu Zhan's eyes lit up, he had already realized that Tong Bao might be going to surprise him. The people below were also unconvinced, such as the team leader Huang just now: "Mr. Xiaoli, isn't this okay?" Although we advertise to attract customers, we can't do false publicity, and if we get a complaint, it will be very serious. You are still young, and you don't know that this kind of thing has been discovered before, and it is very serious to investigate. ”
This seems to be earnest, but in fact, the implicit meaning is that Tong Bao knows nothing, or that he is young and ignorant. Many people here felt that Team Leader Huang had low emotional intelligence, and at the same time felt a little happy, after all, someone told the truth.
Tong Bao and Lu Zhan didn't care about his attitude. Especially Lu Zhan, he just looked at Tong Bao with a slight smile: "Tong Bao, you go on." ”
"I don't mean advertising ROI." Tong Bao said very bluntly: "My idea is that after we have done a good job in the overall operation of the shopping mall, we will cut and sell the shops, or we can also directly sell the right to income." ”
As soon as he said this, the audience was a little quiet. Only Lu Zhan was a little excited: "Yes, in fact, this model is a principle for buying, renting and selling back in serviced apartments, but if it is designed as a right of income, it is more flexible." ”
Tong Bao nodded: "Yes, this is conducive to the early leasing and shopping mall operation, in the information you gave me, I saw that there are hotels in other cities that have the right to go to the bank or brokerage for financing, I don't know if our bank here has this kind of product." ”
The people below couldn't help but take a breath when they heard this, this Li Yan's son is really as shrewd as Li Yan. If the right to income is used for financing, it is equivalent to borrowing money for development? That's too good to think about!
Team Leader Huang's face was a little red, but he was not convinced: "Mr. Xiaoli, your idea is good, but I don't understand what this has to do with ROI?" ”
Tong Bao smiled and said, "I'm sorry, I'll talk about it right away." I heard that Li Shi is planning to integrate its industries recently, and I estimated that from catering to cosmetics and catering, it can basically cover the store needs of our shopping mall. According to the rental rent of the same type of shop, we can calculate the yield of our shopping mall, and then deduct the fee, which is the yield we can provide to consumers. ”
"Not bad, not bad!" Lu Zhan was a little excited: "In this way, we can directly sell the shop, or we can directly sell the right to profit from the shop, for us, it is really offensive and defensible!" That's great! Under Tong Bao's proposal, the so-called agencies and advertising plans before were not worth mentioning at all. It's a new business model at all! If someone hadn't been there, he would have wanted to pat Tong Bao's head and ask him how he came up with it.
Team Leader Huang's eyes lit up when he heard this, and he said, it must be Li Yan who caught the knife, otherwise how could this stinky kid in front of him think of it! He smiled deliberately: "Mr. Li, I don't know what the return on investment you and Mr. Li calculated?" If Li's brands are invited to attract investment, he really agrees, and that is a good thing! ”
Tong Bao smiled: "I haven't asked my dad yet, but I think he should agree, it's a win-win thing, isn't it?" Besides, if my dad doesn't agree, I can go and lobby the Zheng family's playground first. As he spoke, there was a hint of a young man's naughtiness in his eyes.
But these words made Team Leader Huang's face even redder, it turned out that Li Yan didn't know? Could it be that this idea was all thought up by the child in front of him, who was only in junior high school? This realization made him unacceptable at once.
Although Lu Zhan can understand the mentality and thoughts of some people here, this does not mean that he recognizes the narrow-mindedness and ignorance of these people. Tong Bao was originally a very good child, and his business talent should also be recognized by everyone. What's more, in the face of provocation and questioning, Tong Bao was very restrained and reasonable! This kid's EQ and IQ are excellent!
"Tong Bao, what are you afraid of?" Lu Zhan smiled very happily: "You came up with such a good idea today, your father must be happy to know it, not to mention agreeing to your investment plan, even if you build another building for you to practice, your father is willing." Your Uncle Zheng will agree too! You're completely blue, better than blue! ”
Tong Bao was a little embarrassed when he said this: "Uncle Lu, don't make fun of me, when my dad comes back and hears this, I guess he will really be able to throw the Li family directly to me!" I still have to go to school! ”
Everyone's hearts were bright, and Li Yan seemed to be recuperating with Su Yunyue recently, often living in a suburban villa. If the family is not at home, how can I help my son catch a knife? And such an idea, just to catch a knife for his son, that's a waste!
Lu Zhan was too lazy to waste time with these people here: "Come, Tong Bao, you tell me how this plan works, and we will study the details." When your dad comes back, I'll go and tell your dad, it's really not good, isn't there still a chairman? By the way, your Uncle Zheng is there, let your sister go! You are delicate and delicate, and you will succeed. ”
Tong Bao's eyes lit up, but he didn't show excessive pride: "It's the first time I've come into contact with this kind of project, and there are many things I don't understand, so please work together with everyone here!" ”
The future boss gave the steps, and even people like Team Leader Huang were embarrassed to be stubborn. Everyone was in harmony and discussed how to complete the plan. Speaking of which, this is the fastest and most high-quality planning meeting in Su's history!
Speaking of which, Tong Bao has grown up in such an environment since he was a child, and he has been exposed to the top business masters.
But when Lu Zhan excitedly told Li Yan and Su Yunyue the news, Su Yunyue was still taken aback. She not only felt that it was normal for Lu Zhan to be so excited, but also felt that Tong Bao's thing was abnormal! T's son, who was only in junior high school, was said to be a business genius, which made her 10,000 surprised and shocked by her average business talent!