When Lu Cen Yuan came to the stage, he first bowed and faced the reporters, as a leader among young people in the new era, and a business person in the changing shopping mall, the reporters invited Lu Cen Yuan to talk about his views on today's public relations.

"You really think of me, too."

Lu Cen Yuan stepped forward and bowed deeply first, as he always did.

"Thank you for coming over."

In the face of the future development of the industry, our first strategy is to devote ourselves to creative public relations, and the public focus is on people-to-people communication. It is true that we admit that there are routines in public relations, but the routines between people will appear to be very false after a long time, so we need to innovate.

What is a cookie-cutter idea?

Innovation can be embodied in many ways, in the form of content, let me give you an example. Two days ago, Alibaba's DingTalk was given a low score by elementary school students, and Alibaba urgently released a video of DingTalk's apology. The video was vivid and interesting, which not only amused everyone, but also made everyone feel Alibaba's sincerity.

I think this is creativity, not to win with newness, but to move people with sincerity. So it's a good idea both in terms of content and form.

The second countermeasure is to enhance the public relations awareness of enterprise employees. But this awareness is interconnected with the organizational culture, so that everyone in this company feels a sense of belonging, and they will be proud to be in this company. Then there is their internal motivation, they will convey this pride and pride to the people around them, and also make an invisible publicity and invisible public relations for the enterprise, and at the same time enhance the cohesion within the organization, which is a rare and good way.

The third countermeasure is that colleges and universities should carry out public relations education, and now the country is in short supply of public relations talents, but public relations is a very important part of the entire industry, so this aspect must not be lacking. Excellent talents are grasped from the school, the school is responsible for cultivating professional skills, and the society is responsible for giving him enough experience to polish into a better public relations person.

The current situation in our country is that many of the public relations personnel are not very professional. Expertise and experience are complementary and neither party can be taken lightly, so it is essential to strengthen PR education in the country.

The fourth countermeasure is to build a management and public relations force with Chinese characteristics. Because of where we grew up, it must determine the cultural roots we have.

It is said that it is necessary to be down-to-earth, which is to make the leadership strategy not too far away from this soil, and the same is true for the public relations strategy.

After the topic ended, media friends came to surround it with long guns and short cannons.

"Mr. Lu, what do you think of today's crisis public relations incidents?"

"One time to give the attitude, the second time to give the explanation, the third time to give the result, four hours is the golden time, twenty-four hours is the warning time, this time is the most useful. There is an iron law in Hongyu, if there is still no statement within twenty-four hours, I will personally admit my mistake. Because only by doing it in person can we let others see our sincerity, can we guide the trend of public opinion at the first time, and let the trend be in our own hands, which is much better than trying to control it in the hands of the enemy. ”

The little reporter was shocked, what a straightforward president.