After Liu Linxuan's reminder, everyone remembered that among Changdong's many labels, he actually has the title of "marketing ghost".

It's just that Chang Dong's aura is too much and too bright, but this label is covered up.

In other words, Changdong's marketing performance is not outstanding, and it is just one thing to count.

That is, in 2015, when he encountered a debt crisis, he smashed his sales department, and almost within a week, he sold thousands of houses for a superhuman record!

It was also that battle that won the name of Chang Dong's marketing genius.

However, this marketing, for Chang Dong, is a bit sideways after all, so it is difficult to say, and the people around him will not mention it, so this matter is slowly forgotten.

Occasionally, when some real estate developers learn about this kind of marketing, the media will mention the ancestor of this kind of marketing - Chang Dong.

Circumstances change with the passage of time! For today's Chang Dong, this incident has slowly changed from the initial "inaccessibility" to "lace news", and finally into a celebrity anecdote.

Now that Chang Dong has become famous, this marketing case is mentioned again, but there is no embarrassment, and there are only enterprising legends.

However, in the face of Liu Linxuan's praise, Chang Dong still said modestly: "You can lift me up with this, if I really have that ability, will I wait until now?" ”

Liu Linxuan's face was full of disbelief: "Who knows?" Maybe you can't say if you're holding back the big move, my mother said that you don't play cards according to common sense. Besides, Dawn Food is your sole asset, are you really willing to watch others steal your market? ”

Chang Dong raised his thumb when he heard this: "The tiger father has no dogs, you can see it." ”

Liu Linxuan raised her chin proudly and said coquettishly: "That's!" ”

Looking at Liu Wenze, who was arguing with his niece and Chang Dong, he couldn't help but be curious: "It seems that you should have a spectrum in your heart?" ”

"There is a score, there is a score, but it's hard to say whether you can play the tune."

Chang Dong said while playing the cue with chocolate powder: "Although we have a scale advantage in fast food packs, private workshops have a price advantage. ”

"Their fish-flavored shredded pork costs only five or six cents a pound, can you believe this price? They sold it to the merchant tenfold, and it was only four or five yuan, and the merchant added another serving of rice, which could make a takeaway of more than ten yuan. Therefore, under the absolute price advantage, it is difficult for us to have a chance of winning, even if we fight a price war, it will be a bottomless pit. ”

"It can be said that this cost line is almost an insurmountable moat!"

Zhuang Yuanzhi, who rarely interjected, suddenly said: "Why are their costs so low?" ”

Chang Dong glanced at Zhuang Yuanzhi strangely, and felt that his words had a kind of "why don't you eat minced meat?" "Delusion.

"Sick pigs, dead pigs, zombie meat, lymphatic meat, leftovers, even chicken impersonation, you name it, they will pick it up and reprocess it." Chang Dong's tone was calm.

This is the advantage of small workshops.

The scale is small, the number is large, and it is hidden enough, and if you knock out one and pop up two, as long as you have a little conscience, you can almost look at the market.

Zhuxia, after all, there are still too many poor people.

Under the price advantage, it is empty to say anything.

After all, many so-called white-collar workers have a daily salary of one or two hundred, and it hurts to spend 20 yuan to order takeout for a meal at noon, so the lower the takeaway price, the better.

Under the cover of various heavy tastes, the smell of various garbage meat is also completely masked.

Anyway, I can't eat it, and I can't eat dead people for a while, so it becomes smoking, and slowly I am satisfied!

Under Chang Dong's introduction, everyone present finally realized the competitive pressure faced by Dawn Food.

After the initial savage growth period, the advantages of instant food bags have gradually been realized by major vendors, and they have gradually been targeted by some handicraft workshops, so the market share of Dawn Food has not regressed, the market has not yet been saturated, and there are still large blank reasons.

If it is saturated, Dawn Food may not be able to compete with local handicraft workshops.

"Since the cost can't be compared, what are you going to do?" Liu Linxuan asked.

Chang Dong lifted the rod to hit the ball, this ball was lucky, hit one, and after lifting the rod again, it was narrowly avoided.

"At the last meeting in the North Mountain, I had a drink with Mr. Shi and asked him how he remembered the advertisement for Platinum in the first place?"

Chang Dong brought up an anecdote.

This incident immediately attracted everyone's attention.

Shi Yuzhu can climb up from the bottom of the valley, and it can be said that he relies on a product to make platinum!

At the beginning, he actually had a lot of health care products in his hands, and the reason why he chose Platinum was very simple, it worked quickly!

Its core ingredient is oxytocin, uh, this term has nothing to do with fertility, which is a sleep-aiding substance secreted by the brain.

Therefore, when the elderly drink, sleep will indeed have an immediate effect.

Secondly, the marketing success of Platinum is also related to the unchanging advertising slogan that has been complained about by countless people.

It turned out that Shi Yuzhu visited the market and found that most of the target customers, that is, the elderly, were actually shy and reluctant to buy.

He also found that the old man wanted to drink, but he had no money in his hand, what should he do? So I deliberately placed the gift box in the most conspicuous position in the living room to remind my children.

This discovery made Shi Yuzhu realize that the marketing target cannot be the consumption target, otherwise the marketing will go in the wrong direction, and no matter how excited the old man is, he will be shy in his pocket, and there is no way.

That's why he invented that slogan that can't bear to look at directly, but is very effective!

It aims its marketing goals at the children of consumption targets, and uses special psychology to bundle sales.

It's the same as the spear tower!

Many people say that young people don't like to drink anymore, why is the sales of spear platform increasing day by day?

Quite simply, the high-end market needs it to save face.

Please ask the leader to eat, you can't always put beer and coke, right?

When the market recognizes its luxury status, as long as it does not make a big mistake, the power of this psychological binding will be an insurmountable barrier for other competitors.

These two examples cited by Chang Dong clearly illustrate his point.

"The marketing goal of fast food packs should not be takeaway stores, otherwise this is a battle of conscience, and we can't compete with them! Therefore, we can only force the elderly and children through consumers, just like the platinum forced the elderly and their children. ”

Chang Dong made a final summary.

From beginning to end, he didn't say anything about his marketing plan, but when he heard his clear opinion, everyone already understood that Chang Dong did have a spectrum in his heart.

Not to mention the marketing plan, it is just out of a kind of businessman's self-humility.

After all, who can guarantee success without market confirmation?

But for some reason, everyone looked at Chang Dong and was already in awe, feeling that Chang Dong had won half of it.

Sure enough, there is no vanity under the fame!

After everyone played two rounds of snooker, the housekeeper came to inform him that the dinner was ready.

Although Liu Wenze said that he was tired of eating wine and drinking tea in the past few days in Beijing, after all, he was a guest and it was always unreasonable not to entertain him.

However, because it is a private banquet, there are few people, there are few rules, and the like of persuading alcohol basically does not exist.

So the guest of honor was very happy.

Especially Liu Wenze, although Chenxi Food has not yet made efforts to expand, but when he heard Chang Dong's unique opinions, he knew that although Chang Dong made a lot of money, Chenxi Food still took it to heart, which was naturally relieved.

Of course, at the dinner table, it is inevitable to inquire about Changdong's 17-year investment plan.

Chang Dong said that he would definitely increase investment in Linjiang.

This made Liu Wenze happy!

Zhuang Yuanzhi and Fu Qingrun also vaguely said at the dinner table that Chang Dong is welcome to invest in their city, and the policy is absolutely preferential.

Chang Dong dealt with the past vaguely and did not give a positive answer.

As a mature businessman, reputation comes first, and promises are naturally not easy to make.

However, if there is a chance in the future, we can indeed cooperate with one or two.

Halfway through the meal, everyone was actually full, and they mainly gathered at the table to chat.

Chang Dong's views on the general trend of the economy and even smart cities are also of great help to Liu Wenze and the three of them, so they chatted very happily.

It was Liu Linxuan, listening and listening, the phone rang, and after taking out the phone, she didn't put it down.

After a while, while my uncle was chatting with Zhuang Yuanzhi and Fu Qingrun, he suddenly came to Chang Dong's side and said, "Can you take a photo, I'll send a circle of friends to show off." ”

"Of course." Chang Dong didn't hesitate, smiled and nodded in agreement.

Wherever he walks now, he will be photographed, and it doesn't matter if he takes a photo with a good relationship.

"But don't photograph your uncle!" Chang Dong reminded him.

"Got it!"

Liu Linxuan said, leaned over to Chang Dong's side, pouted, pretended to be cute, and said with a smile: "Eggplant!" ”

Click!

The mobile phone screen freezes, locking Chang Dong at this moment in the two-dimensional world.

After taking the photo, Liu Linxuan suddenly opened a software and said, "By the way, did you ask this question?" ”

Seeing this, Chang Dong's expression was stunned.

His expression caused Liu Linxuan's disbelief: "Wow, it's really you?" Do you know that this question has recently entered the top three hot topics in Zhihu? ”

"Really? I forgot to read it when I mentioned it. ”

"Oh my God, if they knew it was you who asked the question, they would have blown it up! No, no, I can't hold it back, I have to say it! Don't stop me. ”

Liu Linxuan was in a hurry, holding the mobile phone, sitting on the seat next to her, fiddling with the mobile phone.

While fiddling, he muttered: "Let you question me, wait, wait for my photo to appear, I will be shocked by your eyeballs, I will be angry, and you dare to fight with me!" ”